The Agency Hour
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
The Agency Hour
Meet Our New Coaches
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I do better when I'm put up against something that I can't figure out. I get bored very easily. So like once I learn something, I don't want to touch it anymore, which is why like once I got to a level of programming, I was like, I'm done with this. Somebody else, like, I can't, I don't want to learn anymore. I know enough and I'm done. I somebody else needs to do it. So I think I'm that's just kind of how my brain, how I'm wired. You know, I like the difficulty of something, you know, like that.
SPEAKER_04If you have a vision for the agency you want to build, then we want to help you build it. Welcome to the Agency Hour Podcast, brought to you by Agency Mavericks.
SPEAKER_05Hey ladies and gentlemen, welcome to another episode of the Agency Hour. Live here, I would say from the city of Melbourne, which is the most livable city in the world. True story. Well, it was for about 20 years until Vienna in Austria knocked us off our perch. Go figure. Haven't been to Vienna, but I'm sure it can't be as good as Melbourne. Uh, however, today we're actually coming to you from multiple locations uh here in Australia and across the United States, which we'll talk about in a moment. But for those of you who are watching this, you might notice I have an empty uh guitar-shaped tequila bottle on my desk. Now, full transparency, I don't really drink tequila. It makes me sick because the last time I drank it, I was sick. Uh, so I don't really drink it a lot. Uh, however, my friend Mike Baker, who I actually had a jam with out in the States recently when I was out there, he gave this to me. Caused me all sorts of trouble getting it back into the country without it breaking into a million pieces. Had to wrap it up in bubble wrap and underwear to get it back in. I'm sure you wanted to know that. But here it is, it now sits on set uh in the agency. I'm gonna put it on the uh shelf behind me, but I wanted to show you Mike Baker, it made it home, buddy. Here it is. Here's the guitar-shaped tequila bottle. Um, more importantly, today we have a very special announcement. We're gonna be introducing you to our new coaches here at Agency Mavericks, which we're very excited about. By the way, if you are not watching this and you're just listening to it, please get on over to our Facebook page. Uh you know how to find it, facebook.com slash agencymavericks. And I believe we might even also be streaming this onto YouTube. Woof! Look out. Um, there will be some comments coming in from the different platforms that we'll have a look at uh during the show. And yes, Mitch Britt has determined that there are two drinking vessels on my desk this morning. I don't know how this meme started, but anyway, people just need to get out of the house more and stop worrying about how many drinking vessels I have on my desk. Right, without further ado, I'd like to this Restream platform I'm loving, by the way, really enjoying using Restream and uh loving everything about it. And it's good to have Max back, who now is a dad. He is back in the producer seat. Uh it's good to have him switching and pushing the buttons so I don't have to worry about it. And so without further ado, I would like to introduce one of my co-hosts from today's show, all the way from New York, Pete Crispy Butter Perry. Uh love it. Love the intro, mate.
SPEAKER_02It just doesn't get old. It just doesn't get old. How are you, brother? I'm doing well, man. I'm kind of pissed at you, though. Oh, was that? Why didn't I know about the tequila when we were in San Diego?
SPEAKER_05Because it was empty, dude. It like it was it was this this is the thing. Mike gave me an empty tequila bottle. I'm like, well, uh, two things. One, it's shaped like a guitar, so well done. Two, I don't really drink tequila, so thanks for drinking it first. Um, I can't even open the lid because it's still, you know.
SPEAKER_03Ooh, ooh, yeah, yeah.
SPEAKER_05Smells like tequila, which is I'm just not I'm not that age anymore. Um so uh so yeah, uh, but there it is. There's the this tequila bottle. Um, how have you recovered from Mavcon, my friend?
SPEAKER_02I have recovered very well. It was uh it was a good time, man. It was a it was an emotional time.
SPEAKER_05It was for sure. You and I both you and I both teared up on stage at one point.
SPEAKER_02Uh a little emotional a couple times. Yeah, I think the most amazing thing for me is um just witnessing the community that we've been able to build and watching them come together and like seeing friends be formed, friendships be formed. Um we saw um two of our Mavericks posted today that they got together over in uh Oakland or San Francisco or somewhere over in there, and you know, they become good buddies, and it's just awesome. It's just awesome to watch that community grow and see all that happen.
SPEAKER_05It is, you know, I I had feedback from people who were at uh Mavcon and then went to another large conference in San Diego, I think it was a couple of weeks after Mavcon. And I'm not gonna say what the conference was. It begins with the TNSC, I think. It's you know, I've but I have a lot of respect for the people that run that conference. But anyway, we had a much, much smaller conference, about 50 people, and some people who are at both conferences said that uh our conference was better. So I don't know, maybe it's just more intimate. I mean it's hard to have it more intimate, yeah. It's definitely more intimate. At that kind of scale, but also the the thing I like about MavCons is there's no pitch, like no one's there trying to sell you anything, right? It's an event to help agency owners connect really and collaborate and create and support each other, and it's uh super fun. One of um one of my highlights was um seeing how unprepared Sean Clark was from high level. That was hilarious, I thought. Uh he knocked it out of the park in the end, but he was like, So um, I haven't seen these slides until now, so this will be interesting. It's like someone did the slides for him, he turned up and just nailed it, and it was uh hilarious. That's usually my shtick.
SPEAKER_02Um, but uh we gave him we had a 45-minute slot for him, and I think his slides finished in eight minutes.
SPEAKER_05Yeah, yeah, they he was like, so have we got any questions? I'm like, hang on a second, I have some questions, Sean. Let's unpack this and just slow down a bit. Uh so that was fun. And also, you had planned to surprise me at MavCon, and then and then kind of had second thoughts. Walk us through your thought process there. What happened?
SPEAKER_02So we uh we it so first of all, we're we're adding new mavericks left and right lately. Um, and uh we only have the three coaches, uh, me, Johnny Flash, and Christina Hawkins. So we um I decided it was time to hire some new coaches, and I reached out to two people that I knew I wanted to be our next coaches, and I crossed my fingers and said a couple prayers that they would uh that they would say yes. Um, and then during that process, I I said to Emily, maybe we should just surprise them at Mavcon and just announce it to everybody, including Troy. And she was she thought that was a great idea, and I thought that was a great idea. And then about a week later, we both thought that was a really, really horrible idea. So we changed our minds, and I sat you down and had a coffee and told you I hired two new coaches a couple of days before the actual event. Because in hindsight, you probably would have had a heart attack and or fired me one or the other.
