The Agency Hour
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
The Agency Hour
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So whether it's for client stuff or for internal business stuff, we're trying to give you more than just coaching, give you things that are actionable that you can that you can implement and ingrain into your business and just start using either from day one or with a little season to taste to make it your own and go from there.
SPEAKER_01If you have a vision for the agency you want to build, then we want to help you build it. Welcome to the Agency Hour Podcast, brought to you by Agency Mavericks.
SPEAKER_00Hey game. Welcome.
SPEAKER_02Hey Pete, how you doing, brother? Hey, buddy, how are you? Good morning.
SPEAKER_00Very well. Welcome to uh welcome to a live stream here in the Digital Mavericks Facebook group. In fact, welcome to the very first agency hour live stream here in the Digital Mavericks Facebook group. It's pretty exciting, isn't it? I want to give a big shout out to the team here, Emily, uh, Max, Maddie, uh, everyone on the marketing team who um branded this show, called it the agency hour, came up with the name, came up with the concept, uh, did everything, and then basically just told me and Pete to turn up and uh talk about interesting things for an hour uh to kick off. The point I'm trying to make here is that um I've been thinking about this a lot, you know. Uh, the reason we're doing this show obviously is to inspire and educate and help agencies grow. And one of the things that I just keep coming back to is that people are the solution and the cause of most of your problems. And if you get a good team together, you will just go faster. And uh, this is just proof. You know, I've I've we've had literally had nothing to do with this show except being told to turn up and talk, and it's amazing.
SPEAKER_02So I actually have no idea what's going on right now.
SPEAKER_00That's right. Pete's like I just turned up because Troy told me to. What are we doing? Are there actually people watching? Hey Pete, um, just for those that don't know, whereabouts are you in the world these days?
SPEAKER_02I am about 90 miles north of New York City. So about about an hour and a half, two hours, I'm right in the middle of Manhattan. Um, I'm in a town called Kingston, New York, which is uh, you know, when whenever you travel outside of New York, everybody thinks that all of New York is New York City. When the reality is I'm like surrounded by cow pastures and cornfields and mountains and rivers, and it's just beautiful here. Lots of hiking. People come from all over the world to go uh mountain climbing on a little rock right near me. And I'm eight miles from Woodstock, New York, the famous Woodstock. So wow, so that's where Hudson Valley, New York.
SPEAKER_00So are you are you known as upstate New York?
SPEAKER_02Yeah, we're really kind of known as Hudson the Hudson Valley, and then upstate is further up, so you can go from New York from Manhattan, you go straight north for like six hours and then you hit Canada. Uh-huh. Um where you can go west for six hours and then you hit Canada.
SPEAKER_00So west for six hours. Oh, yeah.
SPEAKER_02So that's that's considered upstate.
SPEAKER_00Got it. Um, awesome. Well, we have uh Andrew here from Yorkshire in the UK. Caroline Golden from Melbourne, Australia. Yes, I know. Welcome to lockdown number six, I think it is here in Melbourne, or is it number seven? I've lost count. Um, hope you're doing okay, Caroline. I know we've been chatting in Messenger. Uh, Facebook user is here from uh San Francisco Bay Area. Vladimir. There we go. Um and so the the the reason we're here obviously is because we want to, you know, we Pete here is a coach at uh at uh agency Mavericks, as am I, of course. In fact, we'll talk about Pete's role in a moment because he's come on in a bit of a greater capacity and is spending more time here. Uh we we spend all day, every day inside agencies working with agency owners and helping them grow their revenue, grow their team, grow their profits. And we just want to be able to share what we're learning from working with our agency clients, with some of you guys here in the group, to inspire you to take action and to give you some frameworks and to give you some tips and tactics so that you can keep growing. Um and also hopefully tease you a little bit and show you what we're doing so that eventually, you know, at some point when the timing's right, you want to work with us, then you know what we're capable of and the kinds of things that we do. Uh, and we're gonna dive into that shortly. We're gonna walk you through some of the stuff that we're doing, which is very exciting. What I really want to know though is um in the chat, let us know what is the biggest challenge that you're trying to solve right now. And it's typically uh, you know, so just give us like a one-word. Is it leads? Is it uh sales, like closing leads into clients? Is it team? Is it uh recurring revenue? Is it what's the biggest challenge that you're faced with right now, just so that we can get an idea of um what kind of content to put together in these uh in these uh live streams for you? And we are also gonna bring in some special guests. In fact, I think next week we have a special guest coming in. I don't know if I can confirm who that is yet. Um, I might look at Max in the green room. And no, he's shaking his head saying, no, no, no, don't confirm who that is. All right, I won't say anything. Uh very good. Hey, so Pete, what's um what's your role here now at Agency Mavericks? What are you doing?
