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CHAT GPT BONANZA: How To Cash In On the AI Gold Rush
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So now you know tonality, now it knows your voice, now you got concepts, and you can go back to a filing cabinet and be like, can you write me this specific style of thing? Yeah, you you're gone places now.
SPEAKER_01Welcome to the Agency Hour Podcast. This week we're joined by Listmaster and Rainmaker Jules Dan. Jules is our copywriter, our copy strategist, our certified list manager, if that's a thing, and he will hopefully eventually train ChatGPT to do his job for him. In this episode, we discuss cloning my voice with additional Julesism, the idea of ChatGPT replacing us, the four principles to making ChatGPT sound good, and how to cash in on the ChatGPT Gold Rush. I'm Troy Dean. Stay with us. Jules Dan, welcome to the Agency Hour Podcast. How are you, brother? Oh, it's round two.
SPEAKER_04Thank you so much for having me on, Troy.
SPEAKER_01It is round two. Very few people get invited back, mate. In fact, I'm gonna have to have a bit of a word with security because I don't know how you got through the door. Um now, for those that don't know, who are you and what do you do here with us? How do we know you? What's the context?
SPEAKER_04Yep, so um I've heard a good lesson that's to label yourself before other people label you. So I am the uh listmaster and rainmaker at Agency Mavericks. I also, in most boring terms, if you're a commodity, is that I would manage people's email list. Um, but I'd but uh I want to call it something more sexy. So basically I work behind the scenes and Troy has lifted the veil before in the past, but um I basically have cloned uh Troy's voice and turned them into nurture campaigns for our email list and also for our Facebook group, Digital Maverick Facebook group. And yeah, I help bring in leads with email and copy and anything launch related. So uh there's a lot that I do behind the scenes, but um yeah, does that sort of circle what you think it might do?
SPEAKER_01Yeah, I had someone ping me recently in Messenger saying, hey dude, who's writing the posts in your group? Uh it doesn't, it doesn't sound like you. And I said, uh go back and watch this episode or listen to this episode of the podcast where I outed myself. What happens is so and also just so everyone else listening knows, Jules isn't just making stuff up and sending emails and posting in the group willy-nilly. I send Jules Voxer messages throughout the week. We hang out when he's in Melbourne, he comes into the studio and we hang out and he interviews me. Well, not interviews, but we have conversations which you record on your smartphone and then you transcribe that stuff and you So all of the stories and the words that are going out in the emails and the and the posts come from my experience and my stories, but I'm not actually doing the one writing it or scheduling it. You bring your expertise and your copywriting formulas and your experience into the content, but it's not like you're just making up a story that I know nothing about. I just want to be clear and transparent with people.
SPEAKER_04Exactly, yeah. I might bring my own jewels onto the table, and that's why I might be thinking, hey, it's like young people, but uh for the most part, I think I think most people it's you Troy because we get love letters sometimes, and I think that's kind of cool.
SPEAKER_01We do, and also I have a buddy of mine who is uh he's in his mid to late 50s and he works at a large agency and he comes from he used to work in advertising in New York. In fact, he worked with um the guy, Lee, whose last name I can't remember, he was the guy that basically came up with the think different campaign for Steve Jobs at Apple, right? And my buddy worked under him at an agency, and uh Rich pinged me recently and he said, Dude, the posts in your Facebook group are awesome. I find myself stopping and reading the entire post. Like, that's really great. And I'm like, Yes, I'm not doing that, mate. Uh that's Jules, he's doing that. And he said, Well, he's an asset, hang on to him. And I said, Yes, we are, get your hands off. Um that's good to know that. Yeah, and this is from a this is from like an old school advertising dude who's got like been through that whole machine. So um, and also it's not like I don't I just don't have the concentration span to do that, right? I can talk, but to sit down, I don't know, something weird happens when I sit down and look at a computer, my brain just goes to mush. And also formulating it into a into a Facebook post. Like I'm just like stick a camera on, put a microphone in front of me, and I'll talk. But writing it into a post which is engaging with the right spacing and emojis and all that kind of stuff, I just don't have the attention span for it. Yeah. Just while you're here.
SPEAKER_04Well, you've got the power of video, which you've got camera presence, which you know, a lot of not a lot of people like when most people start their YouTube channel and they're uh it's it's a bit cringy, but um no, you've got that nice for your presence. Um we compliment each other. Yes, that's right.
