The Agency Hour
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
The Agency Hour
Why we need care plans in 2022
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If I do my job properly, it's to give the team a website that's for a small to medium-sized business, uh, you know, that's you know, five to maybe twenty pages kind of like Max. Um, you know, if they don't have their own brand identity, that gets, you know, shot across the loop, in which case we're getting stuff back pretty quickly. And then they can kind of like chop stuff up pretty quickly. So we have a um, we're implementing right now a really cool cloud-based option, which allows us to kind of like drag and drop frameworks straight into uh WordPress. So within 10 minutes, you have like the whole skeleton uh of the website really ready to go. And then my teams basically then it would go to my front ends and they would do um imagery and contents. Um, you know, I just use stuff like type.io, you know, to give them some font family and paragraph styling kind of you know, bits and pieces. And so once you have like the systems that we have set up, there's there's no need to kind of like, you know, like start from scratch, you know, like bring in your you know, panel, like work on your padding, you know, like you know, like have a look at how an image is going to work. Like we what we do is you know, just kind of like bring in existing kind of like frameworks, you know, um, you know, from the cloud, um, and then and then put that um company's kind of um brand identity over uh over the top.
SPEAKER_00If you have a vision for the agency you want to build, then we want to help you build it. Welcome to the Agency Hour Podcast, brought to you by Agency Mavericks.
SPEAKER_02Hey, ladies and gentlemen, we are chilling out here this morning on the Agency Hour Live in the Digital Mavericks Facebook group and also in your AirPods or your Samsung Galaxy Buds Plus. I'm really sorry if you own a pair of those. Wow. I was given a pair of those and I tried to connect them to my Mac. And all the forums say yes, we play nicely with other platforms. Eh, wrong. They are a pile of crap, those things. So uh, if you are listening in the Samsung Galaxy Plus Buds, I do apologize. Uh, but welcome to the agency hour, and we have a very, very, very big announcement today on the show. There's only one drinking vessel on my desk, but we have two guests. That's right, we have two very special guests on the agency hour today, and we have a massive announcement. It's gonna send shock waves through the industry. I just know it. Uh, if you listen to this episode or watch this episode, share it with your friends and tell them you can't believe the news. I think I'm gonna just dive straight in and drop the bomb. Uh, we have two guests in the waiting room who are wanting to join us. They uh will be joining us separately, but they have an inter interconnected story. So, welcome to the Matrix, ladies and gentlemen. Uh, so ladies and gentlemen, this is my last ever episode of the agency hour as CEO of Agency Mavericks Proprietary Limited. What does that mean? I'm either leaving the agency hour or I'm leaving my post as CEO of Agency Mavericks. Which could it be? Ooh, wrong button. Wrong button. Ah, there we go. Well, ladies and gentlemen, it is official as of 5 p.m. tonight, Thursday, the 30th of June, here in Australia. I have been fired. No, I haven't. I'm resigning as CEO of Agency Mavericks. That's right. I'm stepping down. The team has spoken. They've taken a vote and made it very clear that if I don't leave, they'll push me. I'm kidding. I'm leaving uh as CEO, but don't worry, I'm not leaving the company. I'm not uh going on to do anything else. I'm staying in the company. I'm just moving roles and I am stepping down as CEO. And I would now like to take this opportunity to, by the way, let us know in the chat. Uh Zach Tepec says, I already can't believe it. It's a true, it's true, Zach. It is true. I am resigning as CEO of Agency Mavericks, and there's a very good reason for this. I'm not the best person for the job, and it pains me to admit that publicly. Doesn't actually pain me that much. Um, there is someone else who is far better equipped to do the job and wants to do the job. And uh without further ado, I would like to introduce you, ladies and gentlemen, to the new CEO of Agency Mavericks. Ladies and gentlemen, please welcome all the way from Christchurch in New Zealand, Emily Bryant. Hey, how are you?
SPEAKER_05I'm good. I'm good. How are you?
SPEAKER_02I'm very I'm very good. Now look, Emily, uh, you've fired me, so I don't know how I don't know how popular you're gonna be here, but uh tell uh you probably will be. Uh just let everyone know who doesn't know you, who are you, where are you from, and what are you doing here, and why the hell are you taking over as CEO of Agency Mavericks?
unknownSure.
SPEAKER_05Well, I actually started out as a customer uh a few years back now. Um spoke to you, Troy, on a on a sales call and I'd been following you for a long, long time. And you know, I was eight months pregnant and wanting to join Mavericks, and you were like, whoa. Might be good to slow down a little. So I um bought some courses instead and and followed along that and that really helped my agency a lot because I didn't want to go back to work full time back then. Wanted to grow the business and managed to do that. And whilst I was following you and working through everything, I saw an opportunity to work for you. And that was in you know, running and growing the Facebook group and creating a strategy to grow that. So that's how I kind of got my foot in the door and worked my way up, I guess they say.
SPEAKER_02That's right. That was your that was your uh that was your fire starter and your accelerator, wasn't it? Let me run this Facebook group for you because you don't know what you're doing, you idiot. Let me come in and run this for you and help you grow this Facebook group. This very Facebook group that you are watching this in right now was uh way back when. When did you start with us?
SPEAKER_05Was it uh that was September 2020?
SPEAKER_022020, right, almost two years ago. Wow.
SPEAKER_05Yeah.
SPEAKER_02Um and you came in and you grew the Facebook group and I mean back then I think we had 5,000 members in the Facebook group, and now we're up to over 12,000 members, so it's been remarkable. And I had had that Facebook group since about, I don't know, 2015 or something. So I mean I hadn't we hadn't really put much of an effort into growing it. It had been through a couple of iterations. So you came in and grew that group, and then uh what happened?
SPEAKER_05Uh so did that quite successfully, as you mentioned, and then really I couldn't help myself. I started to see some other things in the the business that I kind of wanted to get stuck into, and uh it just kind of started from there, really. And then I had a good chat with you and Eva back then and came on board as head of content officially, and that was that would have been March last year, and that kind of quickly grew into more of the marketing role, and then um after Eva had left and getting close to Christmas last year, there was a bit of a gap in the operational side of things that went kind of highlighted and I jumped into that space. And then as you've already shared, when you were on holiday and uh over Christmas this year and you weren't quite ready to to come back and ring me on a Sunday and said I'm not coming back to work. So that was the uh I probably did, to be honest, have a few thoughts in my head at that time, but I it was the uh it was a a great way to do it, and I jumped straight in and kind of haven't looked back.
