The Agency Hour
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
The Agency Hour
Social Posting Made Easy
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Imagine you have sort of pre-done posts in uh different verticals that you can push out sort of automatically downline to every single one of your clients at scale. So think about it like this. Does every plumber need specific, you know, unique posts? Not really. They kind of just need good posts. So imagine you could create a library of posts in a particular vertical and automatically push those down to all of your accounts based on that vertical. And you can use custom variables to semi-customize those posts, right? Um, that is happening this quarter, and I think it's gonna help agencies really scale up social media posting as an offering, right? What was that? What was the social rotation thing that you just oh so that's what this is basically? So that they're a service that basically has created a bunch of like this is like their pretend fitness page, right? And these are all like fitness posts and they have HVAC posts and all of that. We're actually creating the same concept, but we're also gonna make it so again, if going back in here, let's say this is an HVAC company and I have, you know, a hundred other HVAC companies, I can take all that those posts and automatically push them down to all hundred accounts. So now I've created this incredibly scalable social media posting service that doesn't require that I create bespoke posts every time, which means that I'm more likely to keep that client and offer a lower price point offering for a very long period of time that's much more profitable.
SPEAKER_03If you have a vision for the agency you want to build, then we want to help you build it. Welcome to the Agency Hour Podcast, brought to you by Agency Mavericks.
SPEAKER_05Morning, good afternoon, good evening, ladies and gentlemen, wherever you are around the world. Welcome to another episode of the Agency Hour Live here in the Digital Mavericks Facebook group. This morning's tunes are being brought to us by uh one of my favourite playlists on a new streaming service. Well, it's not new, it's new for me because I'm a bit of a laggard. I've discovered this uh streaming service that a buddy of mine put me onto called Tidal, T-I-D-A-L. Everyone else is going, yeah, no shit, Troy. Uh high quality streaming, it's fantastic, I love it. And this particular playlist is called Study Station. It's just uh it's just in the pocket, you know? Nothing really happens, it's just in the pocket. It's um I love it. It keeps me calm and stops me from killing people during the day, which is always a good thing. Uh now today we've got a we've got a very, very uh special episode today. We've got a very special guest who's a very busy man, and we're very lucky to have him here, and he's gonna be showing us, first of all, talking a little bit about his entrepreneur journey, and also showing us some very cool features and a very cool piece of software that a lot of you know and love. And if you don't, then you should get it amongst it. Uh of course I'm talking about high level, and we're gonna be talking today specifically about a new feature they've rolled out, which allows you to manage all of your social media from within the high level, and more importantly, manage your clients' social media from within the one interface, which is awesome. Come and join the Digital Mavericks Facebook group, because this some people don't know, this podcast is actually a live stream in the Digital Mavericks Facebook group. That's right, we go live every week in the Digital Mavericks Facebook group, and then we take the audio of this uh live stream and we repurpose it as a podcast. So if you're listening to this on your airpods or your earphones or whatever you listen to it on, and you're not in the group, come and join the Digital Mavericks Facebook group. All right, without further ado, I would like to introduce our very special guest this week uh from Go High Level. Please welcome Sean Clark. Sean, welcome to the show. Hey, thanks for having me.
SPEAKER_00It's great to be here.
SPEAKER_05Thanks for joining us. Now, for those, let's just go back away. Uh, for those that don't know and have been living under a rock, what were you doing before you started high level?
SPEAKER_00Oh gosh, I was running uh another software company called Invoice Sherpa.
unknownRight.
SPEAKER_00I know Invoice Sherpa?
SPEAKER_05I think I used it for a couple. You may have. I don't know.
SPEAKER_00I I had a I had a lot of agencies actually um as customers. So I was pretty it was pretty cool. But uh yeah, so then I I sold that to uh Canadian payments company.
SPEAKER_05Uh-huh. Did Invoice Sherpa did did that integrate uh what was the value proposition for Invoice Shipper?
SPEAKER_00So yeah, so it integrated with zero and QuickBooks, which is what you probably were thinking. Um and it would automate the uh reminders that would go out on invoices, uh, because a lot of small businesses, I found I found this out. I didn't actually know this, but a lot of small businesses go bankrupt because they're not able to collect invoices that are past due. And so it would sort of automate the collections process for those small businesses.
SPEAKER_05What were you doing before Invoice Sherpa?
SPEAKER_00Ooh, I was running a really big answering service. Um but it was awesome. We had 400, 400 employees and built it up from scratch. So it was a big, big operation.
SPEAKER_05Did did you have you always been an entrepreneur and in in business? Like has business always been something that's fascinated you? When when did that start for you?
SPEAKER_00Oh yeah. Um, gosh, I can't even remember my. I mean, I I my first business was probably in high school, uh, doing websites and fixing computers and kind of doing that kind of thing. So I've always been into computers and I've always been in the business and always, you know, always running a something, some kind of side hustle or or something.
SPEAKER_05Great. And so Invoice Sherpa, was that the first uh your first company that you started on your own?
SPEAKER_00Yeah, on my own. My first company was so I dropped out of college to start the Answer service and I worked seven days a week for 12 years, but I had a co-founder uh on that business, and then Invoice Sherpa was the first one I started just sort of from scratch from my kitchen table, all just me.
SPEAKER_05Wow. How did you get the idea for Invoice Sherpa? Like what's the phone? Ham, there's a need here that someone needs to fix this.
SPEAKER_00Yeah, so I wish I was that smart. So what I did instead is um I I created this business, it was called Prompt Appointment, and it was supposed to remind people to like come uh to like to go to their appointment for their dentist or something like that. And I remember getting like spending six months writing all the code, and I went to this like uh tech tech startup meeting or something, and there's like this really uh the cool guy there that I really respected, and I ran up to him and uh I said, Oh, I gotta tell you about this great idea. And I told him all about it, and he looked at me and he said, You know, that is a terrible idea. He's like, a hundred other people have already done that idea. That is gonna so fail. And I and I was so brutal. I know, right? But I was super, I cried for a minute and I ran away. And um, and but I went, you know, so but it was really interesting because so I went to dinner that night with my wife and her friends, and they were accountants, and they said, and I told them the story and stuff. And they said, you know, um, we have a lot of clients who um, you know, go bankrupt and go out of business actually, because they can't get paid on their invoices. And I was like, and I'm like, yeah, so what? And they're like, Well, you should remind people to pay invoices on time. I'm like, well, that's a dumb idea. Who cares about that? You know, and so uh, but I just said I have nothing else to do, so I'll try it. Um, and sure enough, turns out it was really big, really big need.
SPEAKER_05Wow. Uh, you how long did you have Invoice Shepper before you sold it?