SPEAKER_05So, so what what's interesting is you know me so well because you know uh it's like, yeah, look, I you know, who was it? Bill Burr once said that his his wife is always like, Man, you go from zero to a hundred in seconds flat. And he's like, I idle at 80, right? There is no zero. And I kind of vibrate at a pretty high frequency, and that causes a little bit of anxiety. And so when you told me what had happened, I was like, awesome, this is great. I have some questions, of course, but this is awesome, right? And obviously, I have some questions. And so if you'd announced that Monday morning while I was on stage in front of all the Mavericks, I I would have probably looked for a the earth to open up and swallow me because I would have been like, oh, hang on a second, I have some questions. It's great. I love the fact that you've done it and I love the autonomy that you guys have, but obviously I just had some questions and uh and you're allowed you're allowed to have questions at your at your company.
SPEAKER_02Um yeah, no, it really literally the conversation I had with Emily, I think I think I said, Look, he he gets a little anxious about the first day of an event anyway. Like you want all these the T's crossed and I's dotted and every light perfect and everything like that. So I was like, you know what? The last thing I need to do is spring that on him five minutes into the event.
SPEAKER_05Good decision.
SPEAKER_02He might wet himself.
SPEAKER_05Yes, that's right. By the way, just for for the other coaches who we're about to introduce in a moment, which I think is the worst kept secret in the history of badly kept secrets, but anyway, um the questions were not about their expertise, it was logistical questions. It was about how we manage squadrons, how we manage communications, but it was nothing to do with you know the selection of coaches, because I think the selection is excellent. So, anyway, I'm not gonna steal your Thunder Brother. I'm gonna let you introduce our new coaches to our community.
SPEAKER_02Okay, well, as you said, this is the world's worst kept secret. Um I think I'll start by introducing the giant head on the poster board that we led with. I saw that this morning and I was like, is this the coaches that were eaten by the giant Jenny? What's that all about? Sorry, Max. Um so uh the first coach that I will introduce, because ladies first, is Jenny Lakinen, who comes from well, I'll let you, I'll give you, I'll let you give your own bio. But Jenny and I met I don't know, what was that, 2018?
SPEAKER_012019, early 2019.
SPEAKER_02No, no, no, no. Yeah, I think it was October 2018. No, was it February 2019? Yeah, maybe you're right. Well, we met then at a live event. She then became a maverick. She then impressed the hell out of me, and she I'll let you tell your own story actually.
SPEAKER_05That was in that was it was 2019. It was in Santa Monica, wasn't it?
SPEAKER_02Santa Monica. Yeah, it was Santa Monica. Yeah, that's right.
SPEAKER_01That's yeah, it was June, June 2019 in Santa Monica.
SPEAKER_05June 2019.
SPEAKER_02Wow, I thought it was later. I thought it was earlier than that.
SPEAKER_05I I I remember uh Pete coming over to me at one point. We're at the bar in Santa Monica, and I remember Pete coming over to me at some point interrupting my conversation. He's like, dude, dude, you have to come and meet Jenny. You have she's awesome, she's amazing. Like, she's like so smart and super into like you have to come and meet Jenny. I'm like, okay, dude, I'll come and meet Jenny. And he dragged me over to meet Jenny, and it turns out he was right. So there you go.
SPEAKER_02Yeah. And then the next thing I knew, you were talking to her for like three hours. Yeah. So, Jenny, who are you? What are you doing? What are you doing here?
SPEAKER_01Yeah. So I am a uh digital agency owner serving coaches. So most of my clients are life coaches, but you know, we also get business coaches and other kinds of coaches. And I am just super passionate about life coaching and mindset and my why are behind my digital agency and like our values there are really we want to get as much coaching into the world as possible because it's just really important. And I think that that's becoming, you know, it's becoming more mainstream to focus on mindset and life coaching and stuff, but um, it's still kind of a relatively new idea. So that's kind of me as as an agency owner. Um, I found I founded the business in late 2018, early 2019. So kind of around when I found agency Mavericks. Um, I am also a certified life coach myself. Um around the same time that I started my business. I also certified as a coach. And I thought that I would go full-time with the coaching thing and that the web design would be just sort of like a side gig to get me, you know, kind of going and until the web until the coaching business took off. But really, once I certified, I was like, you know what, I just love, I love serving these clients. I love serving coaches because I can get way more coaching out there by doing websites for coaches than I can just by strictly coaching myself. But now it's really cool, like full circle, just to be able to like be here in agency Mavericks and serving this community as a coach, like this community that I'm so passionate about that has helped me grow my business so much. So yeah, that's me. I'm Kansas City based, Kansas City, Missouri. I've got um three little kids, eight and under all girls.
SPEAKER_05Wow, three girls under eight.
SPEAKER_01Whoa, that is hectic.
SPEAKER_02It is you were able to work your husband out of a job, right?
SPEAKER_01Yeah, that was why I wanted to start a business, was because he was miserable at his job and I was like, I gotta do something. And I thought it was gonna be coaching, but then it turned out nope, it's web design for coaches, and yeah, he quit his job just a couple months into the business.
SPEAKER_05So wow, that's a leap of faith.
SPEAKER_02How did you she accelerated very quickly?
SPEAKER_05Yes, that is true. Did you um but but it it's still a leap of faith, right? Did you let's park here for a second? Did you have a lot of recurring revenue at that point, or were you just like project where you were just confident the projects were gonna keep coming in?
SPEAKER_01Yeah, we were exclusively project. I don't think I had any recurring revenue yet.
SPEAKER_03Wow.
SPEAKER_01Um, and it it was a leap of faith, but you know, like we we contemplated on it and you know, we prayed real hard, and then it was like this is just what we need to do. And you know, worst case scenario, like he goes back to work, right? Like it wasn't, you know, yeah, but yeah, yeah, it was it was fun and scary.
SPEAKER_05Yeah, awesome. Um, I just want to park you for a second about the coaching thing because there's a lot of uh I don't know whether it's a cultural thing. I know in Australia there's a lot of skepticism around coaching, particularly life coaching, right? There's skepticism around business coaching, but there's a lot of skepticism around life coaching. And I think the Australian mindset, maybe it's maybe it's true in the States as well, but the Australian mindset is that like, you know, that's like one step away from having a shrink. And if you have a shrink, you're a bit nuts, right? And you've got to be, and it's a weakness, and it's like, why can't you figure it out yourself? And it's all a bit woo-woo, and maybe you're a bit of a tosser for like getting a life, like who gets a life coach? How important do you think you are that you need a life coach? There's all that kind of messaging that and that it's just ingrained in us, right? I mean, not me anymore, obviously. I mean, I have coaches for everything, I have coaches for my coaches. Um so, and I'm I'm actually hoping to become a better coach through hanging out with you, Jenny, full transparency. I'm a very good coach. But how do you overcome those objections when you hear people talk about when you hear people kind of poo-poo the whole idea of coaching? Is that something that you come across? And and how how do you kind of approach that?