SPEAKER_02Yeah, that's right. I mean, technically you've been doing this job for the last few months. So uh and for me, I have realized, and it's taken me a long time. It took it's taken me years to get to this point, but then the decision actually happened quite quickly. And I think it happened really while I was camping on that holiday in January. I just did not want to come back into the role that I was in. I just did not, I did the the amount of the amount of incoming, the amount of information that you need to manage uh when you're in the big chair is a lot. And I'd been doing it for a long time and I felt like um one, I was a bit cooked, to be honest. I was, you know, I was like, I just don't like I remember I messaged Pete on Voxer and said something like, hey mate, just letting you know I'm not coming back uh this week uh or next week, probably. I'm gonna take another couple of weeks because if I'm in a meeting and anyone asks me to make a decision, it's gonna be the fastest decision I make just to get the thing off my desk and out of my head. And it's not gonna be the best decision for the company. I'm just gonna say do whatever you want because I don't want to think about it. And so then I just gave myself another couple of weeks, and during that time I realized I'm most valuable to this business if I'm doing what I'm really good at and what I really enjoy, which is sitting in this chair, talking to customers, educating, inspiring, motivating, coaching, making products, creating courses, and also probably dabbling a little bit in the marketing side of the business. And there's all this other stuff that has to happen that I'm not the best at, and I don't really have the attention span for, to be honest. Like I'm I mean, I'm across it, like the financial spreadsheets, hiring people, managing job scorecards for people, you know, partnerships, all this stuff that I'm kind of across. But if I'm honest with myself, and it did take me a long time to kind of be honest with myself and say, dude, you don't it's okay to admit that you don't really want to do that anymore. And in fact, it's best for everyone if you just get out of the way and let someone else do it who's better at it and who wants to do it. And um, so I think it was maybe, I don't know, February or March this year, where I kind of said, hey, this is what I'm thinking. And we picked the first of July, which is the start of a new financial year here in Australia, as the uh as the date. So as of tomorrow morning, you officially take over. Um what are you most nervous about?
SPEAKER_05Uh well, I I don't know exactly what I'm I'm more excited than nervous, really, because I just see so many opportunities and potential for us to grow and keep serving our customers. And you know, we have such an amazing team and they really pull out everything to to get results for our clients. So I'm just really excited. Like I'm not really too nervous.
SPEAKER_02That's good. And we have also identified that there's with you moving into this role, there's probably gonna be a bit of a hole in operations. And so what have we done there?
SPEAKER_05Yeah, so we have hired Anna, so another Kiwi, we're we're growing the Kiwi branch, uh, who worked for me in my company, actually. So I know her well, and she's a real um a real doer. And so she's come in with um the title of operations assistant and also helping Troy. Um, she'll be you know your EA as well, which is fantastic. And yeah, she's already saving a lot of a lot of time for me, and I feel like I'm kind of getting a bit of my sanity back. So I know you're watching this, Anna, so thank you.
SPEAKER_02Hey Anna. Uh glad to have you here on the team. Anna, uh hey, for those that are just joining, uh, the big announcement that we've just made this morning is that I am resigning as CEO of Agency Mavericks, and Emily Bryant, who is here with me on the stage, is taking over as of tomorrow morning. It is official now. We will be putting out a blog post about this, and we'll be uh emailing everyone we know and letting them know, and I'll be announcing it on Facebook and LinkedIn and probably doing a TikTok video. I'm joking, and um uh doing my happy dance uh because I'm no longer in the big seat. Emily Bryant is taking over. She's a Kiwi. Uh, I also figured out yesterday that I think we're about 70% females in this business uh these days.
SPEAKER_05Oh yeah, we probably are, actually.
SPEAKER_02Yeah, which is great. I love it, by the way. I frankly personally, I mean, you know, no offense to the blokes who work here, but I just think women are far more organized and better at most things. Um so there you go. That's controversial. Now, the obvious question is uh what happened to your agency?
SPEAKER_05Yes, well, I quickly identified last year jumping into you know work with agency Mavericks full-time. And even though I had run the agency on the side of a full-time job before, it just wasn't sustainable. It wasn't gonna happen, and I would have been, you know, doing a disservice to my customers. So thankfully within Mavericks, there's you know a lot of other agency owners. And so um I reached out to someone and had the you know, the conversation with him. It was ongoing over a few months, but the the final decision was really quick. So I sold um basically the whole company, but the website and the care plans and the domains and everything to another Kiwi who is the guest on the show, Mike Spratt.
SPEAKER_01He is, and I think now's a good opportunity to bring Mike Spratt from Girk and Media onto the stage. Mike Spratt, how are you, my friend?
SPEAKER_03Never better, thanks, mate. Yeah, really good. Awesome. Although I should be a little bit angry with you for stealing Anna off me.
SPEAKER_05No, I know.
SPEAKER_02Oh whoops. Sorry, mate. Share and share alike. Share and share alike. Yeah, yeah, yeah, yeah. Yeah, Adam Silverman. I think Adam Silverman's still pissed with me for stealing Lori Ann back too. Once we we we we loaned Lori Anne to Adam for a project and and then uh said, Are you still using Lori Anne? He said no. I said, Great, so we took her, and then a couple of weeks later he came back and he said, Can I have Lori Anne back? And I said, No, get your hands off. I didn't I actually didn't know that Anna had been working with you, Mike. Yeah, I'm gonna plead, I'm gonna plead ignorance here. Hey, don't blame me. We've got a new CEO, blame her.
SPEAKER_03Yeah, exactly. I take all the blame for that. No, it's good, it's good. Like, you know, it's one of those things, you know, can't help progression. And um the the role that you guys can provide for Anna is you know ten times better than the one that uh you know I had uh for her, which was just you know basically, you know, booking calls for me, getting getting the book cleaned up and and stuff like that. So uh onwards and upwards for uh so it's all good.
SPEAKER_02Very, very gracious of you. Thank you very much. Uh well now, Emily, I'm sure you're busy uh as a CEO or or a new CEO as a company. So we might let you off the hook and and let you go and get back to work while Mike and I uh stay here and just jazz out for a bit about uh his business model and what it's like acquiring agencies.
SPEAKER_05Sounds good to me.
SPEAKER_02Awesome. Thanks, Emily. Thanks for joining in. Appreciate it. Uh there you go, ladies and gentlemen. Emily Bryant from New Zealand taking over as CEO of Agency Mavericks. And I would now like to formally introduce you to one of our Mavericks Club members from New Zealand as well, Mike Spratt. Hey Mike, whereabouts in New Zealand are you, for those who are geographically curious?