SPEAKER_02Uh I am now have been elevated to be your boss. And yes. No, my my uh my role is to I'm I'm technically called the head of coaching, which for that's a I think that's an Australian term, head of. I think in in the states we would say director of or whatever, but um head of coaching.
SPEAKER_00And oh sorry, man, like do you want to be known as director of coaching? No, no, that's fine. That's fine. Uh having a real conversation here right now. Things are gonna get it.
SPEAKER_02I like to keep it different so everybody goes, Well, what's that? I want them to ask, like, what's that? So that I can tell them. So I'm in charge of uh obviously I'm in charge of coaching, and I have a I have a uh squadrons of people that I coach. Um I went through three two flight planning calls today and three already this week. So and so I'm coaching Mavericks on a on a daily basis. I'm also coaching the other coaches, so I'm bringing them up to speed on our processes and how we want to do things as as a team, um, whether that's the local SEO thing or like how to upgrade your on-ramp or you know, the sales processes and stuff like that that we're teaching. So so I'm in charge of that. And then I'm also in charge of uh, you know, I have I have a I have a not in charge of, but I have a role in, I guess we would call it product, right? So creating and creating and cultivating processes that we can put into our maverick in a box and distribute it to our our members, our our our people.
SPEAKER_00I'm super excited about that because one of the things that we've learned, and we're gonna we're gonna look at one of these in a moment. Um, one of the things that we've learned over the years is that people are time poor, right? And so the more we can help people implement what they're learning, the faster they'll move. One of the things that we did early on when we first started Mavericks Club back at the start of 2018, which is our mastermind program, is and actually we learned this in 2016 in New York when I came out there and we ran a masterclass, a one-day masterclass. And then the following day we went to New York WordCamp and we found what happened is there was myself, you, Christina Hawkins, Christina Romero. There were a bunch of people who were hanging out in the hallways at WordCamp, not really wanting to go and look at the talks. We just opened our laptops and we kind of just compared how we did things and we compared our processes. And so what we did when we started Mavericks Club is we built in this implementation day when we run our live events, we have a day dedicated just for implementation where we're not learning anything new, we're just getting stuff done. So, one of the things that I'm really excited about your role is actually looking at all the things that we teach in Mavericks Club and helping our clients implement more rather than just overwhelming them with knowledge, because I think that's a a risk as well. You can just end up with all this knowledge in your head, but you're not actually getting anything done and you end up with a massive wish list of stuff that you want to do, but you don't feel like you're making it.
SPEAKER_02Exactly. We we see that a lot, actually. So we have to, you know, you you you get you just kind of jump in and you're in to here immediately. And um, it's a lot better to just kind of work your way in, and that's what our job is to kind of guide them through the path of everything we have.
SPEAKER_00Yeah. Um, Andrew Tate mentioned software is the biggest challenge he's got at uh right now. Hey, give us some more details, Andrew. Let us know what exactly uh what challenge are you trying to solve there? Are you building software? Are you looking for a software solution? Uh, a little more specific would be helpful. Caroline Golden talks about time management. Uh Mitch is here from North of Noah Britain. That's uh very funny. Mitch Britt. I'm gonna guess that's Mitch Britt, yeah. That's Mitch Britt. He's here north north of Noah Britain. Uh awesome. So, hey, what what what we thought we'd do on this call is um uh first of all, we do really want to know what you guys want to learn more about and the kind of guests that you want to see on this show. We are gonna bring in special guests. We're also gonna bring in the coaches uh on a on a kind of a rotating roster. So obviously Pete is here, Johnny Flash based in Virginia, and Christina Hawkins based in Texas. Uh, you're probably familiar with those guys already. Uh if not, they'll be coming in here, as I said, on a rotating basis uh weekly to uh talk to you guys, share what's working in their agencies, and we're gonna be bringing in special guests. If there's something specific that you want to learn or a particular guest that you would like us to reach out to and bring in to this show, let us know. And nothing is off the table. I can tell you that I'm talking to people uh already in the pipeline to come in and talk to us about mental health and managing post uh post-pandemic uh anxiety. Uh, we'll be talking about hiring team members, we'll be talking about managing teams, we'll be talking about leads, sales, um, recurring revenue, processes, SOPs, all that kind of good stuff.
SPEAKER_02That's the fun thing about what we do, my man. Like we're we're we touch on helping people with their business, but we also really help them with their mental health and their just their boundaries and their and and like I've had several discussions recently about like pulling back from the business so that you can have more time with your family and all that stuff. So, like that's so rewarding to be able to coach people to do that and have them not just have a better business, but just a better life, a better balance. Um, you know, just it's awesome. It's very rewarding.