SPEAKER_01Well, there are a couple of different things that come to mind. The first is like, well, I'm not here to convince you if you really just want to be a skeptic, right? But then on the other hand, you know, there are actual like medical studies that are being published now, at least in the states, about how life coaching improves health outcomes. Like actual scientific studies using the scientific method, it's not just like an opinion thing, it's not all woo-woo. It's like here are statistics about how life coaching improves outcomes. And, you know, I think that like that's that's if someone really wants like hard proof, that's what I would point them to. It's like, look, like just go read some of those medical studies and see how it's actually making a difference in people's lives and and give it a go, you know. And if it doesn't improve your life, then okay, then convince me, but it it does. So yeah, I'm not worried about that.
SPEAKER_05My theory is that people avoid coaching because they're afraid, right? Because they're scared of what's gonna come up, they're scared of having to confront their own shit and take responsibility. That's kind of my theory. Um, but it manifests in a whole bunch of different ways. Um super, super excited to have you here on the coaching team. And uh, I mean, it was when Pete announced uh who the the coaches were, it was like, well, of course. I mean well done, well played. I mean, we've been talking about it for months. So uh super excited to have you here. What what do you think your um what do you think your superpower is? Like if someone comes, if an age attorney comes to you and they're stuck, what do you think your putting you totally on the spot here, but what do you think your superpower is in in in being able to help them kind of keep keep moving in the right direction?
SPEAKER_01Oh yeah, I don't know if people are gonna like this answer, but this is the first thing that comes to mind is like, I'm just really good at not believing your story. Yeah, you know, we all have that story about like, well, I can't, I can't do this. Like for me, it was memberships. Like, I can't do memberships because they're hard and they're big and they're scary. And uh and my coach was like, how is a membership different from any other website? And she totally didn't know anything about memberships, which was great, because then it helped her to like not believe my story about how they were big and scary. And now I do them and it's fine. But like just for you know, for for uh agency owners that are gonna come to me and they're gonna be telling me their story that they think is fact and if it's the circumstances, like, no, this is just your thinking, this is your story around that, and how can we unpack that? And like, I'm not here to take that story away from you, but let's just show you how it's not serving you and not helping you move forward in the ways that you want to, and then you can decide okay, is that really a story that I want to keep or do I want to change it?
SPEAKER_05Love it, love it, yes, awesome. Um hey, shall we should we bring on the the riffraff?
SPEAKER_02Oh, let's let him wait. Okay, so our our our other new coach is um also someone I met uh February. Actually, we've we met him February 2020.
SPEAKER_05We did.
SPEAKER_02He he came in um right before the pandemic. Um, you guys have all if you've been listening to us talk for the last two years, you've you've heard us talk about both Jenny and Adam, but um Adam Silverman is our next is our other new coach. Hey, what's up? And so the the number one reason I hired Adam is so that I can help him get that tractor.
SPEAKER_05Love it, love it, love it. Yeah, talk to us about the tractor, Adam.
SPEAKER_00Well, you know, uh I live on a farm uh in Williamsport, Tennessee. I'm about an hour south of Nashville. And uh, you know, as I've gotten uh we'll say slightly older, I don't like particularly sitting out in the 98-degree burning hot temperature on the tractor. And so I've been looking at tractors for probably two to three years, but you know, they're expensive. Uh you can almost buy a house here for what it costs to get a cab tractor. So I I've uh Pete's been joking with me, oh it's just time to buy it. I'm like, I don't think you understand. It's like it's like it's about as much commitment as having a child. So it's uh I'm I'm you know, kind of trying to figure that one out, but yeah, one day soon it's gonna happen.
SPEAKER_05Awesome. I'm I'm I want to ride the tractor one day and come out to the farm and jam in the shed and uh ride the tractor. That would be a cool story. Hey, when you joined when you joined, I remember when you joined Mavericks Club in February 2020, how were you feeling? Because my perception was like you you were like a rabbit in the headlights. I've said this many times. You were like overwhelmed and like slightly terrified, but super enthusiastic. How did you feel coming into this world and and kind of making the commitment that all right, it's time to grow, I can't just kind of stay small.
SPEAKER_00Yeah, I like I guess like just all my career experience uh before doing the agency world told me that you know asking for help was smart. Like, you know, I figured out really, really fast that like doing it by yourself is really difficult, and doing it with people that are already doing well uh was much easier. And so I was overwhelmed, um, but in like a really good way where I felt like, geez, I'm around all these people that really know how to do this and they have different skills than I do, and I can learn a lot. And so I think I was more it was more excitement for me than it was like fear, you know. I wasn't like scared of it, it was just, you know, it was a it was a big step to sort of open up and like let people know that I didn't know everything that I was doing.
SPEAKER_05So not only the financial and time commitment commitment, but also the commitment to kind of be vulnerable and ask for help.
SPEAKER_00Yeah, yeah, for sure. It's hard to ask. You know, you it's it's people have this perception that when someone owns a business, like they magically know how to do everything, right? And so it was like it was always this fear of like, well, if I let people know that I don't know how to do everything, like, you know, I I personally can't design, or you know, there are just very lots of things that I don't do. Um, and I thought that was a weakness. And of course I've learned over time, like now I don't really touch any of the tools at all. And so um, you know, the yeah, just like the perception that you have when you're inexperienced versus experienced, it just looks a lot different.
SPEAKER_05I think the I mean the the the truth is that people who own a business don't know how to do anything except uh they don't the one thing they don't know how to do is be employed, right? Everything else they're just trying to figure out. But what they don't know how to do is be an employee, and that's why they have their own business. They've got to walk to the beat of their own drum. And everything else kind of comes later. Can you we I know we've done a case study on this, and and Greg came down to the farm and shot a beautiful video, which we've used um a lot, but can you just tell a little bit of the story about why you got into the agency business in the first place?