SPEAKER_03Um in Auckland, yeah. In Auckland.
SPEAKER_02In Auckland. Um and so how did the first of all let's talk about uh quickly talk about the acquisition of Emily's business to close that loop, and then we'll talk about your business model, which I think is super interesting. Uh, how did the acquisition come about for Emily's agency?
SPEAKER_03I I want to say, I I want to say it was direct. I think she tapped me on the shoulder and and said, Hey, would you like to buy my business? Um, and it was something acquisition was something that we had um on our mind for for a while. We were in a you know in a in a situation where we had everything that you need, you know, to acquire another business, um, seamlessly or as seamlessly as you can acquire a business. Um and I believe she showed me the business and I said, Hey, look, for these three reasons, uh, you know, it's not too risky. I I can't remember, uh, but I said, hey, there's a couple of things that um you know would be a no for me right now. And then what's so cool about Emily is like within no time at all, she tapped me back on the shoulder and she said, Hey, I fixed all of those things that you didn't like. And I was like, really? She's like, Yeah, I fixed it all. Do you want to buy it now? And I was like, if you've really fixed it, I'll buy it like tomorrow. I think we, you know, we we you know went through a letter of offer and um wrapped things up, you know. I want to say with at least within at least kind of like two, three days. And so that's you know, testament to her to you know take what you know perceivable was perceivably could have been like a you know, like not a blow, but like, oh, you know, this guy doesn't want to run my business, you know, and and and quickly went away, fixed the things that I didn't like or that I perceived as risky, and then came back, and then the rest of the deal was easy, as I said, you know, you know, from letter of offer to you know, um uh you know, purchase and and take in the reins was I think yeah, two or three days.
SPEAKER_02So um and how how how I've got so many questions about this. How have the clients transit how like was there any pushback or any resistance from Emily's existing client base when you were introduced or when they kind of met you and the team?
SPEAKER_03No, I can tell you because I'm a data nerd. Um I love it. So we've we I know that it's definitely less um less than five, so because we're we're we're we're Emily's isn't the only business that we've acquired, um but um three three out of ninety uh uh are discharged. Uh the rest remained inactive. Uh what's that two and a half percent um discharge rate? Yeah um and uh for us, you know, uh the the value of which we bought the book to the value of the book in our business now is something in the rate in the region of a 5x or a 6x recurring annual revenue. So us acquiring business has become one of those things where it's uh mutually beneficial for all three parties involved. It's really great for us because we get fast growth. Uh it's really good for the um um clients that we acquire because um well I've got a team of 12. Emily was lifting up that whole agency, you know, on her own to you know, shoulders, you know, doing a fantastic job with one person. Um but with a a bigger team coming in um means you know that there's a wider array of um you know digital products and services available to those customers. And then obviously it's better for the clients that we acquire as well, because you know, they get not a better level of service, you know, um, but um, you know, they you know, yeah, yeah. So it's good for us. Oh, sorry, and so it's good for Emily as well because she gets a clean exit. Sorry. Yeah, so good for us, good for Emily, good for Emily.
SPEAKER_02And it is, it it's not necessarily a better level of service, but it's more attention, it's more resources, it's more availability, it's there's more skill set on the team so they can get their problem solved and you've got a you've got more infrastructure than someone who's essentially running the agency on their own with you know a couple of freelancers or contractors helping out. Let's I want to talk about because you've had you've acquired a couple of agencies now, I think. Uh, what is what do you why is acquiring an agency so beneficial for you? What just explain your business model to people?
SPEAKER_03Yeah, okay. Um so what do we do? So we operate a little bit kind of like differently to your average agency. Um and that came about from joining Mavericks. That that wasn't something that we um inherently kind of did pre-Mavericks, but it was something that jumped out at me during Mavericks. So when we came into our first 12 months of Mavericks, the Mavcon that we jumped into was focusing on care plans and signature systems. So the the two products at the ends of I guess you're what you would call like the scope of which you can sell a customer. And up until then, um, I'd never heard of a care plan, I'd never heard of a signature system. And so because I'm I'm that guy, I just went and like sold three signature systems, which was like our alpha, you know, kind of like test run of a signature system. Um kind of like almost a little bit kind of like naively. And I, you know, took your advice, which was to, you know, go through a process of um, you know, taking all of your hosting clients, you know, introducing them to a new kind of like proposition uh of a care plan, um and you know, kind of uh firing the ones that that didn't kind of like take the upgrade. So you have this kind of like this cleanup. And so what's cool for me is acquiring a business, well acquiring like a businesses like the ones that we have, they have lots of small recurring revenue products like email registration and hosting. And so that might sit at around the kind of like $20 to $40 a month um, you know, kind of uh range of uh of services. And then what we can do is we can kind of like wrap a care plan around them and five, six to ten X, you know, the the the the recurring revenue um you know on those products because they haven't been taken up to that high level. Of service yet. And so that's what we look for. So, you know, the agencies that we look for, you know, preferably are ones that have had a good track record selling email registration and hosting, but haven't talked to their clients about a care plan or any post-launch products. Post-launch products are your performance products, SEO, digital marketing, you know, all of that kind of stuff. And so that's where we've said no recently as well. We've been offered businesses that it's like, hey, here's um here's 20, you know, like websites that are perfect and they're all on care plans. You know, that's not a business that we would like like to buy because we can't add any value. The value's already added, you know, and um, you know, you know, on the other instance, almost the like almost the scrappier the business, the better for me to acquire. Um there's a really cool chapter in a book uh that I read that was a huge coarse correction for me. And when we've had this conversation before, and the chapter won't go into like the whole reason of the chapter, it's actually a personal book, not a business book, but the chapter was called Notice That Opportunity Lies Where Responsibility Responsibility has been abdicated. And that is like so true in the game.
SPEAKER_02Can you just can you just repeat can you just repeat that?