SPEAKER_01We're sticking our sweet spot. Now it we it with the it the title of this episode I'm led to believe was not written by ChatGPT. No, but the top you wrote you wrote this yourself. It's the Chat GPT Bonanza. Is it how to make bank with chat GPT? How to cash in on the AI gold rush. Out of cash in on the AI gold rush. I love it, love it. Um now I full transparency as well. I have been and still remain a little bit skeptical of chat GPT. Not of the technology itself, but people are running for the hills going, oh my god, I'm gonna be replaced by ChatGPT. I've seen the same thing happen with page builders. Web designers are like, well, if page builders are so easy, then I'm gonna be replaced. I've seen the same thing happen with Jasper when it came out or Jarvis or whatever that thing's called now. Um you know, well, this copywriting's gonna replace me. I've seen this happen a lot. I'm not I'm impressed by Chat GPT, but I don't think it's going to revolutionize and replace people the way that they think it is. So, and I've been educated by you around how to actually use this thing, and I'm finding it amazing, like it's really good. Um, but you have a very particular take on this. Maybe just I'll just tee you up and you can kind of say, like, why have you gone all in? Because here's the thing a new piece of technology comes across our desk like this, and you make a decision, don't you? You go, well, I can just ignore this and it will go away, or like like Clubhouse did. Remember that? Remember Clubhouse?
SPEAKER_04Everyone that's sad. Like everyone cloned them or it just became irrelevant.
SPEAKER_01Oh my god. I mean, I just I I logged in once and went, This is bullshit, and just got out and ignored it and it went away. But some things you ignore and they don't go away, right? Like herpes.
SPEAKER_03Oh my god.
SPEAKER_01Sorry. Can't believe I just said that. Uh um so why why did you hey I moved house yesterday, I'm underslept. I'm underslept. Why did you decide to not ignore Chat GPT?
SPEAKER_04I knew I knew there was potential in it, and at the same time, it was hard to steer it in the way that I wanted to. I I saw I went through all the Facebook groups, I went through different people being like, look at this, look at what we can produce. And then maybe like you, I was like, Yeah, like it's not that good, you know, like it's okay, but I could write better. Um, and the story is that so with Sales Accelerator, when you come in, a way for us to help you get leads really quickly is uh through our special methods, and what is it's like no secret, it's it's a Facebook lead ad, which then we teach you how to then close those leads into a paid discovery workshop, which is what we call get paid to close. Now, the issue is that what if you've never written an ad before? Well, that's why we've got this ad writing workshop. I've run, I've got some people come in, bring so I've got people come in, they submit their ad, I critique them, I give them some feedback to make them better. And some people got the advice and were like, great, and then just started running the ads. But some people never written copy before, but maybe I uh versed in persuasive writing, and it felt like the next time they submitted it, it was the same, or the next few submissions I all got were exactly the same, it was just not good. So I was like, how do I speed this up so that I can give people a first draft that's good enough, like a B B plus level, and then we can come back to the workshop and I'll make it into an A plus, and then we can go from there. And that's when I got busy. The problem is that I think maybe you can find this as well, Troy, is that if there's just too much stuff going on your day-to-day, it's hard to just immerse yourself and get really stuck into it. So I went down to the beach for a week and I said the only thing I'm doing is understanding chat GPT, and that's what I did. So every single day from about 5 a.m. until night, I was just testing, testing, testing different ways so that you could make it um not sound bad and actually give it something, give you something helpful. And I reverse engineered a way so that you can get ChatGPT to give you somewhat of a good first draft. And from there, I'm like, okay, well, this is just the beginning because I've given it some pretty primitive prompts, like what if I go deeper? And um there's I found there's four principles to make it sound somewhat good. I'm sure there's gonna be more principles later, but if you've ever wondered, because it really it's if you've seen some of the messages it says, Are you struggling with like or do you find? And it's like, does this sound like a late night infomercial for the shamwell or something?