SPEAKER_00Gosh, I think four, four years, maybe, yeah, four or five years. Um, yeah, so that that was, but it was just me all by myself, single owner operator, kind of the whole time. You just had it, you just ran it yourself. Yeah, yeah, yeah. Which is not a cool, you know, it sounds cool, but it wasn't cool. It just means I didn't know how to charge appropriately um and I didn't know how to scale. And so I I I felt very lucky um when I got uh an anonymous a cold call from a business broker.
SPEAKER_05You know, it's interesting. I I I listened to Built to Sell a little bit. Uh John Warrlo is fantastic. I just love John Warlow so much. Uh, and he he's written a uh a trio of books. I won't bore you with the details. He's been on my podcast, and I just think he's such a great thinker to be around. Yeah, he's really cool. Anyway, he he's got a podcast called Built to Sell Radio. And the thing he says is that the two reasons people sell their the two most common reasons entrepreneurs sell their business is one for health reasons, or because like them or someone in their family has a major health thing and they're like, you know what, I just gotta slow down and I'm gonna sell this business. And the other is just a cold outreach from someone who wants to buy their business. It's really common.
SPEAKER_00I you know it's funny, it was I I would, you know, normally people say they hate cold calls, and I probably say the same thing, but it was ironic. This guy said, you know, oh, uh, you know, I could sell your business. And I said, Yeah, right, buddy. He said, Oh no, just just name a price. It's your price, you know, you name any price you want, and you know, as if I sell it for you the next six months, you know, you'll pay me X percent or whatever. Um, and I just sort of named a nutty price, or at least what I thought was nutty. Uh, and then I think he came back the next week with three competing bids. So um I clearly didn't ask for enough. I mean, it wasn't enough for me to retire or anything, but yeah, yeah, yeah. Uh it was it was certainly enough for me to start high level.
SPEAKER_05And right, so nice segue. So, how long after you sold Invoice Sherpa, how long did you sit around for and practice your golf swing before you decided to start something new?
SPEAKER_00Uh zero. Um, I don't golf and be. Um, I was already, I already knew that I wanted to do something different. I had to actually consult with the existing owners for a year. So um, so I I sort of I sort of had to kind of hold off, but um, but I was definitely thinking very hard about it. So it took about a year just because I I didn't want to violate any covenants, but after a year, I was free to do what I wanted. So yeah, about a year and then I jumped back in.
SPEAKER_05And where did the because so you're not an ex-agency owner, right? You've never run an agency owner. I don't even, yeah, no, no, not at all. Right. So so why why agencies as an as a as a niche, as we say here in Australia, and why, and then why high level as a as a value proposition for agencies?
SPEAKER_00Totally. So yet another lucky strike for me. Um, so in this this time I got smart. So I actually started high-level with a co-founder who's still uh the second co-founder. His name is Varun, he's our CTO. Um, but both of us are software engineers, and so we sort of thought, well, why don't we write software to help small businesses get more customers? Which is something I learned from Invoice. I talked to my customers all the time. They said, hey, we want to get more customers. I said, great, let me write some code for that. And so we started creating basically what was like a reputation management plus two-way texting platform and then selling it into these customers. And that they love the demo, they would buy the software, but then two weeks later they would call and they would cancel. And um, I am I sort of like I'm a fairly emotional guy, and so I don't really take that kind of thing lying down. So I just get on the phone and sort of yell at them, like, I don't get what's your problem. You know, you told me this was great. Like, I can't believe you're canceling. And they would say, Oh, no, no, no, we we love it. It's just, and in fact, we even know we need it, but we just don't have time to learn it. And so literally in that moment, you know, it felt like, oh, that's it, we're done. Um, no one's gonna, you know, we're gonna, we're gonna go bankrupt or whatever. And um, we got a call from an agency owner who happened to have a co-customer in common. And I remember thinking, God, why am I getting on the phone with this idiot? He doesn't even pay me any money. Uh, you know, I'm just wasting my time. So I got on the phone with him. And uh not only did he understand the product, um, he was he we he bought it for 80 other customers. Um, he introduced us to 13 agency owners. That you know, one of those people took us to their mastermind, sold us to 40 people, really opened our eyes and and gave us the entire business model that we have today. Um and and lucky, lucky, lucky for us, that guy's our our third co-founder, Robin, um, today. So it worked out well. Wow.
SPEAKER_05Wow. So that was just a that was a serendipitous moment where someone opened the door for you and said, Hey, you guys are doing something really interesting, but you need to do it over here. And then so then at some point you made a decision that you're agency only, right? Like uh my understanding is that if I'm a dentist, I can't, I it was interesting because when I signed up for my high-level account, Chase gave me the link and we signed up as a as a partner. The the account had to be approved, right? Because someone's looking at it going, hang on, this is a dentist in Ohio. We don't you we don't want your business, go and sign up through an agency. When did you make that decision? And surely, if I was sitting in the room when you made the decision, I'd be I'd have FOMO. I'd be like, hang on a second, whoa, whoa, whoa. Why are we saying no to all these small business owners and just going through the through agencies, distribution partners?
SPEAKER_00Yeah, absolutely. So I mean, I think, you know, we did it early on. Um, and it, you know, it was definitely a leap of faith at the time. But what we really, what I I I really kept coming back to was like, I really want to help the dentists in Ohio, but I can't see how I can use my skill set, which is creating software and features that you know this agency owner over here can quickly sort of sop up and put out in the field and create value for the dentist. But if I try to ever give this to any dentist, they're gonna be like, uh, sorry, I don't have time, got to go back to do my thing. And so what we realized was if you really want to help the dentist to know how you need to help the agency. And in fact, I would say every small business worldwide, the really good ones, the really on point ones, the ones that are scaling, the ones that are profitable, they almost all have an agency or something like an agency behind them. And they don't talk about it, right? It's not like that, it's almost like that a secret they don't want to tell anybody, but it's absolutely the truth. And so we realize like if you really want to help the dentist in Ohio, you got to help the agency who helps the dentist, if that's really what you're after.
SPEAKER_05So another thing that's I find curious about high level is the feature set is amazing. It hasn't, I mean, it's evolved, right? It started out pretty lean and pretty basic and pretty, you know, pretty, pretty, pretty, pretty rudimentary, if I can say. But it's grown over time. You've been heavily inspired, and I I I use that uh diplomatically, by other software platforms on the market, like the ClickFunnels and the HubSpots of the world, right? Totally. Um the pricing I find really interesting. The pricing is ridiculously competitive, but not only that, the pricing, the the whole business model is structured in a way where I from day one, I'm profitable. As an agency owner, I sign up for high level. I just need to resell it to like one or two clients, really, and I'm in front. And then as I scale, my agency, there's no additional cost for me to use high level with as many subaccounts. I'm curious about that because uh everyone I've spoken to over the years about pricing SaaS has always said that your pricing has to be elastic based on the usage. How did you guys come to that decision? And you know, what sort of thought process was behind that? And how do you manage that in terms of your margins as you grow?