SPEAKER_03So that the the the chapter is called Notice That Responsibility Lies Responsibility Lies Where sorry, notice that um opportunity lies where responsibility has been abdicated. And so the in the web game there I mean you just have you just have a look through the website, have a have a have a look through the internet, and you'll notice that um the upkeep of websites is almost non-existent. So what what normal businesses will do is they'll buy a website for three grand and then you know, and then it just sits there. The agency sits in the in in the red, you know, you know, from a service, you know, level to to that kind of like business, and then maybe charges them some money for hosting, you know, or or whatever, and and then the the the client's like, well, what what does what comes with hosting? It's like well, nothing, it's just space on the server. Okay, well instead, then what does it look like if I re-engage with you? It's like, well, that looks like fees. It's like, oh, okay, well, I bought this website, uh, I don't really know what to do with it. Now I've got these like monthly things for reporting and hosting and and and all of that kind of stuff, and you know, that's annoying, that's just the cost, you know. Then if I re-engage, there's fees, and inevitably I'm gonna have to buy another website off this crowd, um, you know, for um in another three years or kind of whatever. And so what I've just explained there is the four biggest pain points that a care plan uh you know kind of overcomes. And so, you know, our model is either through traditional um, you know, means like um, you know, like uh, you know, if we we do have the ability to do like SEO and digital marketing and all the rest of it for Gherkin Media, but with those all of those channels are turned off right now. The two only two active channels that we have open is referral, right? So that's a one-on-one business coming to us, or acquisition where we'll buy a hundred clients overnight. But fundamentally, when I have you know the when I when I drill down to the one-on-one relationship, no matter how I acquire them, the the process of showing them what what a care plan is is an explanation of showing them that there's not going to be any uh cost to getting a good website launched. The all of the monthly stuff is gonna be covered in the cost of the care plan. The um uh care plan also covers any reactionary requests that you make of us to keep the website updated. And every 36 months you get a brand new website or a website refresh. And and that is gonna be wrapped up into a cash flow-friendly, predictable, fixed price, small monthly service retainer, sub $200. So my my care plans range from 99 to uh $199, depending on what kind of business it is. Um and we have a 100% success rate on uh upgrading at the moment. That'll be that'll be close to test, but currently we're at as you grow, yeah.
SPEAKER_02So there's uh there's so much to unpack here. First of all, uh how clear are you? So so essentially, free I get a free website, I'm on a care plan, it's a 36-month contract, is that right?
SPEAKER_03No, we're too good. No one we have such a low level of attrition, we don't even bother with a contract anymore.
SPEAKER_02Wow. So I get a free website, I sign on for a care plan of let's call it $200 a month, and then in three years' time I get another free website. I'm gonna make an assumption that you've got your my mic is a bit hot, somebody said. Uh I'm gonna make an assumption that I have red. You've got your I'm gonna make an assumption.
SPEAKER_03I always go red when I talk. Now you've made me paranoid.
SPEAKER_02No, James Mergentroid says that my mic is a bit hot. He's he's saying that my microphone's a bit hot. I don't believe him. I think his headphones are a bit loud. Um, I'm gonna make an assumption that you've got your process down for building these websites so fast that you it's not costing you like just walk us through that. And then also I want to talk about how what if a client comes along with a level of complexity where you just cannot build them a free website because it doesn't make sense.
SPEAKER_03Our niches, small to medium-sized businesses um, you know, who have a poor, no, or DIY website. So we would by that virtue, normally we um don't kind of go after complicated websites, or albeit that's not that we don't know how to do them. Um so if someone comes in and it's just like super complicated or the website's massive or or kind of whatever, normally it means we haven't done our job properly, which is to educate our uh professional partners who send in referral or our existing clients. Most most most people will give you like for like, right? So we look after small to medium-sized businesses, we have a direct relationship with the business owner, we don't deal with like marketing managers and big corporates and stuff like that. And so it's been our experience that they'll give you like for like customers. Um but you know, we uh we were talking the other day about the fact that you know we had a website that we just did, it was an e-commerce website, um, you know, for a um brass and woodwinds uh instrument company, and they came through and they were like, you know, oh hey, you know, this is what it is, you know, and we had a look at it, and we're like, okay, like um if we build you this website, you know, um it's to go on a care plan. And they're like, yeah, we we want the post launch support. And so I was like, okay, in which case, look, there's gonna be some fees associated with the website because it's a super complicated, massive e-commerce kind of like project. Um and if they had showed me signs that it was just a build, well, we wouldn't have done it. Right. So the the the fact that I could kind of the the fact that my processes of onboarding uh clients and when I uh talk to clients um allow me to um use what's called a uh a um what's it called a um a client scorecard, which we stole from you as well, um that has some questions in it that identify intent for post-launch. And so if they don't want post-launch care and if there's no opportunity uh for our growth plans, which is our next product up, which is the performance one, so that's post-launch, um, then we wouldn't do it. Um but if they say, hey, I want this really kind of complicated e-commerce build, you know, it might be hey, look, there's gonna be some fees associated. Uh and it would only be if it was gonna um go on to um another one. But currently we only have two pre. So we're building 65 websites right now, only two of them fit that description.
SPEAKER_02Hang on, hang on, hang on. You're building 65 websites at the moment.
SPEAKER_03Yeah, and we have some on hold. We have some on hold that I'm not even releasing into our whip yet.
SPEAKER_02How how uh okay, so and your team, how big is your team? How long does it take your team to produce a website?
SPEAKER_03So if we get our positioning right and it's uh um so so here's the thing as well with a care plan, we don't just wrap our websites in care plans, and this is what I guess people should listen to if they have a normal agency. I can wrap a care plan around websites that they build as well, right? And so if they if I perceivably see that, like we had one recently for a flooring company, and uh they took like six months to build a website, a website that we could have built in a day. And um, and so by the time the guy had finished, they were already obligated to finish. By the time that so on day one where he's like, Oh hey, it's time to host, it's like nah nah nah nah, all of that's going to Mike. So what's great with that is we get like you know, like a website that someone else does did, bring that over to our server, wrap it in a care plan, we get everything that comes after that. So of the 65 that we're building, those are ones that we're building, but that's not all of our business that's coming in at the moment because we're also um we can also wrap care plans around Shopify websites, which inherently have their own the services with Shopify. Um, you know, we do heaps of DIY apples for apples conversion. So we eat Wix and Squarespaces lunch all day, every day. Um, those ones are great. Um and so on on a on a project that we steal off another agency, it's the same day. Hey, this is a care plan, and we can just bring your website over, it's instant income. Uh, you know, for for no real kind of um uh work in progress investment on an Apple's to Apple's conversion of a DIY product, those uh you know two to three hours, and and we have ripped everything across and now have a WordPress or Shopify version of that website to launch and wrap our um care plan services around. One that we build, so um, depending on which staff member it lands with, but say, for example, on our fastest channel, we can come up with a really nice five to fifteen page website, um, you know, kind of uh, you know, some something that we would pigeonhole in the market to be worth between three to five grand. We can build that in a day.