SPEAKER_01Yeah, exactly. That's what, and that's I think when I first started using Chat GPT before I knew how to prompt it, before I started hanging out with you, I was getting the same kind of stuff, and I'm like, Oh, this just it does. It sounds like a in Australia we have a guy called uh Tim Shaw, he's the Demtel man, and he was the one that was famous for saying, but wait, there's more. And uh that's kind of how it felt. I'm like, well, this is if you sure, if you don't write if you've never written content, this might be fast, but it's shit. It's not I wouldn't publish it, right? It's not very good, it's a bit embarrassing. So exactly so four principles, mate. Sounds like a checklist. Oh, sounds like a framework. Um, do you want to kick us off? Should I ask you what the first one is? Uh we can do that, sure. Should we actually before we do that, who who is this right for? Who is like just talk to me a little bit about who you think people listening to this, if they are still listening and haven't tuned out after my bad dad jokes, uh and and they're sitting there going, well, I've already like who do you think can just ignore this?
SPEAKER_04Well, if you don't have your own business, then maybe if you're selling stuff, if you're delivering stuff for clients, is there's some some piece of marketing that you could use to make this better? Um, you say who is it not for, who is it for?
SPEAKER_01Same, well, one on the same, really. Like who like if someone I always like to think, I always say, you know, um, if you're already doing XYZ, then you can ignore this, right? So so for an agency who comes into our world, I would say, look, if you're an agency who's already doing $100,000 a month and you're not working in the business at all, then you can probably I mean we we could hang out and have a chat and you could probably learn some stuff and I can help you understand what to do next. But that's really where we get agencies too. Like we we help agencies get to seven figures a year and not be stuck in the business. So if you're already there, maybe you should go hang out in another mastermind, right? So if you're already, if you've already got all your content dialed in, you've already got your sales copy dialed in, you've already got, and you've streamlined the process and it's not taking you any longer than five minutes a week, then you probably don't need to listen to this because it sounds like you've already got it nailed, right? So by saying who it's not for, I guess I'm trying to paint a picture of what life could look like if you use this and if you get it dialed in.
SPEAKER_04Yeah, okay. I'll ask some like more other questions. Like, are you consistent with your content? That's what most people are not consistent with their content. Like, do you have issues coming up with fresh ideas? That's another thing. Do you find it hard to maybe write content that speaks to a customer pain point because you might be guessing? That's another one. So this these are tools that I've found that Chat GPT can help you with. It's not the BLN all. I'm not here praising it because sometimes it can be wrong. And I think we found that on the last workshop that some of the details are incorrect, but for the most part, you know, it it does give you good stuff, and it's just your job as the expert to be like, well, that's not correct. Um, but those three things I asked, I don't know where that came from. That was just downloaded, but yeah, it's good.
SPEAKER_01Yeah, yeah. Did you get that from ChatGPT? Yeah, kind of all right. So principle, what's the first principle when you when using Chat GPT to not make it suck and actually make it useful? What's the first principle?
SPEAKER_04First principle is that it has to analyze tonality. So it doesn't understand if so, let's just say if every time I was going to ChatGPT and I said, write me a curiosity-based subject line or make this more funny or whatever else. It always gave me just a little bit better, but just not quite. But it understands concepts very well and it understands if you feed it like a specific thing, it will give you uh what the actual tonality is. So let's just say I type in, I've actually got the prompt here. So you would say something like, analyze the following text for style and tone of voice, apply the exact style and tone of voice to all your future responses, and then you put in quotation mark, and then you put in your piece of copy. And then down the bottom, it's gonna be like it's gonna say this style of text is energetic and engaging with a playful and humorous tone of voice. Um, the tone is confident, enthusiastic with the author positioning themselves as an expert. So then what you can do is later you can be like, write me a Facebook post or something, something, something, and then we'll give you some garbled mess, and you can say, What happened to writing in a style that's energetic, engaging, with a playful, playfulness of or like humor, whatever? And you're getting it closer back, but the more you can get it to analyze a voice and give it a name, so at the start being like, Hey guys, this is Jules, and then you open with your piece of content, and then it's gonna tell you what the analysis is. And if you say this is how Jules writes, do you understand?
SPEAKER_01Like, yes, I understand. Wow.
SPEAKER_04So then you can start going down the rabbit hole like that.
SPEAKER_01Wow. So you so you could effectively you could effectively have different characters that you ask Chat GP to write. So you could say, write this piece of content in the voice of Dave the pool guy, because you've previously trained it that that's how Dave the pool guy talks, and then you could also say, and also do it in the voice of Rose the Florist.