SPEAKER_00Thank you, man. I appreciate you those words because it's something that I, as you know, that I'm very passionate about. I mean, my wife is a psychologist, and I've had my own journey around mental health and imposter syndrome and self-doubt and all that kind of stuff. Uh, and I think once you start having this conversation, and I don't want to kind of spend too long here, but I think once you start having this conversation, you humanize the experience and you realize that it's very easy to get caught in the doing of the stuff and to just to get caught up in like the next challenge and the next goal and the next thing. And I think we forget that at the end of the day, we're all human beings building businesses to support our lifestyle so that we can spend time doing the things we love with the people we love. And I think it's really important to keep that conversation going because without your mental health, your business is going to suffer. In fact, I would suggest that the health of your business is probably a reflection of the health of your mindset and your physicality. Like it's really difficult to run a successful business if you're not in good shape physically and mentally and emotionally. So I also feel very blessed that we've got the team here who are willing and uh to have that conversation and don't shy away from it. You know, it would be difficult because I want to have this conversation. It would be difficult for me to do that if everyone else on the team was, you know, too scared to go there. And so it's really rewarding that uh that everyone is is pretty keen to dive in and have those awkward conversations. Cool. So hey, I want to talk about these kits that we're developing. Um, you want to maybe walk us through like why we're doing this and then I can share my screen and show some stuff. But you want to maybe first of all kind of walk through how this came about?
SPEAKER_02So uh, well, this was it did evolve quite a bit, didn't it? Um, so it came about by way of us trying to figure out how to take everything that's in our collective IP between all the coaches and and uh agency Mavericks and everything that we've done over the course of the several years that we've been around and disseminate it to our Mavericks members and our other our our coaching clients, our people, as I like to call us, um, and just to do it in a standardized way and to help them down the path, right? So whether it's you know, we use we use the term upgrade your on-ramp, which means building up your sales process and your marketing. And so whether it's some some part of that that we can help with and give you processes and templates and email scripts and all that stuff, or if it's something like this, which is um like running a local SEO campaign um to help your clients. So whether it's for client stuff or for internal business stuff, we're trying to give you more than just coaching, give you things that are actionable that you can that you can implement and ingrain into your business and just start using either from day one or with a little season and taste, season to taste to make it your own and and go from there.
SPEAKER_00Yeah. So I I think of this as like a a cheat sheet or a like a swipe and deploy, like like a almost like a plug and play. Hey, plug this in and and and get it up.
SPEAKER_02It's a big swipe file. That's really what it is.
SPEAKER_00And Max and I, back in the day when we were allowed to go to the office, Max and I were sitting in the office one day, and we thought it would be, I don't even know how the conversation came about, but we thought it'd be cool to come up with an acronym for KIT. Like what is kit, what is what is a kit? You know, I love words, and so I came up with this acronym for KIT, which is which is knowledge, implementation, and transformation. And so the three parts to this, and I'll just walk you through this, and I'll we'll we'll walk you through what that looks like, and we'll actually use this local SEO accelerator as an example. And perhaps before we do that, Pete, just tell us where this local SEO process comes from.
SPEAKER_02Okay, so I we do uh we do SEO, we do websites, SEO and care plans, and that's kind of our core business in my agency. We do local SEO. Local SEO means clients that have a geographical footprint, right? So not national national or worldwide, but people that work in a certain area. And um, there's certain things you can do, obviously, to boost traffic using local SEO. So I found that trying to explain what SEO was to many clients. I work with either uh people in the trades industries or lawyers and things like that, they don't know what SEO means. They everybody's heard the buzzword, they think it's like a switch you can flip and turn it on and it automatically starts working. That's GoDaddy's fault, by the way. And uh and and then you end up in a long conversation trying to explain it. So I decided to and and when we sell SEO, it's a it's a 12-month project. We sell it for nine to 12 months. So that was too much for some people to bite off because they they didn't know what the hell they were getting into, like they had no idea what that was. It's it's not inexpensive. So um I came up with a with a smaller, call it a wedge product, right? So it's a it's a four, I usually run it for four months, sometimes six, and it's a smaller price point, and we're doing less than I would do for a full SEO campaign, but it can show some results in four to six months that can then trigger them to say, okay, let's so if this is just a taste of what's coming, let's let's go all in. And I've had a lot of success with this.
SPEAKER_00So but I know we were talking pre-show that you might you've got a like a chart or a graph to show some of the results that you can get in.