SPEAKER_02Wow. And uh a couple of questions here. How big is your team? I think you've already answered that. There's 12 on your team. How many developers are working on the sites and where are they in New Zealand or are they overseas?
SPEAKER_03So we have a nine to three split, New Zealand to overseas, and we have um uh four front ends and three full stacks.
SPEAKER_02Wow. Do you do design as well? If someone comes along and says, hey, we don't really have a brand, but we kind of we've got this logo and a letterhead. Can you design an interface for us as well?
SPEAKER_03Yep. Yep. So we have that that one is a that one, so 10 out of 12 of those staff, 10 have an employment contract, uh, and uh two are um heavy contractors, so we would be their biggest you know client, but for for other reasons. Um Luke, a guy called Luke, um does all of our if we want something like real bespoke, like if it's like a brand exercise, something that should have probably normally gone to a graphic designer first, uh, we could use a guy called Luke. And what's funny is what's real cool, you know, and this is the abundance thing that you and Mavericks talk about all the time all the time, Troy. Luke, the only really the really the only reason I think that he's remaining a contractor and he's kind of like not coming on full time, even though we get, you know, like you know, we we we kind of like dominate his uh you know um calendar because we get priority with him. The only reason I think that no not not the only reason, but the main reason why he's keeping that is because we're at actually, I'm actually helping him do what I do. Because he's like, oh man, like you know, this is this is this is such to such a like a simple, you know, kind of like business model. And so he in his you know kind of like business that he contracts to me with, um, he has like 10 care plans now. So he's probably got two and a half, you know, three thousand dollars a month worth of uh recurring revenue um attached to to his thing. And eventually he'll he'll go, hey Mike, you know, I don't want to design anymore, I just want to do this. Um because you know it's the way that it's gonna go. I I believe it's the way that it's gonna go.
SPEAKER_02Yeah. Uh for those who are watching and listening, a couple of uh questions here, the name of the business is Gherkin Media. Uh what's the URL, Gherkinmedia.co.nz?
SPEAKER_04Yep.
SPEAKER_02Cool. Um what what's your what's your development? I know people are asking this and I'm curious as well. What's your development stack? What do you how are you producing websites that fast? Um without giving away the secret source, of course. Without giving away the 11, the 11 secret herbs and spices.
SPEAKER_03So we would be 90% WordPress, 10% Shopify, I would say some somewhere around that split. Um and that's normally uh client preference that um you know dictates. Um we uh I'd say, say for example, from a WordPress point of view, and uh again it depends on the kind of like scope, but if I'm doing my job properly, it's to you know it's to take one of the clients that we buy, uh, to take a referral that comes in, or potentially if we kind of like see weakness and we decide to go after uh you know a certain kind of like project. Um if I do my job properly, it's to give the team a website that's for a small to medium-sized business, uh, you know, that's you know, five to maybe 20 pages kind of like Max. Um, you know, if they don't have their own brand identity, that gets you know shot across the loop, in which case we're getting stuff back pretty quickly. And then they can kind of like chop stuff up pretty quickly. So we have a um we're implementing right now a really cool cloud-based option, which allows us to kind of like drag and drop frameworks straight into uh WordPress. So within 10 minutes, you have like the whole skeleton uh of the website really ready to go. And then my teams basically then it would go to my front ends and they would do um imagery and contents. Um, you know, I just use stuff like type.io, you know, to give them some font family and paragraph styling kind of you know, bits and pieces. And so once you have like the systems that we have set up, there's there's no need to kind of like, you know, like start from scratch, you know, like bring in your you know, panel, like work on your padding, you know, like you know, like have a look at how an image is gonna work. Like we what we do is you know, just kind of like bring in existing kind of like frameworks, you know, um, you know, from from the cloud, um, and then and then put that um company's kind of um brand identity over uh over the top. And so, you know, and that and that's the thing, you know, like if you want to go and position for a $10,000 website, um, you know, and and and you know, design from scratch whatever you want to use, Figma, Photoshop, you know, Illustrator, you know, kind of like whatever software that you use, and then you want to like take that into a kind of like dev, you know, uh kind of environment, you know, go go through the revisions and and all of that kind of stuff, then that's fine. That that that's fine. Like that that that's obviously like a kind of model that still needs to exist for certain customers. But what we win is um stuff that they just need an affordable, you know, kind of viable, functioning kind of like website. And when we go back to them and say, hey, we can actually create that for you 99 times out of a hundred, to a point where it's like, hey, here's a website that's 99% done. All you have to do is do your little kind of like nitpicks and stuff like that, and then launch it. Um more often than not, then that's what happens. The clients are like, wow, like I I look great, Mike. Like I never knew my business was so awesome. You know, I've got to almost kind of like step up my systems now to match what it says on my kind of like uh uh website. So we don't have uh problems with imagery, we don't have problems with content, uh, we don't have problems with like waiting for the customer on bits and uh on bits and pieces like that. And we even though that they're involved and they get ultimate amount of revisions and they you know feel like it's their website, um, we just have really good systems around avoiding those pitfalls that normal agencies falling into, which can cause uh delays and stuff like that.
SPEAKER_02What there's so much about this that I love, right? Is that you when you first joined Mavericks, and I think there's a big lesson in this, I've heard uh you know, you you drank the Kool-Aid, but then very quickly went, you know what, that business model is not right for us. I don't want to manage these large signature system clients on three to five K a month, their expectations are too high, it's you know, it's it doesn't suit my team's sweet spot. Jenny Lakin has also said this in the past. She's like, it's great, everything you say is great, Troy, but it doesn't mean I have to do it all. I'm like, no, I know that's entirely right. Like, I we're here to help you do the thing that you want to do, not uh not take our approach hook, line, and sinker. But what I love about this is you've systematically made decisions about what you don't want to do. Like you don't, at the moment, you are not doing you know, SEO campaign campaigns and running ads for clients. You're not taking on those large clients that that have those large marketing retainers, you're not building complex websites and then trying to convince them to get on a care plan later. Uh, you are there's uh even in your development workflow, there's a whole bunch of decisions that you've made that you have said, no, we're not, that's not how we do things at GUK and Media. We're doing things differently. And cutting out all of that waste is actually how you have improved the efficiency so much to the point where you can say to a local business, hey, we can not we can get you a website for free. And in fact, every three years we'll update it and it won't cost you a cent. I mean, that is so diametrically opposed to what most agencies are doing, and it's because I think you've systematically said, you know, that's not how we do it here. We do things more efficiently, and you don't it's it's you you're not you're not compromising your process to try and keep the client happy.