SPEAKER_04Yes, definitely. It does take some manoeuvring as well, like it's not gonna be perfect, and this is like the second part, which I said you have to keep steering it back on track because it will it will always go off on tangents. So for instance, um like I said before, what happened to writing like Troy? What happened to writing in an amusing and funny tone? Or and then you say like in the same prompt, rewrite this example, and it might not get there the first time, but the more you get it to like can you get can you please analyze this again? And it will like yes, and it'll please tell me what this piece of information is, and you feed it to it, and you go and feed it and feed it and feed it. Now, what I found though, Troy, is that before you before you want to you know let me go or whatever, um you try to give it an original idea, I'm like, okay, write in style of Troy, and this is what the email is about. It's still not quite there. But the reason why I wanted to do this is because it's like, especially for emails, it's like 50-60% for an ad though, it's actually it's a lot better because it's shorter, you don't have as much advantage to use personality and go on a side story or whatever because you can be more concise, and it's harder to be that more playful with an email, but you can get somewhat there using those first two principles.
SPEAKER_01Well, okay, so analyze tonality. So give it a piece of content that you like the tone of. So, for example, if you're working with a client, you could take a piece of content that the client's actually written themselves and is their personality and their tone of voice. You feed that to ChatGPT and say, analyze this, and let's name this Dave the pool guy. And ChatGPT will say, Well, okay, this is written with this kind of authoritarian but irreverent kind of tone of voice. Great, that's Dave the pool guy. And so in future, write with Dave the Pool guy, right?
SPEAKER_02Yep.
SPEAKER_01So the second principle is you've always got to be bringing it back on track, a bit like human beings. You've got to be constantly kind of just redirecting them, redirecting their focus, right?
SPEAKER_04Yeah, exactly. So I've actually got a uh a mini course on how this all works, and in in the mini course, I give the analogy of like chat GPT is like a kid who wants a smack, but you can't say you want to smack your kid anymore, so it's like it's like a doberman because dobermans need to be um know who's the boss, and you can't be below the dopamin, so you gotta give it a smack to like let it know who's boss, yeah.
SPEAKER_01And um it's funny, I talk to my kids about the old days when people used to hit their children. Exactly. And the days when I grew up, by the way. I don't know when it changed. Why did it change? Why did they take that away from parenting? Sorry, I digress. Um, all right, principle number three. So let's recap here. Hang on a second. We're we're getting chat we're asking ChatGP to analyse tonality by feeding it content, we're then redirecting it and keeping it back on track. Hey, what happened to writing like Dave the pool guy, right? Because ChatGP gets distracted like any good human being with ADHD. And principle number three.
SPEAKER_04Okay, sure. So this next part comes from experience, and this is where if you've had more time in the field, then you're gonna have the upper hand over someone who's just downloaded the 50 best prompts from some lead magnet, right? So I was a bit frustrated when I wrote, write me a curiosity pack subject line and make it exciting. And it gave me probably about I would rate it three out of ten, three being terrible.
SPEAKER_00Did you give it a did you give it a topic or was it was it just like write me a curiosity-based headline and make it exciting about oh yeah, make it exciting about about um I don't know, generating leads or something like that.
SPEAKER_04And it was really bad. But because I'm a student of copy and marking persuasion, and you know you might know concepts, right? So for instance, I said, imagine you're a writer for the National Enquirer tabloid. You're gonna write me several curiosity-packed subject lines, each subject line should be oozing with excitement and controversy, and that made it probably like a seven to eight out of ten, those subject lines so much better. Just because it knew the concept of national enquirer.
SPEAKER_01Wow. How, how, I mean, if I just tell me how ChatGPT works. Like, is it just scrape is it just scraping content?
SPEAKER_03I don't know. I do not know.
SPEAKER_01Like if I you know you go to Chat GPT says, do you know who Michael Jordan is? And it says yes, and it gives you the whole download of Michael Jordan's life. Is that just scraping Wikipedia or like how does how is that we we don't know?
SPEAKER_04It's I don't know. All I know is it's not connected to the internet for safety purposes, and they've fed it data up until 2020. So from 2021 to now, they're fed it data. Um, but in terms of the mechanics, yeah, wrong podcast guest.
SPEAKER_01It's not connected to the internet.
SPEAKER_04No. You heard some stories of AI going evil or going communist or whatever.