SPEAKER_00Sure. Yeah, that's a good question. So um, you know, again, I would love to appear super smart here, but in general, we we anchored our pricing around some of our early competitors. Um, but what was very clear early on is that it actually was a fine move. Um, what we were able to figure out is, you know, if you can make the agency owner profitable. So that was our first thing. Like, how do we make sure our customers are making money? Because if we can make them make money, we're gonna work out, you know, just fine, right? And as time went on, what we realized was is we were able to do that with this sort of flat pricing model. Um, we were profitable, our agency owners were profitable, they were scaling, they were putting more revenue in the um, and they were reducing churn at the same time, right? And then the the end business owner was actually growing and doing well. So like everyone was sort of winning in the equation. And you know, at the end of the day, we we were able to, you know, get out of a lot of the traditional costs of a software platform, um, which is something I think a lot of people don't realize. But most software companies are not profitable, and the biggest reason why is because the cost of sales and marketing is huge, right? And as an agency, you're already out there selling, you already have customers, you already have this model that's profitable for you, and you're just adding us on. But as a software company, I'm able to kind of ride on your coattails into that customer, and I don't have to pay for that. And so it allows us to save a ton of money and honestly redirect a lot of those resources towards engineering product and really focus on things that'll help grow the platform. And as you as an agency owner, you're gonna save a lot of money. Like you said, right out of the gate, you're you're gonna save money just by replacing what you already are using, probably, let alone before you can sell it to your first client.
SPEAKER_05Uh now, I imagine that some of those insights have been realized organically over the last couple of years, as you've seen.
SPEAKER_01All of them.
SPEAKER_05Yeah. So so like how do you roll the dice? Like, I don't know when high level started, but let's say it was three years ago. How do you roll the dice three years ago and go, well, you know, screw it, we're gonna do flat pricing and just hope that this doesn't bite us in the ass.
SPEAKER_00I mean, you know, it's calculated risk, right? Um, it's you know, it's sort of saying, like, if we're gonna do this, how do we do it in a way that's different? Because if we're not gonna be different, then why be here?
SPEAKER_05Um if we're not gonna be different, then why be here? That is gold right there. And a lot of people don't, a lot of people don't understand that. The whole differentiate unique value proposition, the whole point of that is that you have to be different and there has to be something unique and it has to be valuable, right? Now that just comes from experience. That just comes from like talking to people at conferences and pitching a great idea and having someone you really admire say, that's a terrible idea, Sean. Don't waste your time. And then it really damages your ego. And then you have to go back and regroup and reassess, right?
SPEAKER_00Right. Yeah. I mean, what I learned from that though was, you know, what we did is we, and we still do this to this day, but early on, we were very quick to listen to our customers, right? So we sort of took the position like, you know, we're here to serve. So who are we gonna serve and and how are we gonna and how are we gonna serve them? And what, you know, for us, we're good product people, we're good engineers, and we serve great marketers. So, how do we create a system around them? And what we found, right, is marketers are like the unsung heroes of small business, they're these sort of underappreciated individuals who, you know, kill themselves to help their clients and get zero credit for it and and you know, win or lose. And so at the end of the day, we we really wanted to make sure that we created a product around them. And I think that was just the mission from day one. And we sort of thought, well, you know, we'll here's the here's some pricing, we'll figure everything else out later, and you know, sort of like just set the North Star to be value and see where we go. And you know, lucky for us, it worked out great. We didn't end up having to change our pricing. We were profitable as a company. Um, we were able to serve our customer base well, and for us, it really worked out.
SPEAKER_05And you fast forward to a few months ago, you raised money for the first time how long ago? Five, six months ago, you raised your first yeah, I think it was November or something.
SPEAKER_00Yeah.
SPEAKER_05Right. Um again, that conversation doesn't happen lightly. That's not something that you just decide over a weekend or something.
SPEAKER_00Well, I mean, we we we disclosed the raise five or six months ago, but it it had been nine months in the making. It's an incredibly arduous, long, difficult, horrible process that I wouldn't recommend anyone go through ever. And I didn't have to do a tenth of the work.
SPEAKER_05Right. So why did you why did you raise the money?
SPEAKER_00You know, um, we kept I kept getting calls from all kinds of crazy VCs and private equity people and all this other stuff, left, right, and center. And I got sick of sick of it. And I thought, you know, let's just try it out. Like, what the heck? We can always say no, let's learn something, let's, you know, let's go through this process formally. So we hired an investment bank, and we just sort of said, like, you know, what's the worst, right? We're like, we don't have to pay anybody any money unless there's you know, unless they bring us something. So let's try that and let's see who's out there. Let's, you know, let's think about, you know, valuations were insane. Um, so we were like, well, you know, what's the absolute worst? So we just went for it, right? And then what we realized eventually was, gosh, you can really accelerate like what we have is amazing, is the first thing we figured out. Like everyone we got on the phone with was like, this is the craziest growth we've ever seen. This is amazing, you know, all this stuff. Um, so that was nice for the ego. But you know, what was also cool is very quickly thereafter, they were like, Oh, except we don't want to give you any money because we don't understand this model you have. It's crazy, it's nuts. How do you do flat pricing? How do you do affiliate? I don't even, and we're like, I don't get it, we're profitable. You can see the financials like we don't really care because we don't understand the model. We'd love it if you were just unprofitable, but we got you. And it was so cool to watch those people drop out because we're like, aha, that's how we know we're doing something, right? Yeah, and then finally, when we did end up selecting somebody, it was because they love the model, they didn't want us to change our pricing, they were ecstatic to be along for the ride, they took a minority position so they have no control over the company. Um, it was really, really, really great. It worked out, and we could take the funds and just use it to accelerate what we already knew was working.
SPEAKER_05Two questions. And pardon my ignorance. I know you disclosed how much do you raise. Have you disclosed what the valuation was when you raised that?
SPEAKER_00I think so, but yeah, it's like uh I think it's a quarter of a million or something. Or 250 million, sorry, quarter of a billion. 250 million. Wow, wow. That's dude, that's dude, that's amazing. Like, congratulations, yeah. Thanks. I know we wouldn't be here without I mean we wouldn't be here without our customer base, though, right? Like this is literally, I think this is so such a reflection of how awesome the people we work with are and what what what why what we're doing is different, right? I I I definitely think it's a reflection of uh of our community as much as it is for anything we ever did.
SPEAKER_05Second question is Did you know what you were gonna spend the money on before you raised the money? Were you like, okay, if we get some money, this is what we're gonna spend it on.