SPEAKER_02I have I have uh three examples of what can you share your screen?
SPEAKER_00Why don't we do that before we actually show the process here? And then we'll walk through. I think this is I think it's a good place to start is to, you know, Ben Siegfried says here this local SEO accelerator thing is perfect timing. The reason we use local SEO as the first kit that we rolled out, and and I'll I'll also draw the distinction between internal kits that help you grow your business. So hiring, and I'll show you a bit of this stuff in a minute, whether it's hiring team members, managing weekly meetings with your team, uh, whether it's you know setting up lead capture for your website, whether it's your sales process, their internal business development processes, as Pete mentioned. This is what I call a deliverable. This is a process that you can just take and start delivering to a client as a service so that you can add more revenue. And the reason we started with local SEO is because I think it's the next logical step for a web design agency to take. You launch a website, the next logical thing to do is to get them onto an SEO campaign to boost their traffic, right? Before we actually show you what a kit looks like, it might be good if Pete can show us some.
SPEAKER_02Yeah. So I'll I'll walk you through three different clients. This guy was uh is a personal chef here in my town. Um he had he had launched a website without using us, that was his first mistake. Um, but uh we didn't do the website, but he did find me through way of by way of uh looking for SEO agencies, and so we started working with him in right around Thanksgiving here in the States, so late Thanks, late uh November, and he had no traffic, almost zero. And as you can see, by like Jan December, he had about a hundred people coming a month, and he soon had close to 300 people coming um after a few months. 300 people coming to his website, and this is the guy that wrote me a note around about April and said that he had the he was actually thinking about hiring somebody to answer the phones for him because they were ringing off the hook, and he was one of these guys that thought it was a switch, so he's like, Can we turn it off or turn it down because I'm getting too much work? And I said, Dude, you can just say no, you can build wait lists. Like I started coaching him on his business a little bit, like you can say no to people. That's and by the way, if you're overwhelmed with business, raise your prices, like double your prices. Everything goes what is it? He's a personal chef, he's a personal chef, so he'll he he does little like he does small weddings, he does engagement parties, he does birthdays, retirements, things like that. But he'll also like, all right, dude, every Tuesday you're making my wife and I dinner, so deliver it by Tuesday at noon, and you know, that kind of thing. So he does that kind of thing too. So cool. So that's that's this guy, so some good success there. Uh, who's this? This is our interior designer. So she started working with us for for a couple months, as you can see, and this is comparing uh you know the two years 2021 to 2020. So orange is 2020 before she was working with us, and 2021 is when she started working with us. Um, I think she actually this started this graph is April. Yeah, that's about when she started, probably probably late March, early March. So as you can see, like it just like compared to compared to the previous year, um, it's up 323 percent. 324. Her traffic is up. So again, like she's on the first page of Google for uh several keywords. She's the one that I have a big strong rule about people texting me, my clients. She broke the rule. I was out for dinner on a Friday night, um, social distancing and outside, but I got a text message from her at like eight o'clock on Friday night, and she says, I owe you my life. I just closed a $500,000 deal. Oh okay, you can text me and tell me that anytime you want. So that was right around October, and uh, you know, things have things have been going well since then. So um, and she's still with us. She's one of those that, like, okay, let's just keep it going, keep it going. I she knows how to say no, she knows how to raise her prices, so I didn't have to school her on any of that. And then what did I have here? These guys, oh, these guys are um, they're an outdoor company, they sell, they they like rent outdoor equipment. So in the summertime it's kayaks, and in the wintertime, it's snowshoes and skis and snowmobiles and things like that. So again, orange is last year um through COVID, which actually they felt they did pretty well through COVID because you know, a lot of people were doing outdoorsy stuff, you know, and they were home. Um, but we you know, we started working with them in in January, actually. So this shows a little bit of last year and this year, but then as you can see, we're still working with them now, and as you can see, it's it's taking off and and the traffic is up. What's that say 309.24 percent over last year. So these are uh yeah, those are I don't think I have I do I have anything else. Wait, hold on. I think I have one more graphic to show you. All right, here you go, Troy. Here you go. A little a little something for you. That's the first message ever I posted in this Facebook group.
SPEAKER_00Wow, look at that.
SPEAKER_02July 2015.
SPEAKER_00July.
SPEAKER_02This is what I was struggling with recurring revenue.