SPEAKER_01I've heard some stories of I think I don't know what I can't remember if it was Microsoft or IBM that were developing these robots.
SPEAKER_04Microsoft being it went it went weird.
SPEAKER_01Right, and they'd shut it down because it started communicating to itself and the engineers couldn't. There was a story with two robots that were built, and these engineers observed that it started inventing its own language. So it started communicating the robots started communicating to each other. I'm not talking about actual robots walking around like C3PR, I'm talking about computer robots that started communicating with each other in a language that the engineers didn't understand.
SPEAKER_00That's scary.
SPEAKER_01But they realized there was a call and response going on and they couldn't decipher it, and they realized that the robots were trying to communicate in c in secret without the engineers knowing what was going on. That the robots were intentionally trying to subvert the engineers by communicating. So they shut it down, they were like, fuck this. They turned it off and went stop. Right. So ChatGPT is not connected to the internet.
SPEAKER_04I could be that's what I've heard before from several sources, but I could be wrong.
SPEAKER_01Okay. So so the so principle number three, just just recap, principal number three is Yeah.
SPEAKER_04So the the principle is to fine tune prompts again and again. And if you can use your experience in a way so it can link with concepts, then you have the up at hand. I can't give you the concepts because your industry is different. Yeah. But National Enquirer, if you're a good copywriter, you know that's what a sensationalist article was. Yes. And it just grabbed people in because of because of those hooks.
SPEAKER_01So the other day uh I was playing around with ChatGPT and I was like, I wonder if it would help I'm gonna start a new YouTube channel uh in a completely different um uh sector, but I was like, I wonder if it'll help me I wonder if it'll just fast track this, right? And so instead of saying, hey, write me uh give me some ideas for a new YouTube channel based on blah, I said can you uh help me write uh a YouTube strategy? Can you help me write a content strategy for a new YouTube channel based around music education? And it asked me some clarifying questions, which I was not expecting. It said, so I was so instead of just going, hey, bake me a cake, I said, Hey, can you bake me a cake? Right? So I wanted to know if it could do, or can you give me a recipe for a cake? And what it so instead of just saying, give me a recipe for a cake, I said, can you give me a recipe? Like, is this possible? Can you do you have the ability to give me a recipe for a cake? And it asked me some clarifying questions. It said, Yes, who's your target audience? Uh, what do you want them to learn? Uh, what is, you know, asked me a bunch of questions, which I answered, and then it wrote me a strategy for a YouTube channel, which was I I would sell that I would sell that strategy to a client and charge them five grand. It was it was incredible. But all I did was asked it first if it could do it, and gave it an opportunity to ask me some clarifying questions, which I was not expecting at all. I it was like I was having a conversation with a consultant, right? Which kind of blew my mind. Um and that was like I feel I feel like I was kind of pre-prompting it before I was just giving it the prompt. Like, write me a blog post on swimming pools, but instead I said, Hey, can you write me a blog post about swimming pools? And it asked me what type of swimming pool is it above ground?
SPEAKER_04Way better prompt.
SPEAKER_01Yeah, it was like, holy shit. Okay, so principle number three is refine the prompts based on your experience.
SPEAKER_04Experience and link it with concepts so it can understand it. Yeah, yeah, yeah. So this fourth part is you've got the good prompt, you've got maybe good um, you know how to analyze it, you got a good prompt, you're steering it back on track, you got some concepts, but at the same time, it's like it where do you where do you give it data? Like it has to analyze data for it to understand how to write well. So uh shameless plug. So this is what I show on my free mini course. So I actually give you some um high quality data and I tell you how to do it, Troy. So excellent. I've built this swipe file the last two years or so, or three years of like so many different marketers, right? And then I went through on like what launch what launches or what uh like live events or what webinars did the best, and then I took some of their copy so you can analyze for yourself, and then so you can pop it in there without being like, where do I look? So that's inside um my my little mini course. But back on point, if you're able to then so here's the thing, right? Um, you've got to feed it quality data because if you just go through all your content, like your last every single broadcast email, and you chuck it in there, you say analyze, analyze, analyze, chances are it's gonna give you some Frankenstein piece of copy because what's happening is that you're meshing it with a value email, you're meshing it with an email that leads to a podcast, you're meshing it with a launch and doesn't know specifically how to sift it like a filing cabinet. Like ideally, you want to give Chat GPT a filing cabinet so it can go, okay, today we're writing a value email. Today we're writing an email that goes to a blog post, today we're doing a promotional style email. So if you have this data and you say, I want you to analyze these emails, these are value emails. The purpose of these emails are to do X, Y, and Z. Can you analyze these for me? Yes. And then you would feed it value-based emails and it knows how to do it. And then you would say, Okay, good, now you know that. We're gonna cover how to write a promotional email. A promotional email should follow this structure. I'm gonna feed you some examples. Are you ready? Yes. And you feed it some examples, and then so now you know tonality, now it knows your voice, now you got concepts, and you can go back to a filing cabinet and be like, Can you write me this specific style of thing? Yeah, you're gone places now.