SPEAKER_00No, no, no, because and in fact, this was like the most important part of the whole process. So, you know, we ran onto a lot of people who want who did want to, at the end of the day, give us a a check, but most of them were like, here's money, now go do stuff. And we're like, yeah, but you know, because you know what you got to realize is everybody's learning, right? And everybody is at a certain level. So while I could say I've been in business my whole life and blah, blah, blah, blah, blah, I've never raised the, I've never run a billion dollar company, for example. So, you know, what we were looking for is a partner who had a game plan, who had a playbook, right? And so what we ended up doing is saying, Oh, the money's great, but we also, so this particular private equity firm, what they do is instead of stuffing the board with a bunch of you know, tie wearing finance money people who don't know anything, they put a bunch of operating partners. Who turns out they've sold their companies for hundreds of millions to IBM or they've, you know, sold them to so and so for such and such. But the fact of the matter is they actually have run the ball. They've played the game. They know how to take hits on the field. So when you ask them, like, hey, we have this really sticky situation or we have this new thing we're thinking about, like when their advice comes back, it's actually good advice, not you know, crappy, oh yeah, in my Harvard NBA class, my teacher told me this. Like it's none of that nonsense.
SPEAKER_05So in the in the biz, that's called smart money, right? You took money with some brains behind it instead of just taking a bunch of cash. Um did you how I'm curious, before we talk about your new feature that you're rolling out, which I'm sure you're very excited to talk about, as am I. Uh, but before we get there, how I what I'm curious about is how, you know, sometimes I get I get caught in I I I've had to kind of retrain my brain over the years to come from a scarcity mentality, which I think we're all born with a scarcity mentality, right? I think it's in our DNA is to protect whatever we have and to try and keep whatever we have to look after our tribe. And I've spent 10 years brainwashing myself through, you know, reframing the stories in my head and positive self-talk and positive affirmations. And I I I gotta say, I I owe a I owe a massive debt of gratitude to uh a couple of people. One mainly Brendan Bichard, who's like this great info marketer who sells online courses and as a coach. I discovered him back in 2010 and just listening to his stuff, he really taught me to to back myself and to and to champion myself, right? Because no one else is gonna do it. No one else is gonna come to you at two o'clock on a Tuesday afternoon and go, Sean, you're doing an amazing job, man. Just keep going, don't quit, right? No one else is gonna do that. Because no one gives because no one gives a shit about anyone except themselves, right? So I've had to spend a lot of time reframing my mindset to keep going and roll the dice and invest and and just keep doing it when no one's listening and no one cares, because I now believe I have an abundant mindset and I believe it it is an abundant world. And if I just keep creating value for people, even when no one's listening, that eventually it's gonna pay off. Turns out that's true. What I'm but I I I also sometimes still get stuck in going in in slipping into that kind of self-limiting scarcity mindset, right? What I'm curious about from someone who's raised money and has had an evaluation of a $250 million business and from where you've come from, how many times or you know, have you noticed over the the years that you've had to elevate your thinking and that Sean Clark today thinks about things in a way that Sean Clark five years ago just wouldn't didn't have the capacity to think about those things because of your experience and what you've been through?
SPEAKER_00Yeah, that's a good question. I, you know, I had some, I mean, I've had a lot of failures along the way. I think people don't like to talk about that, right? But I brought, I mean, my I've been, you know, when I exited my first business, I basically had to surrender all of my ownership. So I got nothing on that deal. And I basically got down to zero. And I think I pretty, pretty much got out with uh without getting sued is probably about as the best I got out of that deal. Um, and so ultimately, those were incredibly scary times. Um, and but it it also showed me that you could um you could re I can rebound from that. And also, I mean, I I don't have like I've heard really great inspirational stories. I mean, but for me, it's it's it's been a lot of fear driving the heck out of me every single day. Um but it because but I think there's something to that, you know, when you don't have a backup plan, when you don't have plan B, it's it's hard not to just move forward, right? Um, but I've also tried to surround myself with people who are long-term thinkers. So, you know, I'm a big fan of Warren Buffett. I've gone to Omaha to see him seven years in a row. Um he's he's not sexy, he's not exciting, no one's gonna put him in a music video. Um, but you know, when you see people have been doing the same thing for 40, 50, 60 years or in their 80s or in their 90s, his partner Charlie Munger is um, I've been to see him, and um, he has his own little thing that he does. Um, you just sort of start to think about the long game, right? And I started to always think, you know, today's loss could be tomorrow's win, and try to frame things in that regard. And then as you go along, trying to take calculated risks and always think about the idea of margin of safety. So it's like, you know, in everything you do, just put a margin of safety in there such that if it fails or when it fails, um, that it's not going to take you down to zero. Um, and I think you'll do okay. I mean, most people um I think tend to put too much risk on the line to really like max it out. And if that failure occurs, you're you're done. Going down to zero is a hard place to be. So I guess some of that has really informed my thinking and really changed how I operate as an entrepreneur.
SPEAKER_05Like everyone who put their retirement fund into crypto right now would be shitting their pants if they don't have some other money in somewhere somewhere else. Um when you say when it's really interesting when you say fear has propelled motion. I used to run a lot, right? When uh when I was a little bit younger and my knees weren't so fragile. I used to run.
SPEAKER_00I know the feeling. I that's I was on my cross-country team in my high school. I ran like crazy until my knees stopped working.
unknownYeah.
SPEAKER_05And I listen to podcasts a lot when I run, and I remember running once, and I remember actually having this kind of out-of-body conversation with myself. Like there was this like this. I I I have conversations with myself all the time, right? And I'm with you. I didn't. And I refer to myself, and I refer to myself as Troy all the time. It's a weird thing, but anyway, there's a there's actually a lot of research around talking to yourself in the third person in the present tense, which is really powerful. Anyway, I remember having a conversation with myself like, dude, what are you running from? Or or why are you running? Are you running towards something or are you running away from something? And there's a big part of me that's like, yes, I'm running away from the possibility that I'm gonna end up homeless, right? And with nothing, or living in a trailer park, right? Because, you know, I dropped out of university and went to a shitty public school in a you know working class part of town and came from the wrong side of the tracks and all that kind of stuff, which is a story I keep telling myself. Uh and you know, it's like the self-made man, I came from nothing, I didn't have a silver spoon in my mouth, and I kind of wear that badge with a little bit of pride. But uh so so there is that definitely running away from not wanting to end up with nothing, right? I'll tell you.
SPEAKER_00I dropped out of college, so I understand.