SPEAKER_03Yeah, so we when we first jumped into Mavs, we had a you know, one one of the things I guess that I had done well up until that point was we had sold the small stuff and we had fallen in love with $8, you know. So, you know, it was it was it was fine for us to you know like produce a website for someone or or or take the website and and and and host it um you know so that we could win eight dollars on hosting. And so we had a uh an all-right size host hosting book, maybe like uh 150 clients or something like that. Not not big. Uh and they were paying, you know, like $39 a month or whatever, uh, you know, plus maybe a little bit of money for registration and email and those kind of things. And um pre-Mavs, I don't know what a care plan was. I definitely didn't know that there was like a place where you could go where you can talk to like a hundred or in Mavs, a hundred other agencies, let alone the community of 12,000 or kind of whatever, and ask for advice. Like I thought, like, if I went and asked another agency for advice, they'd be like, telling you, you know, what are you talking about? Um so when we jumped into Mavs, we we we really dive, we we dove straight into signature systems. Um the one in the middle, I guess, is all your post-launch products individualized, and then a signature system, which is kind of like a bundled approach to everything, right? We are hyper focused on care plans, but that doesn't mean that we don't do our growth plans. So we also have a growth plan, um, which is a um a really good post-launch product that we are pretty much we're almost finished, you know, with the systemization of it and all the rest of it. And we had an alpha run of signature systems, but we didn't make any money. We were good at them, the customers got good results, but we didn't make any money. So for me, I was like, well, like we're killing it on the care plan. We're absolutely killing it. And so we I decided that we would um close down the signature system channel for now, and what we would focus on is getting to a million dollars worth of recurring revenue on a sub $200 a month uh care plan, which means that we need anywhere between 418 and about 600 uh um websites on care plans. We also knew that to get that. It's a it's a rule of about 90%. So excuse me, if you want a thousand care plans, it's probably only 900 people because a lot of people will give you more than one project. Quite a few business owners will have more than one website. And so we know that we will get to a million dollars worth of annual uh recurring revenue on a sub-200 care plan. Um, you know, uh when we reach about 412 or 418 to 600 clients, of which I think we've got about 350, and we are about um $750,000 worth of um uh recurring revenue products sub $200 a month, which is massive. It's like huge. So what that what that means for me is on the first of the month, I'm covered on everything.
unknownYeah.
SPEAKER_03Right? On the first of the month when my recurring revenue invoices go out, I don't have to worry about covering my staff, my insurance, my cars, my my whatever. And so we will close out once we have a million dollars worth of recurring revenue. And then what we will do is um we will say, for example, just for easy maths, that's 600 clients, right? I know that at that stage I will close out our care plan product with what's called a discovery session, which means we take away all of the free and we get paid to uh onboard uh someone into that um system. So that's okay. That's when our kind of like our gears will change. Then we will focus on our growth plan and we will take our growth plans to a million dollars worth of recurring revenue. And what's cool about that is when we reach the 600, we can stop all forms of acquisition because the 600, it'll be out of them that we get 60 or 11. We actually need 11 uh percent. Uh so 66 of them, if they jump on our um uh uh uh um growth plan, that'll be another million dollars worth of um annual revenue. And when we reach a million dollars worth of annual revenue, we will close that out with a discovery session, which means the channel's still open, you just have to pay to get into it. Um I mean you're you're the you know again that the paid discovery is stolen from you, it's taken from Mavericks, it's a course that um you know is kind of available, and at that stage then we'll open up our signature system.
SPEAKER_02And so if you think about the I love it.
SPEAKER_03If if you think about the three motivating factors for a financial decision from a human being, they're uh health, wealth, and relationships, right? So our health is our care plan, right? That's a functioning website, you know, that solves all of the issues of having a website, right? The wealth product is our growth plan, so it's a performance product that's like return on investment, you know, all of that kind of like you know stuff. Um and then our signature system, I haven't figured out yet. I I know what our alpha one looked like, and I know that I didn't like it, and I know that I won't sell it again. Our clients got good results, but we didn't make any money. That's why I don't didn't like it. Um, and so the care plan will probably be something with regards to a relationship with me, right? Like, yeah, it'll probably be where I'll come into your business and um help in a little bit more.
SPEAKER_02Um the signature system, you mean? Yeah, yeah, yeah, yeah.
SPEAKER_03I haven't said that one out yet.
SPEAKER_02So how do you how do you how do you I know even I'm listening to this going, and we had a conversation recently internally where I said, you know, I think there are two products that we should focus on over the next 12 months, Mavericks Club and Sales Accelerator, because they're the products that deliver the most value for our clients, they're the products that we know how to sell. We can, you know, let's not complicate anything. We I'm not talking about our online courses, by the way. We're always releasing online courses primarily because we're producing those online courses for Mavericks, and then we say, hey, here's a sliver of it, make it available to people who aren't in Mavericks to get them some help, let them level up and also give them a taste of what it's like inside Mavericks. By the way, you're not stealing anything from us, dude. You're a member of Mavericks Club, so you get it all. You're not stealing anything. That's what it's there for. Um, how do you manage your FOMO? Like, how do you just focus on going, we're not doing anything except focusing on selling care plans until we hit a million dollars in recurring, then we're gonna go after our growth plans. How do you manage because every day there's opportunities to go after something new? How do you stay focused and not get distracted?
SPEAKER_03Um, well, we're already making money, right? So, you know, our our uh ability to basically take cash flow and use it to buy other businesses is already there. Um I'm not like a money person. Um you know, like, you know, I'm not like a Lamborghini kind of guy, um, you know, or or anything like that. Um, you know, but you know, for for me to to reinvest in the purchase of new businesses gets me faster, you know, to get me to where I want to go kind of like, you know, uh faster. So for one, we're already doing all right. Um, and so I know that that second channel is inevitability. Um either way, that channel is open, so we do sell growth plans, although I limit it to 20 at a time. Um so um if someone puts their hand up and is like, Mike, I really need to move into like phase two of that growth plan, um, you know, we we'll open up a channel for them. So it's not like it's not like it's like hard and fast. The signature system I'm not worried about.
SPEAKER_02Um, you know, but you're not you're not focused on selling growth plans, right? If someone puts their hand up and says, Mike, I really need some post launch services, you need to help me grow, then you'll have a conversation with them. But you're not focused on them, and you're certainly not looking at acquiring agencies to then pivot all of their clients onto growth plans.