SPEAKER_01Question that you probably can't answer.
SPEAKER_04Yes.
SPEAKER_01If I'm doing this with my chat GPT account and you're doing it with your chat GPT account, is the data you're feeding it making my version of Chat GPT smarter? Or is the data that I'm feeding my account exclusive to me?
SPEAKER_04It seems to be like, okay, I don't know the answer, but it seems to be like a new thread is like a blank slate almost. But you keep so I have a thread that I've been going and going and going. Because I so just for context, Troy, I built six YouTube videos after I understand these four principles. I'm like, okay, how do I write bullets? How do I write a lead magnet? How do I write a Facebook ad? And because I kept it in the same thread, it got better and better and better each time because it was just learning from how Jules writes. And he doesn't write like this because I kept telling it, like, stop. Um is that how we answer your question? I don't know if it communicates between one account to another. What I'm finding is that when you start a new like new chat, it's like a blank slate.
SPEAKER_01Got it. So you keep that thread going. So if you imagine if you were doing this for clients, for example, if you were using ChatGP to develop content for clients, you might have a thread for each client.
SPEAKER_04I would, yeah, probably do that.
SPEAKER_01Okay, got it. Well, you might have multiple threads for each client. Interesting. Um what's the in your so let's just recap the four principles. One is uh analyze tonality. Analyze tonality. So give it tone of voice to analyze. Two is keep it on track, just keep constantly bringing it back on track.
SPEAKER_04And the prompt is what happened to writing like and then you were reminded.
SPEAKER_01Number three is uh I've forgotten fine-tune the prompts.
SPEAKER_04Fine-tune the prompts again and again. Use concepts from your experience.
SPEAKER_01Use concepts from the real world, okay. And then number four is give it quality quality data. Quality data. Um so obviously like going to you know, going to a copywriter's website and just swiping their copy and feeding that into ChatGPT is going to give you that's you know, that's gonna give you a model, right? But it's not it's gonna give you their model, it's gonna give you their tone, it's not that's not that might be a way to practice and experiment with ChatGP, but it's not the answer.
SPEAKER_04But that's their website, right?
SPEAKER_01Yeah.
SPEAKER_04You have to then go through their emails and sift what is value, what is promotional. You could do that, right? Or you could just sign up for my free thing and I've done it for you.
SPEAKER_00Exactly. Awesome.
SPEAKER_04By the way, so where do people get where do people get the free thing? Okay, I've I've been plugging it pretty hard. So thank you for being patient. I've got it in the chat. It's it's called um jewelsan.com forward slash four hour GPT cash campaign. Um it's just like a landing page and um that was written by Chat GPT. It was it was surprisingly not written by a chat GPT.
SPEAKER_01In fact, the whole course is presented by an AI version of Jules that looks remarkably like me. Um no, not true. Uh so Julesdan.com slash four hour chat GPT cash something. We'll we'll put a link in the show notes. So just if you're listening to this podcast, stop what you're doing, open whatever device you're on, and click the link and go and download uh Jules' uh free course, is it? The free mini course?
SPEAKER_04It's a free mini course.
SPEAKER_01Right, free mini course. Won't cost you anything except your time. And then you'll learn how to use chat GP to save that time back. So there you go.
SPEAKER_04Yeah. So we'll see. It's called it's by the way, it's called the four-hour GPT cash campaign. So I can teach you how to create a campaign in under four hours, but the skill itself obviously takes a bit more than that. But as soon as you learn the skill, yeah.