SPEAKER_00Recurring revenue. Wow. Okay, so I happen to stumble upon that. Six years, six years ago. Awesome. All right. So the results speak for themselves. So what I'm going to do now is just bring up the, I'm going to walk you through the anatomy of a kit, what the knowledge implementation and transformation is. And I'm going to show you an example using the local SEO accelerator. Okay. So the it starts off with what with what is the knowledge piece. And so everyone's busy. There's lots of noise coming at us. Our job is to say to you as an agency owner, this is something that you should pay attention to. And the way that we do that is to give you what we call a playbook. And so full transparency, the purpose of this playbook is to say, hey, agency owner, pay attention to this because this is either going to help you solve a problem or help you explore an opportunity that is worth going after. And local SEO is one of those opportunities. And I'll show you an example of one of our Mavericks who's implemented this recently. So this is a this playbook here just walks you through what local SEO is, um, why it's important, and uh, you know, how you can start thinking about it, right? So this is really just a very short, you know, three or four page kind of textbook, really, that you can just read offline to understand what local SEO is all about. And then we give you a checklist. Here's the checklist of, you know, this is Pete's local SEO process uh over a six-month period. This is everything you would do. Month one, there's a bunch of setup stuff. Month two, there's some some more stuff, and then really month three, four, five, six, it's just kind of a rinse and repeat of more of the same uh to keep those those results going up. Now, let me explain why we call this an accelerator. We have in in Mavericks Club, we talk about the three different types of products that you can develop in your agency. One is the first type of product is called a fire starter, which is uh they're diagnostic audit-based tools. So, for example, doing an SEO audit for a client is a great fire starter. It doesn't actually fix anything, it just highlights hey, there's a fire over here and we need to do something about it. Uh and here's everything that we're going to do to fix it, right? So web audits, SEO audits, even branding workshops, they don't actually fix any problem. They just kind of highlight the work that needs to be done. They're called fire starters. Then the second type of product that we suggest that you develop are what we call accelerators. And accelerators are designed to fix one or a very small group of problems, but they don't fix all the problems. So, for example, I think a website as an accelerator because a website just solves one problem, but it doesn't do SEO, it doesn't improve your rankings, and it doesn't improve your conversion rates. They're separate products. Doing SEO, doing conversion rate optimization, doing social media marketing, they're separate products. So in this case, we call local SEO an accelerator, okay? You can call it the local SEO accelerator if you like, but we also think of it as an accelerator type of product because what it does is it helps the client accelerate their results in one part of the business. This will help them get more traffic. If their website's really slow and doesn't convert, well, that's a separate conversation and a separate product that we can roll out. But this will actually help them get more traffic if they're a local business, right? And so this document here, you could basically take this and figure out how to do it yourself. You could take this, you could learn uh about local SEO, uh, have a think about it, maybe chat with your team and say, cool, we want to roll out local SEO for our clients. Here's why it's important, here's uh what it is, and here's how we're going to do it, and here's our checklist, and you could roll that out, no problem at all. So this is the knowledge piece. A lot of people get stuck here though, because they then have to go into whatever platform they use and they have to set up a project template and they have to start thinking about dates and they have to start thinking about who's gonna do what and all that kind of stuff. So what we did, what I was chatting with the coaches a few months ago, and I, you know, we kind of thought, wouldn't it be great if? We have this conversation all the time, wouldn't it be great if, right? And as we're growing um and and we're learning and we've got you know more resources available, we said, well, wouldn't it be great if we could teach our Mavericks this stuff and then they could, you know, just kind of start to get pro, you know, start to make progress really quickly rather than have to do a whole bunch of work. So what we did is we've partnered with a company who I'll tell you a little bit more about um to build all of these uh kits out in ClickUp. And I'll explain why we use ClickUp in a moment. So this here is the local SEO process built in ClickUp. Now there's two parts to this. There's the list of tasks that need to happen, and we've you know just got them sorted by you know month one, month two, month three, blah, blah, blah. Right. Um, there is uh there are all the dates that are uh attached to this particular project. So if we started this project on the 2nd of August, then this would be due on the 9th of August, and then all these dates are programmatically put in place based on how long we think it takes to do each thing. Um and then month one through six, we then have them in particular categories, and then you can come in and start assigning them to team members. And this is a template that we can duplicate for every client we bring on as a local SEO client. Now, the second part of this is the documentation that goes along with it. And so huge shout out to Pete here for putting all this documentation together and a big shout out to our team, our ClickUp team who help us do this. And I'll talk more about those guys in a minute. Um, so this is really the the why, what, how now of local SEO and how to use it in ClickUp, right? So, why do we have local SEO? What exactly is it? How do we manage it in ClickUp? Uh, one of our Mavericks has said that this one document here taught her more about how to use ClickUp than anything else she's read or any other video that she's watched about how to use ClickUp. So this walks you through how to structure your ClickUp and then how to actually use this particular template in your ClickUp uh um system. And then uh what we have is so this is the documentation