SPEAKER_03Not straight away. The agency, uh, uh the the type of business that I'd like to acquire, you know, a perfect acquisition for me would be a thousand clients of um, you know, like a hosting book where they're paying $14 a month or something like that, and they haven't been talked to in 10 years. That that would be a perfect acquisition for me because I just roll my systems over the top and uh do that um you know, value stack, uh, you know, the product kind of like cadence uh you know on top of it. Um but um secondarily as well, like I only have one SEO, I only have one digital marketing guy, um, I only have one data miner, you know, I only have one of those things. Whereas with the um team, we're geared up to have a huge appetite for acquisition of website designer development. The other the other thing as well is um I haven't had to use the word web design, web development, SEO, or digital marketing to sell anything in since I started MAPS. And so that's one of the other like really kind of like cool things about what we do is it's impossible to commoditize what we do for our competition. And that's that I I I this kind of like that idea of um how how are we doing for time, by the way? Do we have to wrap this up in eight minutes?
SPEAKER_02Uh kind of. It is called the agency hour. We can get you back, we can get you back for part two.
SPEAKER_03Because I was thinking like if I go on there and I like, ah hey, look, like this is look at me, like I'm doing all right. It's not gonna really help other people.
SPEAKER_02Um, you know, I think this has been incredibly helpful. I think this has been but also, dude, I'm more than happy to get you back on for another agency out if you want to go deeper into something. I'm more than happy to do that because this I like this is super valuable and super helpful. And I'm uh we could do a part two where you can go deep into something if if that's what you want to share for sure.
SPEAKER_03Because the one of the cool things that I think like if I the so here's like this confidence thing where say say say you took everything off me, you know those like shows where like people get like like millionaires get kind of like stripped of what they do and they go, I don't care. Uh that that would be fine because I'd be I would be back to where I am a lot faster than the first time around.
SPEAKER_02Yeah, yeah, yeah.
SPEAKER_03It's one of those things where there's a a very kind of you know, like like it would be easy for me to say if I was again if I if I was to start tomorrow with nothing, you know, like I could accelerate to where I am now and I could show you very clearly because there's not a single unique idea that I have in my business uh that I came up with. Most of it is taken from you and your courses and the like coursework and stuff, um, you know, stuff from from Mavericks and um you know going to the Mavcons and you know, kind of like being in the squadron. I mean, like I I I I haven't been in any of the other squadrons in Mav, but I kind of like think that ours is the best, you know, like being able to talk each you know each couple of weeks with like people like Simon Major and watching you know like what it's what it's like to niche down into uh a really kind of like focused environment. Um seeing that nice guys don't always finish last with uh Adam Silverman and his business and and and stuff like that. Um watching someone like uh Nicholas Dogulin kind of uh really earn the right of passage to business ownership with all the shit that he's had to put up with in the last kind of like little while and and just having access to all of those other guys, like you could take that away from me, you could take my staff away from me, you could take my tech stack away from me, and and I would be able to clearly articulate how I and other agency owners could within a month or three months, you know, definitely be in a situation where they could leave their job, you know, with enough recurring revenue because you know, in that time frame, it's viable to get 10 websites live on a $200 a month care plan and to sell a couple of growth plans. You know, it's it's the the abundance out there. Uh I did the max for this. So if I get to my 600 clients, in which I become one of those Ouroboros snakes who just feeds on their tail for the rest of eternity, right? Because I don't need any more um clients. If I got them, I would be aiming at a 0.00000132% market share of just WordPress websites.
SPEAKER_04Wow.
SPEAKER_03Three million dollar annual kind of like business plus whatever else I decide to sell, and we are um not even a fraction, not even a small fraction of one percent kind of you're not even the head of a pimple on the ass of the web world, right?
SPEAKER_02So, okay, here's here's my invitation. Would you come back and do a special edition of the agency hour where you walk us through exactly what you would do if you had to start again from scratch and you had no team, no money, no infrastructure, no office, no tech stack, and no mavericks club. Would you come back and and do that with us?
SPEAKER_03Yeah, it's cool. I call it there's a process that I call mining. Right. So do you so so the thing that I'll come back and I'll I'll show everyone um you know, if there's an appetite for it. Some people might go, I'm not gonna not sell people websites. That's not true.
SPEAKER_02There will be there is an appetite for it. Let us know in the comments if you want Mike to come back and show us how he'd start again from scratch if he had nothing and and and you know, and had three months to pull it off. Let us know in the comments. I think there's an appetite for it, but go on.
SPEAKER_03Yeah, so I can come back and I can show you my process, which is called mining, um, which means that you can identify opportunities, uh, get in front of them, um, you know, win uh, you know, care plans, position for growth, growth, growth plans and stuff like that, um, without you know any real kind of uh ad spend or anything like that. Um and secondarily on that call as well, I could show you the frameworks of how I buy businesses as well, because that might also be a good idea. So one's gonna be at one's gonna be at how do I get started and how do I potentially leave my job into let's say uh $5,000 a month recurring revenue, kind of like web business. Um, and the second one might be hey, you know, we're making some money now, uh, and I'd be interested to see how you acquire other agencies as well.
SPEAKER_02Awesome.
SPEAKER_03Because I don't want like I don't want to like just come in here and let people to be like, oh, good for Mike, you know, like you know, like what do you do?
SPEAKER_02Like Yay you, well done. Uh so Rory Flynn says he's ravenous for that. Uh Hans Thompson says yes, absolutely bring him back. James Murgatroyd says he's hungry and thirsty. Uh Facebook user says shit yeah. Appetite, uh yes, appetite says Facebook user. So we're definitely gonna have you back for another episode of the agency hour and we're gonna go deep into that. Um, so in the last couple of minutes we have left, what are you most excited about over the next 90 days at Gherkin Media?
