The Agency Hour
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
Episodes
184 episodes
Content Equals Clients with Matt Olson.
Matt Olson designs merch for organisations, makes it, stores it, sells it through an online store he builds for them, and ships every order. His work all comes from referrals. So I asked him what he's done in the last 30 days to get in front of...
Easy Recurring Revenue For Your Agency with Joshua B. Knox
Josh Knox posted on a Monday that any business owner using Stripe is in trouble. A few hours later, someone in his feed posted that they had just been booted from Stripe. The next morning, someone else did the same.This is the first liv...
I Fired My Accountant and HighLevel AI is Now Free
I fired my accountant this month. A firm with a boardroom and a lot of staff quoted me $20,000 to replace him. A remote firm that uses AI and only works with Xero clients quoted about $460 a month for the same job. That is about a quarter of th...
The Biggest Mistake Agencies Make When Hiring
Somewhere out there, a business is paying a full salary to a person whose job, two weeks of every month, is copying and pasting between spreadsheets. Command C, Command V, lunch.One of our Headless Agency members told us about it on a ca...
How a Video Agency Went From $1M to $2.5M (with Darren Rayner)
Eighteen months ago, Darren Rayner's video agency was at about $1 million in revenue. Now it's at $2.5 million.Darren got there by giving his best ideas away on LinkedIn, putting out a free report for his ideal clients, and booking a pil...
Google Just Put It in Writing: A Human Has to Check AI Content.
Google updated its AI content guidance this month. It now says it is critical to manually fact check and review all AI-generated content before publishing. Most agencies will read that as bad news. I read it as the best news this industry has h...
Let AI Do the Typing. Get Paid for the Thinking.
"No matter how prominently we show the links, users won't click." An OpenAI engineer wrote that in February 2023. It surfaced this month in the New York Times' court brief against OpenAI and Microsoft, and it should change how you report to you...
The AI Proposal That Lost Us a Client (with Duncan Isaaksen-Loxton)
Duncan Isaaksen-Loxton used AI to write a 13-page proposal for an eight-website job. The research that used to take two days took 30 minutes. The proposal was done in a couple of hours.Then the client wrote back: "It sounds like you ...
Viktor AI Changed My Agency Forever (Here's Why)
AI isn't replacing agencies. It's replacing repetitive work. In this episode, Troy Dean shares how he's using Viktor, an AI coworker that lives inside Slack, to automate work that used to take hours and why he believes every agency owner should...
Headless: The Future of Work
If you want to increase capacity, improve margins, reduce operational drag, and build a business that scales without becoming dependent on more headcount, click the link below and apply to work with us. https://mvrx.link/headless-podcast In this...
AI, Automation, and the Headless Agency Model with Melissa Elizondo
Discover how Melissa Elizondo, a solo marketing agency owner, leverages AI and automation to run her entire business with minimal human input. In this episode, we explore cutting-edge AI tools, the concept of headless agencies, and how businesses ...
$1M Year. No Staff. 10 hours a week (part two)
What if you could run a 7-figure agency… without a team? In this episode, Troy pulls back the curtain on the headless agency model, a radically different way to deliver agency services using AI-powered systems instead of traditional staff. We’re n...
$1M Year. No Staff. 10 hours a week (part one)
A couple of weeks ago, I posted something that got a lot of attention: “$1M agency. No staff. 10 hours a week.” I didn’t expect it to blow up… but it did. Hundreds of comments, a flood of DMs, and one question kept coming up: “How is that actually...
From Freelancer to 15 Staff: The Real Story with Josh Moore.
What actually changes when you commit to building a real agency? In this episode of The Agency Hour, Troy Dean sits down with Josh Moore from DuoPlus to unpack what growth really looks like behind the scenes, not the highlight reel, but the decisi...
From $0 to $3M: The Ultimate Agency Success Checklist
So many agency owners are just guessing their way to growth. This is the exact checklist we use to help agencies go from $300K to $4M+ and today, you’re getting it for free. Inside this episode, Troy Dean breaks down the Grow → Package → Scale fra...
Stop Chasing Clients: Build a Trust Engine That Attracts Premium Agency Work
If your pipeline feels inconsistent right now, you’re not alone. Referrals aren’t as reliable as they used to be. Cold outreach feels like shouting into the void. And even when you do get a response, you’re stuck competing on price. Here’s the unc...
How to Use UTM Parameters for Effective Marketing Tracking
In the world of digital marketing, understanding where your traffic comes from is crucial. Yet, many marketers struggle to identify which campaigns are truly effective. This will guide you through the use of UTM parameters, a powerful tool for tra...
Why 2026 is the Best Time to Run a Digital Agency with René Spijker
In this episode, Troy Dean sits down with René Spijker, a veteran agency owner from the Netherlands who has successfully navigated over 30 years of technological disruption. From the early days of desktop publishing to the current AI revolution...
Building a Category of One with Taylor McMaster
It is the start of a new era for Agency Mavericks in 2026! In this season opener, Troy Dean sits down with Taylor McMaster, founder of DOT & Company. Taylor shares her incredible journey from a frustrated agency owner to creating a "category of on...
How AI is Disrupting Digital Agencies (And What To Do) with Brent Weaver
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this final episode of 2025, Troy Dean sits down with Brent Weaver, CEO of E2M and founder o...
Why "Good Enough" Is Never Good Enough with Simon Mauger
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Major, CEO of Practice Edge, for his third app...
How AI Solves the Agency Capacity Problem with Simon Chin
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Chin, CEO of Flowstate Agency, for an eye-open...
How to Stay Relevant in an AI-Driven World with Ray Milidoni
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with digital strategist Ray Milidoni as they discuss powe...
How AI is Reshaping Website Development with Akshat Choudhary (WP Remote)
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Akshat Chowdhury, owner of WP Remote, to explore the...
Why Client Relationships Trump Performance with Josh Moore
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Josh Moore, CEO of Duo Plus, a thriving New Zealand-...