SPEAKER_00Yeah, for sure. So I was a professional musician. I was a drummer and I toured and did session work out of Nashville. And I was gone all the time. And so um, as I met my uh what's who's now my wife, Heather, once I met her, that started to get really, really tough for me. Um, you know, just being, you know, I would be gone for 10, 18, 22 days at a time, planes to buses to wherever, you know, just playing, playing, playing. And it just exhausted me. And what was crazy is um I was programming at the time. I was I had taught myself how to code. And at one point, I think I realized like I was sitting on the bus in the morning. Like I got up, I had breakfast, you know, backstage, the whole thing. Drums are all set up by somebody else. And I'm sitting backstage and I worked for about four hours coding, and I realized that I had made more money in those four hours than I was gonna make that entire weekend of being gone. And so for me, it was kind of like a wait a minute, like what in the world am I doing? Like, you know, why am I still still forcing this? And so it just eventually became like a it was both a financial and a family decision where I just said, hey, I don't want to travel anymore. You know, I don't want to do, I don't want to do that part of the industry anymore. So I still do session work, but I I haven't been on a bus in probably eight years or so now.
SPEAKER_05And at what point did you realize that you didn't want to just be you and a couple of freelancers helping you out, but you actually wanted to grow a business?
SPEAKER_00I think I knew that from the beginning. Like I think I knew it pretty much right away. It I always felt like um, you know, once I started coding, I realized, well, I need a designer. And then it was like, well, I need a project manager. And so what the way that I did it was I filled in all the things that I literally could not do or or hated doing. Uh Pete at some point had some spreadsheet or something that showed me how to like figure this out, right? It was like, so put all the things in here, and you know, I did that and I went, oh, like, you know, so I knew I needed a designer, I knew I needed a PM, and then over time um it just kept developing. But I started the company with the intention of having a large team.
SPEAKER_05Why? Because it's it's a it's easier to stay small, right?
SPEAKER_00Because I'm crazy, because I don't know how to do things that way. I mean, honestly, like I'm just kind of that guy that I gotta go all the way, you know. Like I have to see like how big something can get, or um, you know, what's possible. And so yeah, I never I just never came in going, you know, I'm gonna keep this small. Like I came in the very first goal setting I wrote, I wrote that by what would be this time next year, like I wanted to have 20 employees. And so uh I came into it thinking I you know, I want this to be pretty big.
SPEAKER_05You know, I've heard Seth Godin talk about this a lot, the difference between your safety zone and the comfort zone, right? And that your safety zone is actually outside your comfort zone because staying in your comfort zone is really dangerous. And I'll just translate this to our world. If you're a if you're a if you're a freelancer essentially, and you've got a couple of contractors who help you, and you're only getting you're only earning revenue when you're on the tools. I got a buddy of mine who's a photographer, he photographs all the actors in Australia. He's got an amazing portfolio, right? Great SEO, awesome business. He's the only photographer. He went to the States with his wife recently, four-week holiday, came back, he said, I'm 25 grand in the hole. Like I spent 10 grand on the holiday, and there's 15 grand I didn't earn because I wasn't taking I'm like, dude, there's no leverage in what you're doing at all. Like you like there's you're try literally trading time for money. Uh he's comfortable there. The idea of doing anything bigger than that is scary for him, but ultimately I think he's and he knows that he's at risk because at some point he's not gonna, I mean, he's my age, right? He's not gonna want to click the button anymore. He's just gonna get over it. But it's way easier to do that, right? So was it did you were you like I I'm I just don't want to get trapped, or were you or are you just kind of like, I just need to build the thing to see if I can build the thing? Did you even realize that by by building a team that you would free yourself up?
SPEAKER_00I don't honestly, no, not at first. So it it really was more about I just want to see what I can build, right? Like, and it's just it's kind of my personality. Like when I moved to Nashville to play drums, you know, there's like 9,000 people a month that moved here to play music, and like, you know, about 0.2% play professionally. And so for me, once I fit once I did that and figured out, all I have to do is like put my mind to it and work. If I just work hard, I can do something like that. And so for me, it was, you know, now I know how to code, I wonder how big I can grow this thing. And then once I figured out, okay, well, now, you know, there's more to it than just coding. There's design, there's UI, there's branding, there's lead gen that, you know, once I started like seeing everybody doing these other things, I started thinking, I wonder how big, you know, I could get this business to be. I never thought about it in in terms of like freeing myself off the work because I really liked coding. For me, it was more about um just it started being more about like how can I serve these clients the best way that I can. And then over time it it pivoted into, well, now I need programmers because I don't want to code anymore. Like, I just kind of want to get out and start running the business. And so, yeah, that's probably my perspective is always going to be trying to get people to avoid doing the thing, like find someone to do the thing that you need done. Because you know, you just get stuck. It's like you can get stuck messing around with tools and changing platforms and all the things, you know. It's like, and and then and you're no really no good to the business when you're doing that. So I think like you that's probably my angle is always gonna be get stop touching the keyboard, like just put it away. If you can put it away, you know, yeah, you're you can change the whole world.
SPEAKER_05Yeah, you and I have a question for both of you in a second. You and I have had this joke for a while now, is like the the I you used to hold up the keyboard on coaching calls and say, the more I'm touching this, the less money we make and the less valuable the business is. Like, I just got to get off this thing and stop looking at the computer screen. Uh, question for both of you, Adam. You first, what does your team look like these days in terms of like numbers and makeup? What do they do?
SPEAKER_00Yeah, so I've got uh let's see, there's a full-time project manager, full-time operations or general manager. I've got uh three full-time designers, basically three full-time devs, a marketing team. Um, and then with Simon and Digital Edge, there's about five people over there that I work with pretty consistently. Um, and then I actually run operations for my wife's farm as well. And she's got two employees. I mean, between all across all the things, I probably manage between 20 and 30 people at this point.
SPEAKER_05Wow. Awesome. Well done. Jenny, what does your same look like these days?
SPEAKER_01Yeah, so they're mine's a little bit smaller. We've got three core part-time, including me, kind of the because I don't work full-time, three core members of the team, and then five or six contractors that are kind of like adjacent but not core in that they don't meet with us at our like you know weekly team meetings and whatnot. So the core is me, uh part-time front-end developer, and then our part-time care plan manager.
SPEAKER_05You've never worked full-time in this business though, have you? Right.
SPEAKER_01Right from the I mean, I I did in the first like year and a half or so. Yeah.
SPEAKER_02And then after that when it when it was just you. Well, just you and your designer, really.