here. These are the, and there's by the way, there are a should be in the documentation here, a whole bunch of pages, all the documentation here for you know, month one. So setting up the reporting tool, uh, you know, here's how to do that with some recommendations. So if I come back here, pretty much every one of these tasks where you need some supporting documentation, it's in the documentation guide here. It's not just a series of tasks that you then have to go figure out yourself. We've actually given you guidance here based on Pete's experience. The one thing we're not going to do is we're not going to teach you how to become a world-class SEO. We're not going to teach you how to, we're not going to spend hours putting together video courses and teach you how to do keyword research. We're going to give you some guidance. Our assumption is that you're hiring people who know how to do their job, right? We're not a community college. We're not hiring, we're not teaching you and your team how to design websites. We're basically showing you the order in which you should do things and then giving you some guidance, right? So that you can hand this off to your team and hopefully your team have their own experience and their own process, uh, you know, order aggregator, order aggregator citations. Uh, you know, here's how you do it. Here are some of the tools that you use. Uh, off you go, right? You might have your own process, which is perfectly fine. This is just designed to get you up and running a lot faster and a lot quicker. Yeah. A lot um with some consistency. So the third, the third part of this is I'm gonna show you um, so this is the implementation. I want to show you how we distribute these, and then I'll talk about the transformation. So I want to show you how we distribute these. We distribute these to our clients uh through what we call an installation guide. And so this here walks you through exactly how to install this into ClickUp. And there's one thing I want to note particularly about this particular template here is that when you install this into your ClickUp and save it as a template, when you reuse it for a new client, you can remap your start and due dates. The way that our ClickUp team have programmed this is that when you kick open a new project for a client, a local SEO client, you basically say, Hey, we're starting on September 1. It will actually go through and remap all of these due dates and start dates based on the start date for that client, which I think is genius. And I didn't even know you could do that in ClickUp, but you can. So big shout out to Corey and uh and Justin for solving that for us. And so then these installation guides that we that we share, uh, we have a button here which says, hey, uh go and install this into your ClickUp. You click that button, you log into ClickUp, you say which workspace you want to install it into, you give it a name, you choose the folder that you want to put it in or the space that you want to put in, and then you also save this as a template in your workspace so that you can then reuse it in the future for more for future clients. You click on use template and it automatically installs it in your clickup um account, which is genius, baby. I mean, this thing gets me so excited. I can listen. When I started my agency, if this had existed, dude, I just like it would have saved me probably five years of trying to figure shit out. So huge shout out to Pete for putting this together. Also, a huge shout out to Justin and Corey, who are booming out in ClickUp for us. And uh, quick little announcement. I only learnt this yesterday. This is our little secret weapon, which I'm gonna secretly announce here, because I don't know whether it's public knowledge yet, but I'm gonna announce it. That's what I do.
SPEAKER_02I don't even know what you're about to say, and I'm a little scared about it.
SPEAKER_00So, Corey, who actually builds all of this stuff out for us in ClickUp, has just been hired by ClickUp as director of education. So he so the guy that's building these out for us in ClickUp now actually works for ClickUp as director of education. Ben Siegfried says, I can do all this stuff, but I'm not that organized. So this is perfect for me, which is exactly the point. That's exactly why we've done this. Now, there's one other piece here that I need to talk about. Here's the transformation. Maz Hancock, who's one of our Mavericks Club members uh from the Gold Coast, she says the playbook is the perfect executive summary, and the click up template is flipping amazing. Now, you know I didn't make this up because I would never say flipping amazing. Way easier than I expected. Mavericks Club is changing my life. So thank you very much. Her words there, and um the and this particular template, the the local SEO, is designed to help you just grow more recurring revenue and add more recurring revenue to uh to your business. Um while we're here, there's one other thing I just want to show the people. Some of the other deliverables that we're working on, uh, you know, web audits, um, SEO audits, care plans, discovery workshops. We have an onboarding system for onboarding new clients. And also, I just want to show you some of the stuff that we've got around uh recruiting. I'm not gonna go into details here, but we've got an entire recruitment process. Uh, we've got uh an interview process that you put people through when you want to hire someone. We have processes for running weekly meetings, daily huddles, um, monthly planning meetings. We have team onboarding processes. Uh, we also have an entire sales system here that we've built uh that we're teaching in one of our programs called Sales Accelerator, which is a sales pipeline with all the automations and the phone calls and the scripts and everything. And not as as is the local SEO uh process here, it's not just the checklist of things that you need to do in the right order, it's also the documentation and the guidance to get through that. So Christopher Stratman said business in a box. Pete calls it the maverick in a box. Hey, we'd love to hear your feedback. Uh, just um uh drop a uh comment in the chat and let us know your thoughts on this and let us know if there's anything particularly particular that you want us to build and anything that you need. And then uh in a moment I'm gonna talk about how you can uh start a conversation with us to try and get your hands on some of these kits. Pete, what what's um some of the feedback you've had from rolling these out to Mavericks club members so far?