SPEAKER_01Now here's the other thing, you've got to have a product to be uh and you've got to have a way of audience. Yeah, and an audience and a way of accepting money. I see this happen all the time. People in the ClickFunnels Facebook group, they they chime in and they go, right, I've signed up and I've built my funnel. Where's my money? So, well, hang on, dude, what do you where's your audience? What you don't even have a product yet, and you don't have a checkout plugged in, so you have no way of collecting money, you don't have a Stripe account. Like, come on, get your shit together. So you've got to have a way of accepting money from people. I can't under I can't overstate this by the way. 97% of the population are employees. 3% are employers. So the way to collect cash from the 97% is to become one of the 3% and put up a cash register, otherwise known as a Stripe account or a merchant account. You've got to get that. Then you've got to have a product to sell and an audience to sell it to. Otherwise, you can't make any money out of this stuff unless you're doing it for clients. If your clients have product and audience and a way of accepting money, then great. You can use this and you can help them generate more cash and clip the ticket on the way through. Um do you So Chat GPT is is is written content, right? Uh there's also AI and code. And code, yeah. And code. Right. So it's still it's it's it's it's ones and zeros, right? It's it's text-based content. There is AI that's producing art. There is a bunch of DALA. Right, and there's a bunch of people using that for social posts now, right? Jasper is also doing right. There is um I'm curious about video, and I know that there are companies working on this, right? I'm curious about video, audio, and music. Yeah. Where do you where do you see AI going in that space?
SPEAKER_04It's it's interesting, especially around authenticity, right? Who who made it and who's who's a fake, or who's just changing it ever so slightly, or it doesn't seem so outrageous, but it's like it's like Animal Farm where the pigs start changing the stuff slowly and slowly until they've just gaslighted everyone. Yeah. So that's that's super interesting. Um, I don't know if that's gonna I've just I don't know if I've given AI an idea or not.
SPEAKER_01But uh because fast forward three years, you could be following someone on social media, seeing their videos, listening to their audio, looking at their social posts, reading all their content, and it might not be them at all. It might be it could be I mean that's the danger with with this technology, right? Is that you could effectively replicate someone's identity and pass it off, pass them off as being completely authentic, but it's not.
SPEAKER_04Or Homozy even said it can clone people who don't even exist. So there's like you can actually do that, yeah. And it takes all the best performing posts of someone who's controversial and then puts that into a content strategy, and then they blow up, but they're not actually real people.
SPEAKER_01Wow, I'm totally gonna do that. I am totally gonna do that just to see if I how far I can get away with it. We need to come up with a name of a fake character. That's that's great. I love it. I'm totally doing Dave the pool guy. There we go. Dave the pool guy. I'm gonna be Dave the pool guy. That's great. For the rich and famous, I'm just the pool guy that serves the rich and famous in LA and I'll document my life.
SPEAKER_04That's and while there's an evil side to it, like if you're really smart and you've got skills in marketing, you could just create this fake persona or something and then you know help people out in the process. Um, but you don't have to be there present. You can anyway, we're going off the tangent there, but of course we are.
SPEAKER_01That's my job. So what's the what's the business model behind like as a as a copywriter or a content strategist or a you know, like how because you're about to leave the country and go off on a digital nomad year round the world, right? How are you planning on using Chat GPT as a freelance digital nomad?
SPEAKER_04I uh I still I don't see it replacing me writing emails for you because or other clients, because it's like, let's just put it like this if you've just had a story, right? There's lots of like yesterday, there's lots of nuances, and you've just told me that in the Voxer. If I'm gonna be typing in all these things like and mention this and do this, I've I by the time I've already told it all to do this, I could have just written the email, you know. And I could have written the way I wanted it.
SPEAKER_01Do you Do you think there's by the way, I wouldn't give a shit if um if you got it to this point. In fact, I would applaud you for getting it at this point, but do you think it's possible where do you think it's possible where Chat GPT could and I I'm not saying now, but I'm saying, do you think at some point in the future it's possible that ChatGPT sends me a message in Slack saying, Hey dude, it's Jules. I need you to tell me what's been happening the last seven days, tell me an interesting story about this. I send the message, audio message back in Slack, and an AI reads it and writes the email, and you're not there anymore.
SPEAKER_02Probably.