SPEAKER_01When it was just me, and then maybe like six months after that, when I as I was sort of training and getting processes in place and stuff, and then after that, it I started to realize like, oh, I don't need to work 40 hours a week. Like just looking at my there's just not stuff to put there on the calendar. Um, and then we decided to have another kid, and so I was like, okay, I need to figure out how to cut way back. Yeah.
SPEAKER_05Yeah. Because I know that's something that you've spoken about in the past, is that you're really really um intentional and committed to spending a lot of time with your kids at this stage of their life and at this age. And so so you've built put I really admire how you've put boundaries around yourself and around your time so that it doesn't impact that commitment and that intention to have that family time.
SPEAKER_01Yeah, I try to just be really intentional. Like I don't really care how much I'm working 20 hours a week, 40 hours a week, it's great. It does like I don't mind working full time. But I don't want to I I just want to make sure that the time I'm spending at my at my desk or creating content or what have you is intentionally that and I'm not like you know, at 7 p.m. kind of getting the kids tooth teeth brushed and checking my email and you know, like that's sloppy. Like I can't I've done that before, and I'm you know, like I'm not shaming anyone that does that because I mean I I definitely have my moments, but like I try really hard not to do that just because yeah, it's just not the kind of family structure that I want to have.
SPEAKER_05You know, you know, it's super interesting that the the uh my wife started choir again last night, right? This is trust me, this is relevant, people. My wife started choir again last night, and uh uh she's like, so you know, so typically what happens is if my wife has to go anywhere, it takes her like half an hour to get out of the house because the kids just will not they would just not let her go. Like physically, they would just grab her legs and they just will not let her leave the building, right? And it's usually World War III for her to get out of the house, um, which is a good thing, right? Because she's a great mum and they're very attached to her, which is awesome. They hate me, which is you know a whole other thing, uh, which we're working on. So anyway, she says, you know, I'm gonna leave early, I'm gonna go out for dinner with a friend, and then we're gonna go to choir. I'm like, no worries, awesome. So uh I I get home last night from the office, uh, and you know, it's about I don't know, six o'clock or something, and she's getting ready to go. And I'd already made the decision that when I got home from from the time I get home, and I'm super pumped about a whole bunch of stuff going on in the business right now, right? Like I just I cannot sleep. I'm so freaking excited about what's going on. And but I made a decision when I get home until Oscar is in bed, which is about eight o'clock, I am gonna be 100% present and focused on these kids. I'm not I'm not gonna think about anything else, right? It's hard for me to do. I had the best night with the kids last night, no dramas, it was just the absolute best time. I learned so much about Oscar and his complete and utter obsession with Octonauts and his insane memory. That kid is a complete freak of nature. And Goldie, I just feel like she in the last couple of weeks, like her communication and she makes up the her own little songs and I can like it's just I'm just watching her grow up in front of me. Now, in the past, if I've been distracted and I'm like trying to put them to bed, but I want to hurry up and put them to bed because I want to get back to something else that I'm doing, it's World War III. They can smell it a mile away, right? And I feel this tension because I'm trying to put them to bed, but I just want them to go to bed so I can get back and do my thing. Whereas if I I just made the decision to be fully present with them. And here's the thing for me that's changed a lot over the years is that, and I know it sounds like a cliche, but the team who are now able to do so much that frankly, you know, I mean, I the first half of this week I was in bed really sick with a really bad headache and a temperature, and I didn't turn up to a whole bunch of meetings and it didn't really matter because Emily and Pete have been bringing me up to speed and it's all good, right? So the fact that I can disconnect from the business and just be fully present and not even worry. And if it was just me back in the day, I would I wouldn't be able to switch my brain off because I there's no one else to catch the ball, right? And so just having that support and structure from the team has allowed me to be really present with my family when I'm with my family, and then really present at work when I'm at work. And I think that's a it's a much nicer experience for everyone, really, because the kids don't feel like you know, daddies. I I read this, I read this um post once in a parenting group that I'm in where the mum, the the kids were like, Mom, we want you to take us to the playground. The dad's like, I'll take you to the playground. And the kids are like, You're always on your phone at the playground. Like, ah, and they're like, they're like six and seven years old. I'm like, Yeah, man. Like I'll we just that's something that I we've been really intentional about, is just not having devices when we're with the kids, because you know, it's um it's a distraction. So anyway, rant over.
SPEAKER_02In a few years, you'll have to be intentional about making sure your children don't have their phones when they're with you.
SPEAKER_05It's what dude got Goldie's already like Oscar's Oscar is it's a it's a like the phone is like the television now, it's like we have to monitor device time. And Goldie's this like she's discovered the phone and she's she gets it. And the thing is, Oscar's actually a really good photographer. So he'll get one of our phones and then you pick the phone up half an hour, and you're like, holy shit, check out these pictures of dinner. That's amazing. That belongs in a recipe book. He's just like off destroying something else, yeah. Well, we we do have a Maverick who's looking for a photographer, so uh um hey, quick question for you both. Uh, what what you know human beings are I think we're born to solve problems. If we don't choose the problems that we solve, then life just kind of throws problems at us. What problem are you trying to solve right now? I'll start with Jenny, maybe. Like what are you what are you trying to figure out at the moment?
SPEAKER_01Oh, such a good question. I recently launched a course. So I have my agency, right? Where I do done for you services of building websites. And I recently launched a course that serves the new coach who, you know, they don't have the cash and the resources to spend on a really fancy, all brand new website, but they they need a website, they need their first website for their coaching business. And um, and so I made a course that teaches them how to make just like the super simple website to help attract their ideal clients and I give them templates to you know set it all up, and it's it's really simple. Anyway, so I'm trying to figure out now how do I market two different offers on my website and to my email list in a way where they like don't compete with each other, but they anyway, so it's more of a marketing thing. Like as you add new offers to your business, how do you still do it to keep it simple, but also like communicate effectively who they're both a good fit for? And I think that you know, as we add new signature systems and stuff to our business, like that, yeah, it's just a kind of a question that comes up. That's my thing.
SPEAKER_05Awesome, love it. I might be able to help you with that. Uh, we should have a chat offline. Um, by the way, Dave Foy is watching the show. Dave Foy, it's late where you are, brother. What are you doing? You should be in bed. Hey, Dave Foy. Good to good to see you, dude. Uh thanks for uh thanks for hanging about. I he's one of my favorite humans, that man. I just love that man to bits. I miss him. Adam Silverman, what are you trying to fix at the moment? What's uh what problem are you trying to solve?