SPEAKER_02Oh, just all of them, whether it's the the client onboarding process or the sales process. The sales process is changing people's whole business. And uh, you know, all the all the little things we're doing and all the big things we're doing, but we're getting a lot of really positive feedback. People are are just the SEO, they're taking it, they're not even altering it at all. They're literally taking it and throwing it right into their business and handing it off to their team and having them execute it, and it just goes right away. Um, same with the same with the kickoff meeting process that we did. That's Christina's uh IP, intellectual property. And uh people are loving that one. And uh the we did the org chart one too, which is interesting. We I've had some some one-on-ones walking people through that process of building an org chart to help you determine who you should be hiring and when and who should be next, that kind of thing. So it's a special process for that. So uh yeah, we're getting, I mean, people are loving it, and they just keep asking us for more. And of course, we're just kind of teasing them, teasing them out a little bit. But uh yeah, it's been very positive.
SPEAKER_00We're we were averaging, and we still are averaging. We've slowed down the cadence a little bit because we kind of got a little bit overwhelmed, but we're averaging one of these a week. Uh, so whether we're producing one a week or sort of four over a four-week period, um, we're averaging adding one of these to the library every week, uh, which is and we're trying to balance between the internal biz dev stuff, like you know, growing your sales, hiring your team, managing your team, all that kind of stuff, and uh peppering that with these front-facing deliverables so that you've just got more uh structure and and also probably some more services that you can sell clients if you're interested in expanding your service offering.
SPEAKER_02I think there's uh 18 or 20 in the box right now, and there's my list is I stopped writing my list at about 75.
SPEAKER_00Whoa!
SPEAKER_02So yeah, we have a bunch coming.
SPEAKER_00So that's great, fantastic. So uh what do you what are you most excited about, Pete? Uh I haven't prepped Pete with any of these questions.
SPEAKER_02No, yeah, like where is this coming from?
SPEAKER_00Yeah, what do you apart from learning how to play the bass guitar, what are you most excited about over the over the next six months as you increase your capacity? So you're so Pete's officially on with us part-time now, so half a week, half a week, 20 hours with us.
SPEAKER_0220 hours with you and 20 hours in my agency, which is perfect because that's really all I need in my agency. My team kind of takes care of everything else, and uh, I just need to be onboarding clients and kind of puppeteer. I'm the marionette master. That's really all I'm doing. Um so what am I excited about in the next six months? I'm really excited to be pumping out this uh Maverick in a box thing. Um, I'm looking forward to that. I'm looking forward to our next event, which we need to really start talking about with some special guests, which is Mavcon, which is gonna be the first week of October. And uh yeah, looking forward to all that kind of stuff. And just you know, for me personally, the most rewarding thing in about my job is to see the people I'm coaching and the people we're coaching as a team, because it's not just a like I'm not the only one that coaches you if you're my if you're in my squad, it's a team effort, and I love seeing the progress. I mean, I was on a call with somebody who's been in Mavericks for three months today, and you know, he knocked out his past three-month plan, and he's ready for his next three-month plan, and we're gearing up to really like blow his cash flow through the roof so that he can start hiring and remove himself from the business. And like this time next year, he should be removed from the business to the point where he's just kind of checking in and and doing the things, so like that kind of stuff, and you know, we have so many success stories. Uh, you know, throwing out names like Adam Silverman and Simon Major and Maz is really kicking ass. And uh, like so many people have just like it's so rewarding for me personally to be able to impact people in that way, and uh I just love it. I just love it. I can't wait to do more of it. I'm like, I can't wait till tomorrow.
SPEAKER_00Yeah, yeah, me too. And I'm looking forward to travel restrictions being knocked on the head so I can fly back out to the States and we can hang out at our live events again.
SPEAKER_02Uh we need to we need to get to the UK too, by the way.