SPEAKER_05And and and I've kind of had to realise over the years that for me anyway, there needs to be I'm also I also have to remind myself that I'm running towards something. Because if I just if I just it's like people that it's like people that have an addiction or something, right? And and then they they they're not engaging in the addiction, but all they do is talk about the fact that they're not engaging in the addiction, right? So, oh wow, I haven't like I haven't bit money on the races for like and all they do all the time is talk about the fact that they're not gambling, right? Well, th that they're still in the grips of that addiction because it's still owning their mind space. So I've I've had to kind of try and reframe my mind to say, okay, yes, I am running away from that fear, but I'm also running towards an aspirational future. And I've kind of needed to redress that balance. James has got a really interesting question here in the comments. When does fear ever become confidence? Like, how do you how do you get enough confidence to to say, I can try this, even though I'm terrified, I can try this, and if it doesn't work, I'm gonna be okay. Because because it's not only it's not always about financial, right? It's it's also about having egg on your face. Because we are online entrepreneurs, we are very public with what we share. I mean, we hear in a podcast live streaming in a Facebook group with 12,000 people, very vulnerable about our journeys, right? No pressure. Um, but if you try something and it doesn't work, you can also just be embarrassed. It's not just about losing money, but you can you can end up being a bit embarrassed as well. So at what point do you go, look, this is scary, but I'm gonna do it anyway?
SPEAKER_00Yeah, I mean, I I guess I I sort of, I mean, I I uh it's funny. We I felt I feel a lot of connection with your story there because, you know, I mean, I I I didn't I came from a middle class, but a single, single mom, only child, um, you know, what watching my mom hustle hard. She was, I mean, she had a college degree, she was a mechanical engineer, so I got lucky she had reasonable resources, but but a woman in a man's field, a lot of those things. And so I felt like I was always um running from something as a kid. Um, and and you know, I'd never had the same story as all my other classmates and all of that, sort of felt like an outsider. So really felt like I was always having to prove myself. Um, and I don't know, I I I think from an early age, I was always sort of got the impression that I was sort of an outcast of sorts. And and so I always felt like, well, you know, I'm I'm not fitting in anyway. So I'm gonna have to find my own way. And I think um that that propelled me to always move in a different direction. And then, you know, again, the fear of not having a backup plan, watching what it was like uh for a single parent to sort of, you know, uh get by um and just saying, you know, look, I don't want that for myself. How do I free myself from that? And you know, sort of starting off um thinking about college and all of that. And I would have completed it had I not started my first business, but I was always an entrepreneur because I felt like it could give me a lot of freedom. Um and and I but I think that absolutely, so the question was, you know, does does that fear ever lead to confidence? I mean, I always thought I could do it, um, but you know, I also always thought I could fail too. So it was it's always a war, you know, between those, those, those two feelings of saying, well, you know, can you do this? Well, yeah, of course you can. Um, but a lot of it is soldiering through some very difficult times that don't have a predictable end to them, and sort of trying to remind yourself, like, you know, this is just part of the journey. If it, if it was, you know, if it was so easy to take this road, everybody would do it. Um, and there's just gonna be parts of it that are that are crappy, and there's not much you can do about that.
SPEAKER_05Yeah, 100%. Do you you said you surround yourself with long-term thinkers? Do you surround yourself with people who help you with your mindset and and with not not the business side of things, but actually help Sean Clark as an entrepreneur and as a business leader?
SPEAKER_00You know, I I try. Um, I'm I'm an engineer, so I'm a little zeros and ones. So um, you know, I tend to be I tend to be cautious on, you know, uh delving too too much into you know, sort of my you know, sort of like lifestyle coaches and all that because it's just not my MO. But I respect it. I get that it each person does their own thing. But you know, I have some fantastic co-founders, and I'm very lucky to have them. They've really got us to where we are and got me to where I am, right? And so, and I I love them because they're so great at the things that I am so terrible at, and they're willing to call me out on the things that I do wrong. And so I think just having good friends around you is super helpful. Um, and I think that to me has been the most valuable part of this journey for me.
SPEAKER_05Awesome, love it. Hey, I we're gonna move gears in a minute and talk about the social media feature in high level. But I just personally want to thank you for uh going on this journey with me and having this conversation with me. It wasn't scripted, you didn't know I was gonna ask you these questions, you probably didn't know what to expect. And I really appreciate your candor and ability in talking to you.
SPEAKER_00I think that you know, to be quite honest, I think as an entrepreneur, I I mean, I see a lot of the I mean, I think a lot of the pressure is to is to look invincible and to look like you've got all the answers and to look like all of that. And I'll be the first to tell anybody I I'm here out of if if nothing else, a lot of luck, um, and you know, and and a lot and a lot of you know, and a lot of difficult scenarios and situations that I couldn't honestly have told you at the time we're gonna work out anything in in absolute, utter bankruptcy and failure. And I think that's something to understand is part of the journey. And if you can can live with that, if you can push through it um and deal with it, then you can do great things. But you know, I think it's it's terrible and and and so misleading to to advertise anything other than, right? So I I always like to talk about the hard stuff.
SPEAKER_05Especially, you know, if you especially agency owners who live on the internet, right? We spend all day looking at the world through these glass screens, and all we get is the highlight reel of everyone else's perfect life, and that is bad for your mental health, right? Utter not utter nonsense most of the time, too. It is absolute bullshit, and it just makes you feel inadequate the whole time. It just makes you feel inadequate, like we're not good enough. Absolutely. Um so okay, let's pivot to to talking about uh this is a feature, a new feature in high level that I'm very excited about. Um, by the way, I like I I was hesitant about high level. I'd been hearing about high level for a good 18 months. Chase and I had been trying to connect. I'd personally, I'm I'm gonna be completely transparent. I'd resisted it because I had seen for me, it was like this like thing that was built on affiliate marketing. It it felt like this really exclusive club full of bro marketers, and I just did not want to be a part of one. I just did not want to go anywhere near that, right? Oh man, that's funny. And not that through no fault of anyone's, it was probably my own kind of FOMO and my and my own feeling like an outcast and going, well, you know, what like what Groucho Mark said, I never want to be part of a club who would have me as a member, right? Right. So there was I resisted it for a long time.
SPEAKER_00And then eventually because it's like the exact opposite of what I feel like we represent.
SPEAKER_05Yeah, yeah, yeah. I know. And it's it's interesting, isn't it? It's like when when the student is ready, the teacher will appear. So then Chase and I got on a call and he kind of started to demo some stuff for me. And I'm like, holy shit, this is um this thing is amazing. This is exactly what I've been looking for in the 18 pieces of software that I'm paying that are costing me north of 50 grand a year. And you're telling me I can do it all for what? That's amazing. And I can actually close half the browser tabs that I've got open and just manage it all in one space. This is incredible. So we started using it and um and it's been amazing. It's been uh, you know, a a game changer for us. And so you guys feel like I feel like you're releasing new features almost on a weekly basis these days. Uh, you've rolled out social media management or social media posting. Walk us through walk us through why, walk us through the value proposition of this feature and why why this feature now?