SPEAKER_00Uh man, for me, it's uh uh I think that there's two things on my plate right now. One is, you know, always the ever going uh time management, you know, just uh working through how to run these different businesses the way that I need to run them. So, you know, just trying to stay uh with time blocks and making sure that I'm focused um on the things I'm doing. Uh, and then the second side is particularly at Mule Town Digital, the business has really kind of gone into a why right now where we've got half of the business is like really big corporate clients doing really complicated tech things and there it's crazy, like in depth. And then the other half is like small business marketing. And so it's like, you know, I wake up and I don't know which brain I'm supposed to put on and you know which way I'm supposed to think. So that's kind of been, and I I think at some point the business will sort of determine which thing we are and will either off-branch another brand or we'll stop doing one of the other things. But it feels like, you know, the business is only three and a half years old, so it feels like I don't, you know, I don't need to make that decision yet. But that's kind of what's going on in my world.
SPEAKER_05How do you how do you I mean this is a big question for everyone, really, but how do you know what to focus on in any given day, or in fact, any given I like to think of the days as two blocks, right? There's like there's like morning and afternoon. I'm pretty much useless in the afternoon, so I just incubate a lot in the afternoon. I just faff about in the studio, play guitar, and think and come up with hairbrain ideas that I usually run past you and Simon for feedback. Um, and they go somewhere or they don't. But I'm not like, don't ask me to do anything mission critical in the afternoon. In the morning, I'm good. I like, but I I do, I've given myself permission just to kind of faff about in the afternoon and not be super productive because I know I'm thinking, right? How do you how do you know what to focus on in any given day? If you've got a list of like 15 things that get done, how do you triage and figure out what them what the big domino is?
SPEAKER_00I think I kind of honestly my wife answers that question for me a lot of times. Like she's really good at giving me um feedback as far as like what seems like it's the biggest thing, you know, because usually what I think is the big thing is probably not the big thing. Um, so a lot of times, honestly, I just ask for somebody else to look at it to go, like, if you or me, what do you think is gonna matter the most? I mean, that's that's usually kind of where I figure it out from.
SPEAKER_05Do you tend to feel yourself being pulled towards the stuff that is in your wheelhouse? Like that's I want to do that because I'm good at it, and this other stuff, which I know is really important, but I'd have no idea how to do it, kind of gets pushed aside.
SPEAKER_00No, I think I'm actually the opposite. I tend to go more towards the things that I'm not good at doing um because they kind of they have like an irritation factor for me. Like I don't like things that I can't figure out. So if it's between like doing something I'm really good at and going like, you know, the last couple months, I've just put myself in high level because I wanted to understand what it does, right? Well, it's it's a fairly steep learning curve, like it doesn't look like it, but when you get in there, if you're from scratch, like I did, um, you know, I didn't use any blueprints or frameworks, I just went in there and started building processes that took me four years to make outside of there. I just went in and started building them. And those to me, that's just like a I do better when I'm put up against something that I can't figure out. I get bored very easily. So, like once I learn something, I don't want to touch it anymore, which is why like once I got to a level of programming, I was like, I'm done with this. Somebody else, like, I can't, I don't want to learn anymore. I know enough and I'm done. I somebody else needs to do it. So I think I'm that's just kind of how my brain, how I'm wired, you know. I like the difficulty of something, you know, like that.
SPEAKER_05Jenny, um, we've actually got a time management training that you put together. Well, I think when you first joined Mavericks Club, which is in the in the members portal. How do you figure out, like you're really good at time blocking, how do you figure out, okay, well, this hour and a half I've got in front of the computer, these are the things that I'm I need to work on.
SPEAKER_01Yeah, I just have the strategy where I try to break things down into as small of a piece as seems easily doable in a specific time frame. So for example, I'm presenting at a conference in November where you know it's like a workshop where a whole bunch of coaches are gonna be there and I have an hour that I need to present. And I've never prepared anything that long before. And it seemed like this huge, overwhelming task like prepare your fearless business workshop presentation. It's like, oh my gosh, that seems really like a lot. And so I was like, all right, this is where Jenny, you're really good at this. Just sit down, literally write out every step of getting that presentation ready that that you're aware of now. Like obviously things come up and you have to kind of add to that list. But you know, I was like, all right, I need to outline every, you know, outline my talk. That's like a 30-minute thing. Like you can sit down and just what am I gonna say? What are the my six points or whatever, you know? And then after that, the next 30 minute chunk a week later, or how however often I wanna work on it, is outline the first bullet, you know, outline, flush it out kind of in a bullet pointed format. So and and I and so I just put that on my calendar. I was like, all right, I've got my list now of all the things I need to do, and then I'm gonna work on it every day. For 30 days, for 30 minutes every day. And then at the end of the month, like I'll have my whole thing written out. And I have confidence in that. I've got I've built enough trust in myself that like I know I'll show up and I'll actually do that 30 minutes every day, even when it's like I don't know what I'm talking about. You know, those thoughts kind of come up. So that's my strategy for anything big.
SPEAKER_05So break breaking it down into something that's not overwhelming and something that's achievable, and something that you don't look at it and freak out. Like it's it's interesting. Like I I I've learned that to when I write myself a to-do item to start with a verb, right? So it's like write, produce, edit, record, so it's a thing, right? And then it it's not like you know, um write script for new YouTube video, right? Because I would look at that and I would go, well, uh one, there's not enough data there for me to do anything with. And two, it's like now I'm looking at a blank page, which is awful. So I'd be really specific with like write outline for the free discoveries dumb video for YouTube. And I'm like, oh, cool, I can do that because I've got context and all I have to do is write the outline. Typically speaking, what I find is I just get into a role and I just do the whole thing, but I just need a starter, like a like a little recognition, you know. Like I get into it and then I'm an hour and a half later, I'm like, oh, well, the script's done. Um exactly. Interesting. And and how what are you what are your how do you know that your team, this is a tricky one. How do you know your team are working on the right thing at the right time? I have no friggin' idea what my team does, but I just trust that they're all grown-ups and they're all doing the right thing. So, you know, and Pete tells me if they're not. Um but how do you know your team are doing the right thing at the right time? How do you track that?