SPEAKER_00Yeah, oh totally. I was there, and I was there, and I mean it just blows my mind. It seems like a hundred years ago, but I was there in April 2019 uh and met a bunch of our customers out there and uh man, I love the UK. I mean, London's just awesome. I love London. I can't wait to go back. So um hopefully we get our shit together here in Australia and we can uh we can travel again. Because at the moment I'm barely allowed to leave the house, man. I leave the house and they just shoot me on the street. So um so looking forward to that. Uh and I also I'm I'm really looking forward to growing, you know, one of the most rewarding things I think that I've managed to do over the last couple of years is to elevate the coaches and the coaching team so that there are people in our programs now that I don't even know. I don't, I don't, and they're having success and we're getting great feedback, and I don't interact with them. And that's very humbling and a little bit scary. Well, it was scary when I first started doing it when you know, growing the team and kind of letting go of control a little bit has been uh scary. But now, once you get through that initial hurdle of letting go of a little bit of control, empowering other people to do a good job, and they start doing a good job. For me, it was like the floodgates opened. I was like, okay, now who else can I hire to do this? And who else can I hire to do this? And uh I'm spending more and more time thinking about strategy and working on the business, and um the team are doing an amazing job, you know.
SPEAKER_02And this show, the agency hour, is a great example of that because I I've been uh I've actually been coaching people lately to when something comes at them, the first question they should ask is not how do I do this, but who can I get to do this?
SPEAKER_00Yeah, that's right. Exactly.
SPEAKER_02Like who, who, not how. Like yeah.
SPEAKER_00Andrew Tate, I love this. I'm just a one-man band for the moment, but I'll stick around and see what ideas I can steal if you don't mind. Totally happy for you to do that, Andrew. I can tell you there are there are many people in Mavericks Club who did that for a long time, hung around and and stole a bunch of ideas from our free content and then eventually elevated and got into our programs and now have teams. And uh, so yeah, totally uh happy for you to do that. Martin Sanders says, Yeah, we'd love to welcome you guys back to the UK. Did we meet Martin when I was out there in the UK? Did we meet? Uh just let me know in the chat. I because I'm you know, I should remember, but I meet a lot of people.
SPEAKER_02So Martin says he's buying the first round.
SPEAKER_00So excellent. Fantastic. Uh Jaden Averett is here from the US. Hey Jaden, good to see you again. Uh cool, cool. Um, so hey guys, let us know in the chat if you've got any questions. Um, if there are any particular kits that you want us to work on, if there's anything that you need in your agency, any burning desires that you have. And also, what guests would you like us to bring into this show in the coming weeks? Uh, we've got a you know, pretty good network. I think just really from the podcast that we ran for four or five years, got a fairly good network of people that we can reach out to and fairly well connected in the agency space uh and kind of just generally in the kind of entrepreneurial business space. So if there's any particular topics that you want us to talk about, uh let us know. And um, I was also thinking last night it would be good to maybe turn this thing into a podcast at some point. Um, I don't know how that would go if we're doing a lot of screen sharing and stuff, but we should definitely have that conversation uh internally. I like the name Agency Hour sounds like a pretty good podcast. I'd probably listen to it. Um, and so we might eventually turn this back into a podcast at some point, too. Cool. Um well it is the agency hour, and so I think we should hang here for another 14 minutes, right? Because I can pull out the beast if you want to. I'll pull out the guitar, man. Good stuff. Uh so hey, is this a good idea? Do you think we should keep doing agency hour? Do you think uh it's a good format? Do you what do you want to learn? Who do you want to see? What do you want to, you know, what do you want to talk about? What are the conversations you want to have? What other kits uh would you like to see us produce? Oh yeah. This is Herbie Hancock, man. This is one of Oscar's favorite songs. It's called Watermelon Man. Sanders wanted to wanted to Oscar loves it because he he loves the flutes. Yeah, and he loves the fact that it's called Watermelon Man. Cool. All right, man. Well, Pete, thank you so much. Thank you, man. Thanks for uh your contributions and uh and your work, and thank you everyone for tuning in. Uh, this has been the very first uh episode of Agency Hour. We're gonna do it every week, same time, eight o'clock Thursday morning Melbourne time, which is what, 6 p.m. Eastern?
SPEAKER_026 p.m. Eastern for now until the clocks change. Yeah.
SPEAKER_00Cool. Awesome. All right. Well, uh, have a great day, everyone. Uh let us know in the comments. We'll come back and revisit the comments, and uh, we'll see you all again next week. Till then, I'm Troy Dean.
SPEAKER_01Pete Perry.
SPEAKER_00Golovate.
SPEAKER_01Golli. Thanks for listening to the Agency Hour Podcast. Subscribe at Apple Podcasts, Spotify, Pocketcast, Audible, and wherever you like to listen. You can catch all of the Agency Hour episodes on our YouTube channel at youtube.com slash agency mavericks. Or you can get involved. Check out our free digital mavericks Facebook group, where we broadcast these episodes live throughout the community every week, along with a ton of free training. We'll see you there.