SPEAKER_00Okay, yeah. So like it's it's super boring, but super important, right? So like I always think about it from the perspective of okay, what what tool does the small business owner need, right? Or what what outcome really? And so does every business need to post on social media? Absolutely. And so as a result, um, you know, what what are they doing right now? Well, they're probably going out, buying a social media posting platform from you know, who knows who, and uh that person is getting is getting rich off the deal. But where but really who's doing all the hard work behind the scenes, right? Like first of all, who recommended the tool? Probably an agency. Who's actually running the tool? Probably an agency, right? And so it's just an obvious thing that needs to be added to the toolkit so that the agency can show up and say, hey, listen, I have the tool you need. So you can pay me instead of you know, XYZ social media posting company. And I can also make it work for you so I can I can help you in both regards, right? So I can fundamentally deliver a truckload more value by you going with me and my tech versus you know, XYZ social media posting, you know, software company that that's all they're gonna sell you as a tool, and you know, you and it's not gonna help you actually make it do anything.
SPEAKER_05And this is this is so so for those in the comments, by the way, we're talking about a piece of software called High Level. Uh the URL is gohighlevel.com. If you want to sign up under our affiliate link, I drink you very expensive coffee. And so the affiliate commissions that we make from high level helps me buy ridiculously expensive coffee because that's why I would say absolutely click that link because I I want to make sure your coffee supply does not run dry. Because I live in Melbourne and the coffee is expensive. So gohighlevel.com slash troy dash dean. Now, if you do sign up using that link, we actually have a snapshot that we uh use and that we teach for the sales and marketing process. But here's the thing, here's what I love about high level. And here's the problem, I think, with software is that there are all these pieces of software that solve very specific problems. And typically what happens is a software company starts out so you know being super niche solving one very specific problem, right? Think about Sprout Social, which is social media management, right? They solve one very specific problem. But then in order to get that in order to get that piece of software and the intel that you have in that piece of software to talk to another piece of software, like Pipedrive, for example, if you're using Pipedrive to do your sales pipeline, in order to get your social media management tool to talk to Pipedrive, you need to plug it in with something like Zapier or or you know Trey or Automate or one of those tools. And then there's always a disconnect with the data integrity, and then you've got you know, we're back to square one where we've got multiple tabs open, we're paying stupid amounts of money for tools that just don't talk to each other. So, what I love about high level, and I've been looking for this for years, is a tool that allows me to run my business almost entirely in one in one platform, right? Now, the thing that high level doesn't do and I don't expect it to do is project management and and task management, and that's not what it's about. It's a it's a sales and marketing platform that allows me to get all of my leads into a sales pipeline, nurture them, get on the phone, text, email, phone calls, record those calls all within the one platform, close those deals, manage my deals through my pipeline. And social media management, and it also integrates with my GMB and does my review uh reputation management. And social media management is the perfect uh obvious fit for me because it's a marketing channel, and I can take those people that are engaging in social media and put them straight into a deal, a sales pipeline, have a conversation, take the conversation offline, get them on the phone, turn them into a client. So it makes I'm glad that you're not trying to do project management yet. Maybe you do that in the future, I don't know, but I'm glad that at the moment it is a sales and marketing platform which has, I can tell you, has eliminated about 12 pieces of software that we use in the business. So walk us through, and as an agency, it makes sense because I go to my agents, I go to my clients and say, hey, we're generating these leads for you. Uh, we're, you know, you're getting on the phone, you're closing deals, we want to scale up. One of the ways that we can do that without spending more money on ads is to really engage our community on social media. Instead of using buffer or Hootsuite and trying to plug that in via Zapier, let's just do it all within the app and have all the data we need in the one place. So walk us through the value proposition of how social media posting works within high level.
SPEAKER_00The first thing I'd like to say is like, as an agency, I would love it if instead of you finding a way to get your client to pay more money to these companies, why not have your client pay you for the same software, right? That's the that's the big idea for me. You know, if we jump into high level here, which hopefully you can see, um, you'll see that um, you know, we this is social media posting. So yeah, it's awesome. It works like every other social media posting platform you've ever seen. Um, you it's not designed to blow your mind from a tech perspective. You can come in, you can choose your social media accounts. I have a horrible social media poster, so um uh I apologize ahead of time, but you can come in, you can add in, um, you know, you can add in your cool stock photos here. This guy looks happy. Um, you can, you know, you can preview Google My Business, Facebook, Instagram, Twitter, LinkedIn, all that stuff. That's awesome. Um, if it's GMB, for example, you can have call-to-action buttons. Um, so all of the things you're sort of used to, you can post immediately, you can schedule the post, schedule, all of that stuff. You can schedule posts into Facebook groups. Yes, Facebook, that's true. Facebook groups and Facebook business pages. So um, all of that stuff, right? But the goal here from my perspective is yes, we want to make it super easy for you as an agency to come in and manage all of this. Again, it's a multi-tenant system, so we're easily able to move between lots and lots and lots of sub-accounts. Our clients can log in and see this. Our clients can see, you know, what are the scheduled posts and approve them. They can look at all the recent posts, all of this stuff as agency owners. We can have our team in here and they can easily move between accounts and do all of that work. And all of that is super awesome when it comes to just simplifying your life, right? And it's all part of the like this doesn't cost any additional money. It's part of the base pricing of every plan inside high level. Um, there's no limits to the number of posts and all that. But at the end of the day, the bigger thing I want everybody to realize is that you know, every small business owner needs to have social media posting. Now, whether they buy a tool and try it themselves is one thing, whether you're doing it exclusively just for them and they have no idea it exists is another. But my goal is to get every agency to kind of do both, right? Sell the tool and sell the service. So you've got two bifurcated revenue streams. So if they leave you on the service, if at any point they say, you know, your social media posting is great, but we want to take it in-house, you don't lose the customer, right? You retain them on the technology. And social media posting is just an obvious, easy addition.
SPEAKER_05Couple of questions. Can you manage comments? And I'm sorry to do this.
SPEAKER_00No, no, you're good. You're good. So comments are comments are actually.
SPEAKER_05Yeah, yeah, yeah.
SPEAKER_00These are great questions. So so the roadmap right now is um making sure we've got all the channels and all that. And then the next step is uh is actually, and this I'm actually kind of uh excited about here. So I'm just gonna choose that it's not specifically social rotation, but I'm just choosing this as an example because it's exactly what we're we're rolling out. The idea that imagine you have sort of pre done posts in uh different verticals that you can push out. out sort of automatically downline to every single one of your clients at scale. So think about it like this. Does every plumber need specific, you know, unique posts? Not really. They kind of just need good posts. So imagine you could create a library of posts in a particular vertical and automatically push those down to all of your accounts based on that vertical. And you can use custom variables to semi-customize those posts, right? That is happening this quarter. And I think it's going to help agencies really scale up social media posting as an offering, right? What was that? What was a social rotation thing that you just oh so that's what this is basically. So that they're a service that basically has created a bunch of like this is like their pretend fitness page, right? And these are all like fitness posts and they have HVAC posts and all of that. We're actually creating the same concept but we're also going to make it so again if going back in here, let's say this is an HVAC company and I have you know a hundred other HVAC companies, I can take all that those posts and automatically push them down to all hundred accounts. So now I've created this incredibly scalable social media posting service that doesn't require that I create bespoke posts every time, which means that I'm more likely to keep that client and offer a lower price point offering for a very long period of time that's much more profitable.