SPEAKER_01Right. I won't probably I I'll tell you why that's interesting to me because at that point, I'll tell you why as a client it's interesting. Because at some point you are gonna tap out, right? You're not there yet, but at some point you will you'll have so many clients you'll be like, I can't do this anymore. I have to either put my prices up or I have to hire someone, right? The most valuable thing that you offer, I think, to me as a client is your ability to think strategically about what we should do next to add as much value to our audience as possible and convert a percentage of them into paying clients. If you're transcribing my stories and tapping away on the keyboard, that's time that you can't spend thinking and researching and learning and studying how to become a better list manager and rainmaker, right? So yeah. Um, I'm encouraging you to replace yourself as much as possible with ChatGPT and figure it out.
SPEAKER_04Um you have to you have to refer me to more clients to do that.
SPEAKER_01Okay, well, there you go. Ladies and gentlemen, go and get the ChatGPT four-hour cash campaign course, the free mini course from Jules Dan. There's a link in the show notes. Go and click it right now and download it. And then if you want Jules to do some of this for you, just reach out to him. He manages. So when we hired Jules, uh, which we've already spoken about this story, but uh one of the things I said on a call was Jules was like, well, this is what I do, and blah, blah, blah. And I said, dude, you know what I really want? I want someone to come in and just own the list. Just own the list, right? Because we have so much value in our list. We have a great audience, we've got 10 years of goodwill in the community, great reputation. These people are signing up for our free lead magnets, and we're not giving them, we're not treating them the way that we should be because we don't have anyone here to do it. I used to do it, it's kind of been handed around over the years. We need someone to come in and just take ownership of that. And so that's what Jules does now. And he's actually you're a certified list manager, is that right?
SPEAKER_04If that's a thing.
SPEAKER_01If that's a thing, right. There's one guy on the planet who teaches how to manage a list, and you went down that rabbit hole and studied and learned how to do that and invested in yourself and upskilled. Love it. Um talk to me a little bit about the digital nomad thing, just so people can get an idea of what's what what that's all about and what you're doing.
SPEAKER_04I sure I gotta wrap up in a few minutes, but I'll be I'll be quick. So I actually learned this idea because I had my own podcast um from a guest who was talking about digital nomadism, if that's a word, because I was very curious about it, but I just didn't have I wasn't sure if it was right for me because it it sounds lonely, right? Going to one place and then moving and then there's no stability. And she talked about this community where um it's remote workers, entrepreneurs, or whatever, and you pay an organization, they're called Remote Year. There's other companies, but Remote Year's got the most uh reputation and um good good good feedback behind it. And you basically pay them a month, monthly fee. Every single month you start in a new city, or you yeah, so you would go to a new city and they give you accommodation, they give you uh your own room as well, which is great. Um, a shared working space, so then you can work at like bring your work basically, and you get to have that office fives with everyone in your community, but also like space to do your work. Um, you go do cultural stuff, they pay for your flights, and they organise a lot of it. It's kind of like a intrepid tool, but bring your bring your work, I guess. And um, yeah, so you can do that for one month, you can do it for four months, or you can do it for twelve, and I picked twelve because you know why not?
SPEAKER_01Wow, that's epic, dude. I'm so oh man, I can't wait. I'm living vicariously through you right now. I have two kids under the age of six, so I'm not going anywhere right now. I'm not traveling the world like that. So send me lots of photos and videos, will you?
SPEAKER_04Yeah, you can join me on Instagram. I'm rebooting my Instagram.
SPEAKER_01Excellent. Love it. Hey Jules, thanks for hanging out on the agency hour and and uh helping us understand ChatGPT. Good luck with the digital nomad, the remote year thing. Uh love your work and uh thanks for being a part of it.
SPEAKER_04Oh, no worries, and thanks for having me on, Troy.
SPEAKER_01Thanks for listening to the Agency Hour podcast and a massive thanks to Jules. We love everything you're doing here for us at Agency Mavericks, and we're very excited to hear all about the upcoming travels with Remote Year. Don't forget to subscribe and please share this with anyone who you think may need to hear it and go and download Jules' free mini course on ChatGPT. Now, are you getting paid to close clients? Right now, we're guaranteeing you can get paid to close eight new clients in the next 30 days. That's right. If you'd like to chat with our team about how you can get paid to close, click the link beneath this episode. Let's get to work.