SPEAKER_01Yeah, I my my my developer tells me, she's like, Jenny, you know, when I ask her, hey, are how are you still liking working with me? How are things going and our one-to-ones? And she's like, Jenny, you are like the most organized person ever. Like you're so easy to work for. I still do all the project management and in our business, and I just have a system. Like I know when things need to be done by, and I have we have it all in our tasks in our project management system. So like, and I review it every day, and so does the team. So like yeah, we just I'm just a details person, and so that that part of it has come pretty easily to me. But having having a project management set up and having project templates and stuff has been really useful just so that like I know when things need to be done, and so does the team, and they're confident in our workflow too, which helps them enjoy working with us more. So yeah, that's kind of my love.
SPEAKER_05What's your project management tool that you use?
SPEAKER_01Oh, uh we use we you're gonna laugh. We use Notion for project management. And I wouldn't necessarily recommend it because you kind of have to hack it to make it work, but we just love it if it works, we love it so much.
SPEAKER_05I know people that use Slack as project management. If it works, it works. Uh, if it's not broke, don't fix it. Uh Silverman, how do you know your team are doing the right thing at the right time?
SPEAKER_00Um, I mean, the short answer is I probably don't know. Um, so in Milltown Digital in particular, um, my GM or ops director, Chris, he pretty much deals with that. So I only see the things that are stuck somewhere. So, like the we use um we manage in clickup and we use a program called EverHour, I think it is. Um, and so like when people hit thresholds of hours and stuff, I'll get notified and I can go look at those things, but usually I don't look at those reports, I just start asking, hey, what's going on with this? Like it looks like we're out of budget, like on purpose. Did we miss? Did sales miss? You know, like a lot of times I'm just looking at it from that perspective. So the details get managed by the department leads and Chris. And then I just kind of come in when everybody's uh you know, kind of trying to swim upstream, or somebody's usually someone's stuck at that point, you know.
SPEAKER_05Love it. Um, hey, just a quick little sidebar here in the uh in the comments, courtesy of Dave Foy. It's a true story. When I flew out to London and we shot the high-ticket sales funnel course, I met up with Dave Foy in real life. I booked an Airbnb in London and Dave came and met me, came down on the train and and knocked on the door and met me and came up. We realized while we were staying there that uh we were staying in Jamie Oliver's old flat in London where he first started his cooking show, had the big spiral staircase that came down. True story, um uh we stayed there and uh and then we went off and we shot the high-ticket sales funnel course and then went out to um Lee Jackson's live event and had a great week. And one of the things that Dave, one of the things that Dave and I admitted to each other during that week is that we were both really quite intimidated about working with each other because we'd both seen each other create content and create courses, and uh we were both a little bit intimidated about working with each other, and we both but we both felt like it's something that we had to do because Dave explained it like he felt like he was standing on the edge of a cliff, and and so he knew that he was doing the right thing because he was really uncomfortable about it. We had an amazing week, by the way. It was so much fun. We even did a little happy dance at the end, which is in the course. Um, and so so uh Segway, um, I'll try and make this relevant. What I'd love to hear from uh Adam and Jenny is how, like, Jenny, you're a certified life coach. How are you guys feeling about coaching other agency owners? Having been through the kind of the factory here and through the methodology and through the blueprint and through Mavericks Club, how are you feeling now? What kind of any kind of trepidation or or you know nervousness or anything that you're feeling about now turning around and helping other agency owners through this similar journey? And I'm totally throwing you under the bus here for an answer. We'll start with Jenny.
SPEAKER_01Well, of course, I mean, there's the trepidation of like, well, yeah, I'm a certified life coach, but I haven't actually like set up shop as a coach and like practiced and like gotten, you know, really confident in my coaching skills. But but I'm like, yeah, but you've been coaching your clients for like three years. So you'll be I'll I'll probably be fine. I don't think I'll I'll really uh traumatize anyone, but I'm just so excited though, because you know, when I we'll leave that to Adam.
SPEAKER_05We'll let we'll let Adam do the controller and you do the recovery.
SPEAKER_01Mostly though, I'm just really excited because you know, the how to start a business, like that how bit is important and it's useful. And like that's what I got the most out of from agency Mavericks when I first started my business when I first discovered, you know, all the way back in the WP elevation days. But mindset is just as important. It doesn't matter if you know the how if your head isn't in the right space because you're just not going to take action.
SPEAKER_05Right, exactly.
SPEAKER_01And so and and I was able to find the how through like you know, my certification and kind of going through that training and that community.
SPEAKER_05And I'm so excited to be a coach now with those mindset tools to be able to bring both the how and now also the mindset to maybe that's like sounds big of me to say that I'm not trying to like talk myself up, but like I'm just so excited to share these tools because in fact, full transparency, one of the conversations that Pete and I had over the last few months is that like you know, I I've always one of my plans at some point is because I've seen this work firsthand with myself and some clients, is that I would love to have a psychologist on the books in Australia and in the US. Obviously, there's a bunch of legal reasons why Australian psychologists can't deal with US clients, basically, because you guys sue the crap out of everyone if anything goes wrong. And in Australia, we don't do that because we're too drunk and too lazy. So our laws are a bit different. Uh, but I'd love to have a psychologist on the books here in Australia and and in the States because what I've seen over the years is that people get stuck, not because they don't have enough information, but they're just not taking enough action because there's some fog between their ears, which is preventing them doing the thing, right? And so when we were talking about the new coaches, I was saying to Pete, I would love it would be amazing for Jenny to come in for two reasons, purely selfishly. One is to bring your life coaching skills to help our members get unstuck from a mindset point of view, but also I just reckon completely selfishly, I just reckon I'll become a better coach by hanging out with you and learning about coaching because I think I'm pretty good at telling people what they should do, but I'm not that good at helping them kind of arrive at the destination themselves. And there's Pete and I have been talking about the difference between teaching and coaching. There's a big difference between teaching and coaching. And I don't think I'm uh a great coach. I think I'm a good educator and a good inspirer and a good motivator, but I don't think I've got the patience or the skills to be a very good coach. And so I'm really looking forward to tapping into your expertise and uh hopefully becoming a better coach. So thanks for being here. We're really, really grateful.
SPEAKER_02Uh Silverman. We we like you too, Adam.
SPEAKER_00Well, you know, I appreciate that. Well, I mean, Emily has said something about like you'll cover any uh therapist fees that I cause in coaching. So uh, you know, that that really kind of frees me out to say whatever I want to say.
unknownI'm just kidding.