SPEAKER_05I'm going to ask you a curly question because this is perfect world scenario for me. Comments in Facebook groups.
SPEAKER_00Yes, those are going to be coming to conversations right after that. So I think those will actually come out this course.
SPEAKER_05This is epic because one of the things that like oh I have to just stop and let that sink in for a minute. Because so one of the things that I want to do is I want to get comments in groups into a sales pipeline, into an opportunity like that's the thing without having to get people to go through some kind of opt-in or sign up for a thing like I just want to manage those conversations to go, hey, let's create an opportunity for this person. That is that's a game changer. That is a game changer for agencies who are offering group management for clients who have large communities and large groups.
SPEAKER_00Yeah so then the other thing is we're going to build this into so if you've seen the workflow builder right so we're going to be able to build this into the workflow builder. So if you've seen you know this is sort of your kind of active campaign HubSpot style workflow builder but imagine instead of this being triggered off of a call or something like that, you can actually trigger it off of a Facebook comment, a post comment, Instagram, whatever and now you can start to automatically reply to those do you know give give offers and that kind of thing.
SPEAKER_04Oh my God that's amazing I cannot wait for that. When's that coming?
SPEAKER_00Oh the the by the end of this quarter at most a month and a half that's epic.
SPEAKER_05That is epic um wow hey I just need a minute to process that no seriously like there for if you if you for those of you who for those of you who are really active in Facebook groups or manage groups on behalf of clients you understand what Sean just said for the it's like you know for those of you who have kids you know what I mean. If you don't have kids you can't possibly have a kids right so that is an absolute game changer. That's amazing here's a question. If I've never managed social media for a client and I'm a little bit anti-social media and I'm like oh I don't want to manage social media for clients what's the fastest way for me to learn how to manage social media for clients in a kind of efficient and effective way to actually help the client get results without me having to spend the rest of my life looking at Facebook?
SPEAKER_00Brilliant. So that this is back to that whole library concept. So again everybody's going to be different on this and I think there are probably really good examples of where this is not accurate. But I would say for the vast majority of local business really what you're trying to do is say, listen, no one's going to read your social media page really or they're certainly not going to spend a lot of time on it. What they're going to do is just kind of cut check it right like does this look good? Are there consistent posts? Are they quality? Great moving on right and so I think the biggest thing you can do is just offer them a library essentially of updated fresh content, right? So you're not even necessarily even having to do the post if you don't want to or you can have kind of somebody like a VA or something ultimately just kind of do the scheduling. But the idea is listen for a low price point and I personally would try to like say for 300 bucks a month we'll do your social media posting and what does that mean? That means in that vertical I'm going to take an existing library of content and I'm just going to schedule it to get posted, let you know that it's there and we have the approval flows and all that coming out. So you that whole notification system will be automated. So then your client just goes in they look at the post they and they just choose like do you want to make an edit do you want to cancel the posting and if they don't do anything it just auto posts itself. And the idea there is again what how much time are you spending making posts pretty close to zero because we don't want you making posts you're just literally saying all right this is the plumber pack boom this is a plumber account put it in that account and go right very scalable.
SPEAKER_05Wow that's amazing and and how what about reporting like if a client says I'm paying you this 300 bucks a month to manage my social media I don't know if it's working how do you how can we prove ROI?
SPEAKER_00Yeah that's a good question right so I think the pro I mean I well a couple things. One it becomes I think it's a price point question more than anything right so that sort of argument comes up mostly when people are charging a lot. So if you are doing bespoke posts it's about translation right so yeah you can show reporting like number of clicks and and all this other stuff. But personally I think most people hire us as agencies to create customers. So for me I would drive them into something right so what's the what's the you know what's the landing page or what's the offer that we want to give and that's because high level has a funnel builder and has a CRM and has all of those components we can actually in a sales pipeline we can actually show that full journey right so that's personally how I would I would kind of go at it from a from a reporting and ROI perspective. But I'd also think over time you really want to create a a posting scenario that's relatively inexpensive. So you don't actually have to get into a ton of those conversations if at all possible.
SPEAKER_05And again not not to not to trip up the details here but if I can show can I show hey in the last 30 days we've had this many people sign up to this opt-in page for a webinar and they came from the social media posting that we're doing track that kind of activity. Yes yes yes you can do that now whoa whoa that's amazing that's cool what I I love in the we've moved all our funnels by the way into high level for that reason so that we can click on someone's record card and see the journey that they've been through to get on a call and the funnel that they've came through that they've actually come through.
SPEAKER_00Yeah absolutely and it's it's always tough right because different people are different. Like I bet you get a lot of interaction on your posts but for the average plumber they're not going to get anything right I mean I'd be shocked. But but do they need a good looking social media page? Absolutely right yes it's a credibility indicator exactly. So I think as an agency you have to figure out who you serve right so if you're serving like a really active Facebook group then yeah it's landing pages and attribution and and really showing funnels and and showing the the pipeline and showing opportunities and conversions and all of that. So that's totally possible. But if I was serving plumbers I would try to do none of that and just say hey man here's a great looking posting situation for a very affordable rate that you can't get anywhere else. You're welcome because that's really what we're trying to do here is build credibility. Now let's talk about doing something else somewhere else like for a plumber I would say hey it's a it's a GMB situation right let's talk about how many calls are we getting off your GMB, how many conversions are we how many miscall text backs are we doing like that kind of thing. That's where I'd focus for ROI for that kind of business. So I guess it depends on who you serve.
SPEAKER_05Instagram is also very popular with tradies. We call them tradies here not home contract. Yeah that's right I I do know that actually okay yeah Instagram's really popular with tradies they do especially uh especially people like landscape architects yeah bathroom remodelers they do before and after shots on Instagram and they make little IG stories. So Instagram can can be can be good.
SPEAKER_00What should I have asked you about the social media posting feature that I haven't already you know again this is like well this is in a in basketball you know this we call this like a two-pointer right like the whole idea here is not to you know wow you with amazing features the idea is to make this just a layup right it's something where yeah I can now create this is another opportunity to create value that where I can create both software revenue stream and a services revenue stream right which makes me even more sticky. It's sort of like you know the old it's like the with a bank it's like if you can get them on a checking account and a home loan and a car loan like at some point they can't leave and this is just one of those things where you know we we every small business should be on you know posting to social media um you know and and if whether you're helping them or they're doing it by themselves there's great revenue for you there. And if you just go as far as to look at you know somebody like Sprout Social or whatever, you can see how much money is in that business. So there's a lot of money on the table.
SPEAKER_05What are you most excited about over the next 90 days on the high level roadmap?