SPEAKER_03Well, I get my other pod back. Here's it. So here's a mistake. Here you go. We can finish up with a mistake I made. So I have an entire pod on a project that I sold to a friend, you know, that there are you know kind of um other things on the other side of it, like an idiot. Um I sold a project for a fixed amount of fee, and it's taken my one whole pod of mine, so that's like a full team, um ages, like six months or whatever, to kind of um you know get this website done. And so I get them all back. Uh and so you know, we're you know, we're we it it it's people might think like those numbers are stupid, Mike. Why are you building 65 websites at you know a month? And it it all becomes like a level of kind of like scale. Um, but yeah, in the next 90 days I get and Lee, my new production manager, who's like, you know, like thank God they're coming back. Um so we get um we get one of our pods back to focus towards our our kind of like normal um channel, which is just getting all of these people um, you know, to to to the point where they have like a really healthy, you know, kind of like website and are on a care plan and stuff like that. Um hopefully we can buy another business, you know. It would be, you know, it would be good. Uh we are getting like what's funny is in between Mavs, so after my first run of Mavs and jumping into my second run of Mavs, um, we were able to do a website for Gherka Media, which is uh one like our own website. And so I have noticed I have noticed that we are almost have like a name now. Um so a couple of things are like you know, people will touch base with us, hey, would you like to buy my business? Um Colin, who was just sitting there before, he's an intern from America. And we got we rang, hey, will you take interns and and and and teach them over like 10 weeks, which is kind of cool. You know, that's cool. Um I'm looking forward to doing your two latest courses, uh, the um the stuff, the one around your staff and the one around uh the discovery sessions and stuff like that. So I'm looking forward to doing those. Um I always look forward to my squadron calls at Mavericks and my catch-ups with you. You know, it's it's nice to have, you know, as I was saying before, it's really nice to have access to other, you know, not just high-level agency owners, but the but the rest of the guys in the squad and the guests get the rest of the guys in the in the Mavericks. So uh looking forward to obviously having access to you because you're really good at showing me where I'm about to stub my toe and uh you know showing me how I can avoid stuff that I'm blind to, you know, which is amazing and and and and and valuable. Um and uh ultimately it's it's it's one of those things where there's no ifs in in my game anymore, it's just a matter of time, you know. We will close out these care plans.
SPEAKER_02Great, I love it.
SPEAKER_03You know, by the time I'm 40. I was talking to you the other day. I don't know why I have this like by the time I'm 40 kind of.
SPEAKER_02I mean, it's a milestone, dude. I've got I've got goals that I want to achieve before I'm 50. I've got about 15 months to do it, so I'm I'm on a mission. Um, one of the most rewarding things about working with you in Mavericks is just the action that you take. And you I mean, I know you've been through most of the training several times. You go back and you rewatch training six months later because you you you know, and you said, I'm I'm like, dude, why? And you're like, because I'll pick something up because I'm a different person now than I was six months ago, and I'm looking for different things, and I'm looking for different clues.
SPEAKER_03So it's been I rewatch Mav, I I rewatch Mavcons as well.
SPEAKER_02It's been amazing.
SPEAKER_03You might say that you might say that like that's because you're a dullard and you didn't pick it up on the first time you threw, you know, but I know what these are for. I mean, that might be my biggest trait, right? Yeah, I'm good with this, you know, like this is the money maker, but I I know what my ears are for, and and and and and uh and I'm not it's like almost kind of like that martial arts thing, right? The minute you think that you're no longer a student, yeah you're gonna get it.
SPEAKER_02That's right, exactly. It's so true, man. It's so true.
SPEAKER_03And that's just why fundamentally it's so so easy. And I mean, should I look at the course corrections that I've had in my life, and and and you know, even if I just stuck to the kind of like business ones, you know, getting Lee, massive course corrections. So here's my shit business, here's my poor performing business, you know, doing nothing, you know, a higher Lee and it's it's like this, and then I can join MAPS and it's like this, and um you know, and and and and stuff like that. And um, you know, it's uh yeah.
SPEAKER_02Awesome, love it. Well, thank you so much for being on the agency hour. It's been awesome working with you, and I'm looking forward to keeping working with you, and we will definitely I'll get the team to reach out and definitely hook up a time to come back and do part two of this where we go deep into mining and acquiring agencies, and uh everyone's looking forward to that, as am I. So thanks again for being a part of it, Mike Sprate. Really appreciate you, man.
SPEAKER_03Yeah, no, I think that's the best way that I can add value is not just to talk about myself, but to to to give some, you know, give the other people in the community the tools to you know get out there and do what I do. And the reason, two reasons I I'm I'm you know, I I like that is one, it's so abundant, and two, I do feel like I do the best work for my clients. You know, like it might have been all numbers, but we have zero percent attrition, right? So you know it must be that we, you know, like for me, it's about the relationships. It's it's it's not all numbers and dollars and stuff like that. Uh I treasure every treasure every one of my 350 current you know client clients and and we'll treasure the next 250, uh, you know, just just as much, you know. So if I can show the rest of the community how to invest into the relationship, you know, to organize your staff and your systems to become efficient and to go and find um you know the type of business that suits this model because it is abundant, it is extremely abundant. Um, I think that's the I think that we could wrap this thing up saying that, yeah, okay, Mike added some value back into the Mavs community um, you know, without just talking about himself for an hour.
SPEAKER_02So awesome, love it. Anna's already added you in the guest pipeline to be on the show again. So there you go. The system's already working. Fantastic. Thank you, dude. Appreciate you. Look forward to having you back for part two. Enjoy the rest of your day.
SPEAKER_03Cheers, mate. Talk soon.
SPEAKER_02Thanks, Mike. All right, ladies and gentlemen. Wow, mind blown. Cannot wait to have Mike back. Uh, that is another episode of the Agency Hour Wrapped Up here in the Digital Mavericks Facebook group. Uh, if you missed it, I've resigned as CEO of Agency Mavericks. Emily Bryant has taken over. She's based in Christchurch in New Zealand, and she's awesome. Reach out and say good day. And also reach out to Mike at Gherkin Media and thank him for the episode and uh look forward to him coming back in the near future to do part two of that. All right. I love your work. Thanks for being a part of it. I really appreciate you tuning in. Makes it all worthwhile. Uh, if you're listening to this podcast, come and join the Digital Mavericks Facebook group and be a part of it. Watch the podcast. It is a video show. Uh, leave some comments, get involved with the conversation. And if you think that you know someone who would benefit from listening or being a part of this show, then share it with them and give us a rating and leave us a comment. Let us know who you want to see next. Let us know the kinds of things that you want to learn and discover. Uh, ask any questions, and we'll do our best to keep bringing the best content we can here on the Agency Hour.
SPEAKER_00Thanks for listening to the Agency Hour Podcast. Subscribe at Apple Podcasts, Spotify, Pocketcast, Audible, and wherever you like to listen. You can catch all of the Agency Hour episodes on our YouTube channel at youtube.com slash agencymavericks. Or you can get involved. Check out our free Digital Mavericks Facebook group, where we broadcast these episodes live for our community every week, along with a ton of free training. We'll see you there.