SPEAKER_00Uh no, I mean, I think for me it's it's like I go back, I have flashbacks of like, you know, uh 17 and 18-year-old Adam trying to teach drum lessons to kids, you know, and I remember just being like, okay, for the last time, you hold it like this, you don't do like it made me crazy, but but it but it was teaching and coaching is such a a different, you know, avenue. And I for me, um, I think I've learned a lot of ways to not do things, you know, I've learned a lot of ways to get stuck and um just have the perspective of, you know, how can you do this with the least amount of you know um resistance in in your business? Because there it's like, I don't know, the the linear brain that I have just works really well with going from A to B to C to D. And so I think that's gonna be fun. I'm definitely nervous because I've never done this before, you know. So it's a little bit of a it's a just kind of a mentality shift for me. Um, but hopefully I'll be able to help some people, you know, get unstuck.
SPEAKER_05One of the things also that I never realized when I started coaching or educating, one my one of my mentors actually said it to me, Ed Dale. He said, if you think you know something, teach it or coach it or help other people discover it. Because you you you just you have to become really good at the thing because you you otherwise you can't like you just you don't advise or help someone with something unless you doesn't mean you have to be a a a complete subject matter expert, but you at least need to have you know, you need to sharpen your own saw before you can help others. You need to fit your own mask first, right? And so just the fact that you're gonna be working with other agency owners and helping them overcome their challenges is actually gonna help it, I I think and I've experienced will make you a better business owner because you'll you get off a call with someone, you're like, huh, I should really do that in my business, you know.
SPEAKER_02You actually you actually learn differently when you uh purposely learn to teach.
SPEAKER_03Yeah.
SPEAKER_02You know, if you're if you intend to learn something so you can teach it, you learn it more thoroughly and better, and and it's just a better experience for you, and uh than of course for whoever you're teaching.
SPEAKER_05So yeah. Um Pete, what are you most excited about having two new coaches on the team?
SPEAKER_02Well, being able to handle the uh the growing number of Mavericks and Mavericks Club and the growing number of what do we call them? Do we call them accelerators in Excel Accelerator?
SPEAKER_05I kind of members of SARS Accelerator. I think we call them pilots, people who are in SARS Accelerator. I still think of them as pir pilot, not pirates, pilots.
SPEAKER_02Pirates.
SPEAKER_05And people in people in Mavericks are kind of top guns. That's how I kind of think of it in my head.
SPEAKER_02Digital marketing pirating, that's a different course. Um so yeah, I'm excited about being able to fill the gaps of the growing because you know our coaches all run um successful agencies. So I can only I can only pull so much time out of um Johnny and Christina, and they're they're they've given me everything that they can possibly give me. So we need to expand that. And I'm really I'm really excited about having more um more brains in the mix, more more opinions, more everything, more personalities. Um yeah, I'm just excited. I'm excited about the fact that they meet they check all my boxes, these new coaches check all my boxes. Um, you know, you have to you have to for me, if I'm hiring a new coach, it has to be someone who has gone through Mavericks Club and excelled. Specifically been coached by me. No, we're just kidding. Giving about that one. Um fit the culture uh and have are already giving back to the community at a very high level. And both of you two have been doing that for a long time. The only thing I'm worried about, and I'm gonna take care of this by sending you a care package, I'm gonna send you the right color blue for your offices so we can put some blue blue walls in your office, and and then we'll and then we'll sign the paychecks.
SPEAKER_00I have I have two offices, Pete. I just want to I'll get you the square footage. Okay, good. Love it.
SPEAKER_02So yeah, I'm I'm excited about having them on board just to uh just to grow the team and and and help more people. Like more the more the more people we help, the better off I feel. And I will tell you both. Um you know, you've run successful agencies, you've grown successful agencies from nothing to success. And um I will guarantee you that coaching is about to be the most rewarding thing you've ever done in your career. So you get so much out of it.
SPEAKER_05Um now you also what was uh what was really exciting for me and very rewarding and validating for me was to see both of you guys on stage at MavCon, which was organized before you were coaches, you were just getting up and doing a presentation as a Mavericks club member. But I then I kind of knew that you were coming on board as coaches, and then I saw you present at Mavcon. I was like, oh, you're you guys are just both, and I'm not saying this to you know blow smoke where it doesn't belong, but you guys are both just naturals on stage in front of people, in front of the camera, behind the microphone. Like you just present really well and have a great disposition. And I know that our members in Sales Accelerator and Mavericks Club are going to get a lot out of hanging out with you guys and learning from you guys and being mentored uh and becoming friends with you guys. So super appreciative that you guys have joined the team. Thank you so much. And and a big uh shout out to Pete for making the call. And uh, you know, I wasn't part of this decision-making process at all, which is awesome and very rewarding for me. Uh, yeah, and I'm super excited to see uh to see where we go from here and what you guys do.
SPEAKER_00Thank you.
SPEAKER_05Awesome. Yeah, it's so fun. Yeah. All right, look for look forward to hanging out again in real life soon. Cool gang. All right, we're at the top of the hour now. It's uh 50 seconds to go, and this is the agency hour. So thanks for being a part of it. Any parting words?
SPEAKER_02Not for me. We're all good.
SPEAKER_01We don't say that anymore.
SPEAKER_02And I was like, wait a minute.
SPEAKER_00We don't really have a keep the conversation going. Do we need to say that? Yeah, keep the conversation going.
SPEAKER_05By the way, uh, feel free to tag these guys in the Digital Mavericks Facebook group. If you're listening to this podcast and you're not in the group, please come and join the Digital Mavericks Facebook group and tag Adam Silverman or Jenny Lakin and ask them any questions at all. And uh yeah, keep the conversation going there. And in the meantime, we look forward to speaking with you again next week on the Agency Hour. I don't exactly know who the guest is next week, but we'll put that in the group. We are now streaming onto our Facebook page and our YouTube channel. And then, of course, within about 24 hours, we publish the audio of this as a podcast, which you can find on all the usual podcast channels.
SPEAKER_02So thanks for being a part of the part of it. I believe it's Dr. Shelley, by the way.
SPEAKER_05Ah, Dr. Sherry Walling. Awesome. Looking forward to that. All right, we'll see you all again next week. Bye for now.
SPEAKER_04Thanks for listening to the Agency Hour Podcast. Subscribe at Apple Podcasts, Spotify, Pocket Cast, Audible, and wherever you like to listen. You can catch all of the Agency Hour episodes on our YouTube channel at youtube.com slash agencymaveric. Or you can get involved. Check out our free digital mavericks Facebook, where we broadcast these episodes live throughout the community every week, along with it on the channel. We'll see you next.