SPEAKER_00Ooh uh well blogging is coming out I'm pretty excited about that. So we'll add another feature uh to the list. We've got a big funnel upgrade actually that'll be uh and website upgrade that'll just sort of happen behind the scenes but we'll get a lot faster funnels which I'm pretty ecstatic about. So um and I think that'll we'll see some really good increases in conversion rates. So that to me is uh a pretty big big one. We've got invoicing uh coming to mobile which is awesome. We've got it currently in the desktop and we're definitely at speaking about tradies, you know, I continue to think of making sure that we're addressing again I want you to be able to walk in as an agency and and again sell the solution right so sell the the service that they need but also sell the technology that they need to operate their business. And so I think invoicing estimating that kind of thing is going to be huge in that in that arena. Jude love in Sydney here left a comment uh ask a question any chance of adding a help desk for clients that is absolutely on the roadmap for sure um I'm trying to think here um where that lies in the list oh and then uh I think it'll probably be in Q4 because we're gonna do we're actually gonna crack crack it to affiliate marketing software next quarter.
SPEAKER_05So we'll add affiliate tracking wow um how do you how many developers have you got right now on the team?
SPEAKER_00Uh I think it's 70 but we're gonna be at 120 by the end of the year. Like do you how do you sleep? Do you sleep well and often um well yes I mean I mean I I can't help but do that because I'm I'm I'm terrible at operating without any sleep but uh you know some nights are rougher than others but in general I do fine yeah um but I've got again I my co-founder is our CTO and he is way better at it than I could ever be. And so lucky for us, you know, we've got that and you know we have just this really it's really about it starts to really become about the team, right? Yeah. But yeah it's for us it's really product and engineering that we're scared.
SPEAKER_05And I can tell you we have I I have I've had many conversations with many agencies who have three developers and they can't get those three developers to move in the same direction at the right time. How do you get 70 developers working on the right thing at the right time and all moving in the same direction?
SPEAKER_00Yeah I mean it it is a big orchestration. And we I mean this is sort of like one of those things where you know you'd be amazed behind the scenes you know all of the different processes and procedures and you know we have a full product management staff. I mean we're like oh gosh I don't know like 10 10 10 product managers now and you know these people sit down and they map out the feature they map out all the rules they map out all the what happens if you click on this button you know what does it do and how does what does it say and all of that and why um all of that before engineering gets a hold of it and then you have the QA on top of that. So you know it's a very very very big system. But you know it it it works. And we have some phenomenal engineers. So I I think that also helps.
SPEAKER_05When was the last time you wrote any code?
SPEAKER_00Gosh sadly quite a while ago but you know I was never very good at it. I mean I loved it don't get me wrong um in sort of like um but but you know it was very early on my co-founder was like could you please stop submitting code because I just it just breaks and I have to fix it and it just takes hours to you know it's like could we just could we just agree that you're not good at this I'm like okay fine so I'll go find something else to do.
SPEAKER_05So you know that's how you are on a just go do the podcast man you know here I am final question we are very close to we at some point we will be back out in the States probably in California to run one of our live events will you come and hang out with us heck yeah I mean that's a great thing about I love California I'm I'm just due north yeah awesome love it'd love to I'd love to be there. I'm definitely gonna take you up on that I also just want to give you massive props dude because what you have built at GoHigh Level is is inspirational to me as an entrepreneur. It helps me it inspires me to think bigger and go, what can we do and how can we add more value to our clients and uh I'm gonna for the next few weeks I'm gonna be saying two things. Well what would Sean do? And if Sean can do it I can do it. So uh the rest of my team are now terrified because I'm I'm going bigger and bigger again.
SPEAKER_00Yeah right well I you know I we wouldn't be here with without people like you and and I have tremendous respect and humility um for everything that you you you've done for us. So I just am super thankful to be here.
SPEAKER_05Yeah well thank you for for coming I really appreciate you doing this and we'll definitely get you back on the show at some point and we'll absolutely states next we'll hook up in real life that would be great. Oh I can't wait that'll be awesome. Sean Clark thank you very much man I really appreciate your time.
SPEAKER_00All right bye for now.
SPEAKER_05Awesome ladies and gentlemen Sean Clark from Go High Level what an inspiration the software is incredible. Go and check it out. If you are an agency and you want to add more value to your clients and you want to be able to demonstrate ROI and you want to increase your recurring revenue Go High Level allows you to put an amazing technology piece into your business that you can resell to your clients completely white labeled. Your clients cannot sign up for a high level account because they're not agencies. The only people that can sign up for a high level account are agencies. You can and for a flat fee you can then resell it to as many clients as you like you can have unlimited recurring revenue selling high level as a software solution and then also bundling services on top of that and managing your clients' sales and marketing for them. You normally get a 14 day trial with high level but they have very kindly offered a 30 day free trial to anyone who signs up with our link which is gohighlevel slash troy dash dean troydean gohighlevel slash troydean you'll get a 30 day free trial to kick the tires have a look at it and if you do continue on as I said we do make a bit of affiliate commission with that and you will also get our snapshot loaded into your high level account which means your sales pipeline your automations your emails a lot of that stuff is going to be taken care of because we've built it once and we can just import that into your account with our snapshot import feature that they have in high level. It's a great piece of software Sean's an amazing entrepreneur that was such a great conversation it inspires me to keep going and to think bigger about what we're doing here and it inspires me to keep producing episodes of the podcast because that was just an incredible conversation and I'm just so I feel so lucky that we have the opportunity with the technology that we have these days where I can have conversations with people like that all over the world and share those conversations with our audience. So thank you again for being a part of it. If you're listening to this as a podcast as I mentioned come and join the Facebook group it's called the Digital Mavericks Facebook group just go to facebook.com and search for Digital Mavericks and join the group answer a couple of questions to make sure that you are a human being and not a lunatic and that you agree to you know be respectful and then we'll let you into the group and you can hang out with a whole bunch of other agency owners I think we're just over 12,000 members in that group now which is amazing. Alright I'm gonna bounce out of here and head down to the new studio to do some more scoping out because we are so close so close my friends to moving into our new custom built studio space where we are going to be creating content for you guys more videos more training more podcasts more everything it's it's we're gonna be running our hybrid live events out of that space. It's an amazing space. Max and I were in there yesterday scoping it out and it's just we just cannot wait to get in there. So I'm gonna head down there now and do some more work in there and I look forward to seeing you all again and speaking with you all again next week on the agency hour. Bye for now.
SPEAKER_03Thanks for listening to the Agency Hour Podcast. Subscribe at Apple Podcasts, Spotify, Pocketcast, Audible and wherever you'd like to listen you can catch all of the Agency Hour episodes on our YouTube channel at youtube.com slash agencymaverics or you can get involved check out our free Digital Mavericks Facebook group where we broadcast these episodes live for our community every week along with a ton of free training. We'll see you there